Data.com

Data.com

About TrustRadius Scoring
Score 7.1 out of 100
Data.com

Overview

Recent Reviews

Good Data.com CRM

8 out of 10
March 03, 2022
My company uses Data.com as an integrated CRM that provides all departments of the company customer information. Information about …
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Data.com Review

10 out of 10
December 20, 2019
I had used Data.com for over eight years before it was retired earlier this year. As a small business, I do not have a large budget for …
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Data.com with SFDC

5 out of 10
October 27, 2017
The sales department uses Data.com here. We divide sales territories up by size of company and also use NAICS codes as we have a vertical …
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Popular Features

View all 20 features
  • Contact information (24)
    8.0
    80%
  • List quality (24)
    7.3
    73%
  • List upload/download (24)
    7.0
    70%
  • Load time/data access (25)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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What is Data.com?

Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Some aspects of the platform will continue to be available until July 2020. Data.com offers a store of company and customer data for use in sales and prospecting. There are 3…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Features Scorecard

Prospecting

6.9
69%

Sales Intelligence Data Standards

7.8
78%

Data Augmentation & Lead Qualification

7.0
70%

Sales Intelligence Email Features

7.7
77%

Product Details

What is Data.com?

Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Some aspects of the platform will continue to be available until July 2020.

Data.com offers a store of company and customer data for use in sales and prospecting. There are 3 components of Data.com: Connect, Prospector, and Clean.

Data.com Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Some aspects of the platform will continue to be available until July 2020. Data.com offers a store of company and customer data for use in sales and prospecting. There are 3 components of Data.com: Connect, Prospector, and Clean.

Reviewers rate Lead qualification process highest, with a score of 9.

The most common users of Data.com are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews and Ratings

 (81)

Ratings

Reviews

(1-25 of 25)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Ojas Korde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
As far as the marketing or sales department is concerned, data.com is very helpful to get an overview of the audience & create future marketing plans accordingly. But sometimes it gets difficult to find data at the granular level. In those scenarios, you would have to visit individual platforms, rather than relying just on Data.com
March 03, 2022

Good Data.com CRM

Score 8 out of 10
Vetted Review
Verified User
Review Source
The system is more suited in large companies, global companies, which have a large customer base, in many countries. Large companies need to aggregate, organize and analyze customer information data to better manage customer relationships.
Is less appropriate in small companies.
Elizabeth Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
As a salesperson, there is no such thing as too many resources for contact information. So although I would not be able to make Data.com my primary resource, it is definitely user-friendly and super easy to use to obtain more much-needed information.
December 20, 2019

Data.com Review

Stacy Venditto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Data.com is the perfect solution for small businesses or individuals who need access to data but cannot afford the monthly expense that most providers charge. Data.com may not be suitable for teams who need just company info as Data.com does not allow you to purchase and download a list of companies, contacts only.
Jerry van Dalen Jr. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
A great tool to further populate the information on a prospect account or contact. Also serves as a good tool for more general prospecting. You can basically find any company from a name or website and begin prospecting through that. Not so good if you want to build an email list. This is not the intended use for the solution.
Zach Ettelman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users.

Data.com is not a good fit for small businesses.
Steve Kim | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Data.com is useful if you are trying to segment an entire vertical or market. Company and account information is robust but specific contact information is lacking. They provide a granular level of data as it relates to industry standards (i.e. SIC, NAICS, etc.) but if the company you are trying to research is private or on a smaller scale, you may have difficulty finding the right information.
James Reich | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Data.com is good for any sales team that needs to find buyers. It is good for prospecting companies and finding clients that are spending in your industry or on similar services. It might not be ideal for a sales team that already has existing accounts and are just managing those accounts.
Erik Viager | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Data.com is good for large-scale account based marketing and outreach campaigns. It provides business development professionals with a large amount of company and lead information. Users can easily filter and manage which leads and companies they want to import into Salesforce and add to their database. It is ideal for prospecting mid to large size businesses. Unfortunately much of the information is outdated and incorrect. I would often experience a high bounce rate on contact information that was directly pulled from Data.com.
Thomas Henderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Data.com is best suited for sales teams that have a robust outreach program. For teams that are taking an account based approach, this is a great tool to identify email addresses of multiple people within an organization. This could also be a great tool for those wanting to expand their network in a specific vertical.
John Cupoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think it is an incredibly useful tool to both find new contacts and figure out at least the email even for a contact who may not be in the database. I wouldn't rely solely on Data.com for my contacts as generally, my lists have had anywhere from 25-40% bad data.
Eric Farnham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
- Companies that use salesforce.com will get the most value out of data.com because of the tight integration.
- The individual cost free account is great for sales representatives to have for themselves to add to whatever tools are provided by each company they work for.
- Data.com is really good for building lists as the search and filter functions work well.
Leah Sevey | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
If I'm doing a general search for company and/or contact information for a large company, I will use data.com. If I don't have much time and I want to ensure the information I search is correct, I will likely use other software or search engines.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Data.com is a good place to start when looking for a data vendor. It's relatively inexpensive, is built into Salesforce, and has a very broad range of industries for contact data. Where data.com surpasses other tