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TrustRadius (discontinued) (discontinued)


What is (discontinued)?

Salesforce launched in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. offered a store of company and customer data for use in sales and prospecting.

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Recent Reviews

Good CRM

8 out of 10
March 03, 2022
My company uses as an integrated CRM that provides all departments of the company customer information. Information about …
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Popular Features

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  • Contact information (24)
  • List quality (24)
  • List upload/download (24)
  • Load time/data access (25)
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What is (discontinued)?

Salesforce launched in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. offered a store of company and customer data for use in sales and prospecting.

Entry-level set up fee?

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Features related to generating leads and finding new contacts.

Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.6

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.5
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Product Details

What is (discontinued)?

Salesforce launched in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. offered a store of company and customer data for use in sales and prospecting. (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Salesforce launched in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. offered a store of company and customer data for use in sales and prospecting.

Reviewers rate Lead qualification process highest, with a score of 8.9.

The most common users of (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


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(1-25 of 25)
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Score 6 out of 10
Vetted Review
Verified User
Incentivized is a great tool when you are looking up information to work with your Salesforce database because it has extremely accurate information. Business problems this product addresses would be 1) Needing to know specific contacts in an account, 2) Needing to know specific information about a contact in an account, 3) Needing to know specific contacts in a zip code.
  • Accuracy
  • User friendly.
  • Integration.
  • Settings
There are many scenarios that make well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Ojas Korde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I have used it in my previous organization to connect digital advertising data to the dashboard that the sales team operates. It has been a vital tool to be able to reach out to the target audience at various points in their buyer journey.
  • Dashboard.
  • Email list based on customer interaction level.
  • Better sales decision based on the data gathered from various channels.
  • Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
  • There are some digital advertising channels that struggles to connect. Also, within some channels like LinkedIn, it would be great if could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
  • It has limited visualization capabilities where there is a lot of scope for improvement.
As far as the marketing or sales department is concerned, is very helpful to get an overview of the audience & create future marketing plans accordingly. But sometimes it gets difficult to find data at the granular level. In those scenarios, you would have to visit individual platforms, rather than relying just on
March 03, 2022

Good CRM

Score 8 out of 10
Vetted Review
Verified User
My company uses as an integrated CRM that provides all departments of the company customer information. Information about contacts, opportunities, leads, reports and dashboards, sales forecasting, workflows and approvals, sales collaboration, and partner management.
  • Consolidated information.
  • Connection with other systems.
  • Creating reports.
  • Omit some tabs.
  • Customize more information.
  • The system is more agile.
The system is more suited in large companies, global companies, which have a large customer base, in many countries. Large companies need to aggregate, organize and analyze customer information data to better manage customer relationships.
Is less appropriate in small companies.
Elizabeth Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized is used by our sales team to for lead generation and contact information. It provides great contact information such as emails and direct phone numbers for hiring managers.
  • The contact information the website provides tends to be accurate.
  • I like that it is free and works on a point system- the more info you give, the more info you get.
  • I like that you can update contact information as needed.
  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
As a salesperson, there is no such thing as too many resources for contact information. So although I would not be able to make my primary resource, it is definitely user-friendly and super easy to use to obtain more much-needed information.
December 20, 2019 Review

Stacy Venditto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I had used for over eight years before it was retired earlier this year. As a small business, I do not have a large budget for data acquisition. helped me get the data I needed to meet my objectives for generating sales revenue.
  • The ability to search the entire database to find the right contact before purchasing.
  • Rewards points for updates made to existing data and providing info that wasn't previously in the database.
  • No way to organize data once in shopping cart.
  • No ability to add a new company. is the perfect solution for small businesses or individuals who need access to data but cannot afford the monthly expense that most providers charge. may not be suitable for teams who need just company info as does not allow you to purchase and download a list of companies, contacts only.
Jerry van Dalen Jr. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized is used in our organization to scrub contacts within Salesforce. After a meeting or demo we might have names, but no emails, or vice verse. Perhaps the name of a decision maker was mentioned, but no contact information was shared. helps us fill in the gaps. We also use it as we add accounts into Salesforce. is very useful because it includes annual revenue, legal name, and addresses along with the accounts that one imports. This cuts a lot of research time from my schedule and helps our sales team give the correct price book to our customers.
  • Provide full contact details of an account contact.
  • Provide industry and annual revenue data for accounts.
  • Often provides several options when adding a new account. That is, to add the headquarters or branch, or associated company.
  • It is not as clear how to use in Salesforce Lightning. If this was as clear as it was in the previous UI experience, it might be more useful.
  • Sometimes smaller accounts will have duplicate entries in so that it may confuse the user to pick the correct account.
  • Adding new contacts from an account that product contact search results that do not directly correspond to the account. This happens especially when the account has a rather common name.
A great tool to further populate the information on a prospect account or contact. Also serves as a good tool for more general prospecting. You can basically find any company from a name or website and begin prospecting through that. Not so good if you want to build an email list. This is not the intended use for the solution.
Zach Ettelman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized is used in our sales and strategy teams at our company. We use to fuel all of our outbound sales activity and tie it closely to our account-based sales and marketing approach. is a great way for us to search for companies and contacts that fall within our ideal customer and prospect profile. Our strategy team uses to validate our assumptions on our target market and ensure we are reaching the addressable market, based on the data this source provides.
  • is a great way to find out accurate revenue and employee numbers for companies across various industries.
  •'s filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  •, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
  •'s data can be all over the board in terms of reliability. For contacts that have been there over a year, we see a significant increase in email bounces.
  •'s token model is expensive and seems outdated compared to what their competitors are doing.
  • I'd love to see offer an email deliverability verifier. This would ensure only valid emails are available on
  • I'd love to see offer the ability to see which CMS (content management system) accounts use. is a good prospecting and data information tool for any agency or company doing outbound prospecting. requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. is not a good fit for small businesses.
Steve Kim | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our sales and business development teams use to research potential sales prospects and gather account information. provides company data for us to target our prospects and allocate resources appropriately. We are also asked by our marketing team to pull information from on specific industries and company profiles.
  • provides extensive industry information.
  • The company and account profiles on are thorough.
  • The integration to the Salesforce platform is extremely useful as it allows us to seamlessly push and "clean" our records.
  • The database on contact information is limited.
  • Larger companies are fairly easy to find information on but data is lacking on smaller organizations.
  • The monthly limit of 300 credits can sometimes be a roadblock to pull data quickly. is useful if you are trying to segment an entire vertical or market. Company and account information is robust but specific contact information is lacking. They provide a granular level of data as it relates to industry standards (i.e. SIC, NAICS, etc.) but if the company you are trying to research is private or on a smaller scale, you may have difficulty finding the right information.
James Reich | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized is being used by both the sales and marketing teams for deep insight into companies, projects and contacts. It is solving a big problem of where to concentrate your efforts, most return for your time spent. It allows the sales team to focus on growing accounts that utilize our types of services and are profitable.
  • Search for company contacts and build out org charts.
  • Allow sales to focus on companies that are spending.
  • Importing data and parsing contact without any data entry.
  • Solid, easy to follow dashboards.
  • Some of the contacts and companies have outdated information (wrong numbers or emails or the person has left or someone new has taken the role).
  • Limits on data you can parse into SFDC.
  • Can be tricky to run reports if not knowledgeable. is good for any sales team that needs to find buyers. It is good for prospecting companies and finding clients that are spending in your industry or on similar services. It might not be ideal for a sales team that already has existing accounts and are just managing those accounts.
Erik Viager | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized was previously used by the business development and sales team at the agency I work for. It was our number one resource for prospecting and finding contact information for target leads. Aside from contact information, we leveraged for company information including headquarter address, annual revenue, Dun and Bradstreet numbers, and more.
  • Easy integration with Salesforce.
  • Good filters for prospecting. You are able to segment by location, title, industry, etc.
  • Access to an abundant amount of information.
  • Good for mid-size and large company information
  • Incorrect contact information. Either from being old or just totally wrong.
  • Duplicate records, often times with conflicting data.
  • Not ideal for small business information. is good for large-scale account based marketing and outreach campaigns. It provides business development professionals with a large amount of company and lead information. Users can easily filter and manage which leads and companies they want to import into Salesforce and add to their database. It is ideal for prospecting mid to large size businesses. Unfortunately much of the information is outdated and incorrect. I would often experience a high bounce rate on contact information that was directly pulled from
Thomas Henderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use within the sales department. It allows a single location for our team to identify contacts within an organization and find accurate email addresses. We use alongside of LinkedIn Sales Navigator to ensure that we are reaching out to contacts that are still working with a company.
  • Find email addresses of contacts within a company.
  • Easy to refund "points" spent on incorrect addresses.
  • Able to sort by specific criteria i.e. title, date last updated, alphabetically, etc.
  • Deeper reach of companies that are online.
  • does well with larger well-known companies, it does struggle with contacts at businesses under a certain level.
  • Find a way to link contacts and their LinkedIn profiles so they are automatically removed if a contact is no longer with the company.
  • Interface could use some updating as well to be more intuitive. is best suited for sales teams that have a robust outreach program. For teams that are taking an account based approach, this is a great tool to identify email addresses of multiple people within an organization. This could also be a great tool for those wanting to expand their network in a specific vertical.
John Cupoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I have used over the past five years. Currently I use it individually as a resource to find contacts. Even if the exact person you are looking for is not in their database many times you can get an email of another person at the organization and use the email syntax to get the person's direct email.
  • Robust crowd sourced database that generally provides accurate information. This is a great help for general searches looking for specific titles.
  • Easy to add companies and contacts to earn points. The ability to earn points by adding either a .csv or individual contacts is a great feature for individuals who want to be able to find new contact info for free. I've never spent a cent on data and have been able to get thousands of contacts.
  • Using is very intuitive. They did a good job with site layout and even a new user should be able to easily navigate the site and features.
  • Bad data. As with any crowd sourced database, the quality degrades over time. While you can mark a contact as having left the company, if you purchase contacts in bulk it can be cumbersome to go back in and mark them all as bad data to get your points back. Perhaps allowing to mark numerous contacts at bad at once would be helpful.
  • Manipulated data. People adding bad data or editing existing contacts intentionally to get points. I come across this a lot, and have had contacts I've added marked as no longer with company when they are. I always go back in and fix it, however not all users are vigilant about this which means there are a lot of non-searchable contacts that are actually still viable.
I think it is an incredibly useful tool to both find new contacts and figure out at least the email even for a contact who may not be in the database. I wouldn't rely solely on for my contacts as generally, my lists have had anywhere from 25-40% bad data.
October 27, 2017 with SFDC

Bryan Gorham | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
The sales department uses here. We divide sales territories up by size of company and also use NAICS codes as we have a vertical sales division selling specifically to software and technology companies. This is divided up my NAICS codes, which are provided by as well as size of company.
  • NAICS codes and NAICS descriptions
  • Employee count of company
  • Geography; locations of offices
  • Unfortunately, the NAICS codes can be incorrect.
  • Sometimes the employee count is way off.
  • In our Salesforce integration, the "clean" button, which is supposed to update info on the prospect page rarely works.
The Salesforce integration works great, however, the clean button rarely works, even if the info you are looking for is in For some reason, the info refuses to update automatically when that is its exact function it is supposed to do.
Eric Farnham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have had an account with (previously called Jigsaw) for several years which I've continued to use through my last few job positions. Currently, is one of 4 contact databases which my company uses to build lists and find email addresses/direct numbers for contacts we have. I really [like] that I haven't had to pay anything for in many years because I am able to get "points" for new contacts by uploading or updating contacts to I find the data quality to be slightly above average, about 80% accurate when it comes to direct numbers and email deliverability.
  • Economical option, one of the few B2B contact databases that offers a plan that costs nothing if you upload or update contacts.
  • Tight integration with Salesforce.
  • Allows export of lists: some B2B databases don't allow easy exports or charge extra for that feature.
  • No append feature to automatically add contact information to a list of names.
  • Not the most accurate. Although the data is updated by users, it's not foolproof. More accurate would be some of the other databases which employ analysts to call the names on the list and confirm.
  • More comprehensive data for US companies than foreign ones.
- Companies that use will get the most value out of because of the tight integration.
- The individual cost free account is great for sales representatives to have for themselves to add to whatever tools are provided by each company they work for.
- is really good for building lists as the search and filter functions work well.
September 26, 2017 it is what it is

Jeremy Levine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
[We] Use it to both prospect new clients and find contact info for prospects we find in Sales Navigator.
  • Has a pretty good set of addresses
  • You can get free credits if you have access to lists of contacts
  • Easy to Use
  • Cleaner data
  • Less cumbersome uploads
  • Better search across companies
If you need to find people at large companies to prospect
Leah Sevey | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I personally use to obtain contact information for people and companies. I am the Head of Customer Success, but I also support our sales team to find new leads that may benefit from our product. I have suggested that others on our sales team make an account so they can research contact info as well.
  • provides detailed company information such as headquarter address, phone number, approximate number of employees, revenue and industry.
  • I like that I can filter my search by title, department, C level, etc.
  • I can also research the addresses of all company locations
  • I like that I can add contacts and earn points so that I can use the product for free
  • is not always my first source for lead generation research because the information I receive is frequently unreliable
  • I don't like that I have to rely on other people to provide contact information. If does due diligence for accuracy, they clearly don't do it well because the contact information is false most of the time.
  • Start up/smaller companies are usually not listed
If I'm doing a general search for company and/or contact information for a large company, I will use If I don't have much time and I want to ensure the information I search is correct, I will likely use other software or search engines.
Score 7 out of 10
Vetted Review
Verified User
We use mainly for prospect phone and email addresses. We will also use it to get firmographic data on a limited basis.
  • Extensive collection of companies.
  • Built into Salesforce.
  • A lot of phone number data.
  • A lot of email bounces and incorrect phone numbers.
  • Data is stale. Often contacts have moved to different companies. is a good place to start when looking for a data vendor. It's relatively inexpensive, is built into Salesforce, and has a very broad range of industries for contact data. Where surpasses other tools in breadth, it lacks in depth -- if you have a smaller niche or more tightly defined addressable market, you may want to look into other providers or using other tactics. Also, it doesn't appear that they refresh the data often, as you will get a lot of bounces or contacts no longer at the company.
Score 10 out of 10
Vetted Review
Verified User
Our SDR organization uses a variety of resources for finding prospects' direct contact information. is a good place for supplementing the bulk of information we receive from other sources with one-off pieces of information (e.g. an email address or direct dial) for someone that we can't find elsewhere. It helps our SDRs to conduct multi-channel outreach, improving their chances of connecting with a prospect and setting a meeting.
  • The system of redeeming points for contact information is a great idea - it encourages crowd sourcing information while keeping the service free/affordable for the average sales person.
  • The search functionality is robust enough that I have confidence in the results when I'm searching for a particular prospect. I can be sure that if a prospect doesn't show up, there's probably no legitimate information for them in the system.
  • captures the right information - going so far as to require a title - so you don't waste points/money on bogus contacts. You can be confident there's a valid email address and the potential for a direct dial is fairly high as well. If not, you can easily correct it and gain points back.
  • could improve the amount of data available for its users. We use this to find prospects that don't appear elsewhere, rather than a first stop, since many of our other data sources are more comprehensive.
  • It would be nice to be able to export contacts directly into a platform like Salesforce or Outreach, rather than just to a csv.
  • The user interface could use an update! It looks like 90s tech.
I recommend every chance I get. It is a great source of information for field reps, who are looking to find contact info for a specific person or a couple of people. It is also a good supplement to the likes of DiscoverOrg for marketing or sales development reps, who have massive data sources at their disposal but would like to fill in some blanks or double check information if they're not getting a response.
Kayla Latulippe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use in addition to different program such as DiscoverOrg. I am not sure who else uses it in my department or in the organization. It gives more insight into the companies that I look up. The employees add themselves into the companies directory so it is a little bit more accurate as to how many users the company has and the contact information is more up to date. I find it very helpful.
  • Employees input data for more accurate information.
  • It is very easy to use.
  • It could use a little bit more information on companies, but it is mostly the employees that input data so it is hard to have more details.
It is well suited when you are trying to look up a company that may have more employees because the more employees that input their information equals the more information you can obtain. A scenario where it is less appropriate is when the company is smaller and not a lot of employees use the website to input data.
Score 10 out of 10
Vetted Review
Verified User
I use routinely, every few weeks at least, but at times every day for several weeks a month. As a freelancer, I often get employment building sales lists for clients, and this has been an indispensable resource for me. It's great to cross-reference with LinkedIn to ensure data quality and check for job title changes.
  • is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact. is well suited for people that like to earn their resources, rather than just expect to pay for them when there's no budget for it.

The platform is easy to use and navigate, and doesn't really have any "quirks" to mention.

On the other hand, because they are not verified by, it could make a paying person skeptical about buying a truly correct set of contacts.
Robert Belton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized is a tool our research and prospecting teams use to gain and leverage business intelligence to aid in their efforts to help open up new business. Using the search features allows to narrow results down to our ideal customer profile targets, and focus on that marketplace. Without the features boasts, our research and prospecting time spent developing prospect lists and intelligence was exponentially more cumbersome.
  • Advanced searching - allows users to narrow down search results or target specific sectors based on parameters like revenue, subsidiaries, competition, industry, etc. Very detailed and specific background information is provided on organizations, and allows you to have a richer understanding of the prospect or client.
  • Customer service - they are quick and pleasant to deal with any time that we've ever had a question arise.
  • Salesforce integration - this software syncs records to salesforce with a few clicks of a button. It even allows you to clean your database and remove duplicates / append to existing records with their Clean function.
  • Multi-Location facilities - When searching for a prospect or account, you'll find that organizations with multiple locations (or worse, ones with 10+) all come back with the account name identical (Ex; "John Deere") and no easy way to identify them without manually changing the name yourself.
To build a strong prospect list and clean your database at the same, is unbeatable. Their advanced searching cuts down the time required to sift through accounts that don't meet your ideal customer profiles, and allows your resources to be more effective and productive overall. As an added bonus, the smooth integration to Salesforce will appeal to users of one of the larger CRM's, though; some may find the fact that organizations with multiple locations are hard to differentiate when importing them to your instance of salesforce without creating duplicates. As far as data integrity is concerned, does a moderately good job of providing a healthy blend of senior and entry level employees, though you may find some of the information outdated. This can be annoying, but leveraging the available information the right way beats having nothing at all and being stonewalled by a gatekeeper.
September 19, 2016 user review

Michael Owskey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We currently use in conjunction with Salesforce to qualify our lead flow. In addition to using it for inbound leads and the qualifications of them we use it for client data such as number of employees, as well as location and industry. We find that it helps us in our MQL processes.
  • It is great at finding company location.
  • It integrates with our Salesforce instance easily.
  • it also works within our Pardot instance.
  • It seems to aggregate its data from a number of sources. Often times this leaves things like the number employees as inaccurate. is well suited to enterprise and larger mid-market clients and things where there is a wealth of public information to draw upon. If you find that you need to target larger deals within an enterprise level you have a great tool here. If you have a smaller or more niche market, you may have a harder time getting the same level of accurate data from
Kate Sarkissian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
On-demand data quality reporting, updates and lead generation to support account-based campaigning. We recently started using the Company Hierarchy tab when creating new accounts. This allows us to ensure that we are tucking the account under the right parent account, or, moving other accounts underneath their parent account. What we hope to see in the near future is the ability to make changes to our OWN hierarchy structure based on the Company Hierarchy model, in a dynamic way. There's a lot of cleanup involved in cleaning our old hierarchies and to have a tool that would scrub through them and offer updates, like clean, would be an excellent feature. is being used and managed by Marketing
  • Ability to clean and update records with a few mouse clicks. Enhanced data with D&B integration provides a more trusted and reliable data source and better visibility across entire SFDC Org.
  • The Prospector product is a great self-service lead gen tool, however the inability to export mass amounts of data like in the old Jigsaw product is greatly missed.
cleaning Account Data. Bringing in new accounts to the system using prospector. This has elimated duplicate accounts from being created, completely.
February 15, 2016

Just the facts M'aam.

Laura LaBine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using since the early days when it was originally The product was integral to my business development needs, in helping me to find decision makers. This product was created by user generated content, with the concept of "give one, get one". Being that the tool soon became part of my daily arsenal, I eventually became a data defender and company recognized champion of the product. The company also involved this user community to help tailor and develop new updates to their platform.
Using is a significant part of lead generating for marketing campaigns.
  • Lead generation
  • Sourcing
  • Business development
  • Recruiting
  • Keeping data updated and current
Using (or is excellent for business development. It gives you names and contact information.
Steven A. Levano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized has proven to be a valuable asset to both marketing and sales. Initially it was used as a simple research tool to provide lead lists to the sales teams but we quickly started using it for verification of addresses, emails and phone numbers. We also have based many campaigns around the availability of data in and our other research tools. We have slowly transitioned into being more of a content driven company and are relying on inbound leads more so than using these prospecting tools. Sales continues to find it useful.
  • Verification, I believe is one of the better tools to verify prospect info. For example, getting the different types of office phone numbers and different types of emails.
  • also excels in its integration with Salesforce. It is very nice to simply add accounts/leads/contacts right into Salesforce. The drawback of course is that custom fields don't get populated. That's always going to be an issue and no fault of the program.
  • Number of contacts in the database, has a robust database of contacts and accounts. Simply entering "marketing manager" will yield several thousand marketing managers.
  • Outdated data is always an issue with any database and I know does frequently update, however when I apply my marketing efforts in certain industries, I do find that some are neglected more than others. Direct response marketers and agencies for example seem to have gaps in data.
  • Always have to use your SFDC log in to use. It should be easy enough for me to go home to log into with out having to use a security token to get into my SF account from home.
  • Exports aren't the easiest. Exports have to happen into Salesforce and then you have to look for the file and actually export it into a usable Excel document. is well suited to handle questions like "this email bounced, where can I verify what the correct email is?" and "where does this person work now?". I think isn't well suited in a company that solely focuses on inbound, content driven marketing strategies. The leads on are simply too cold.
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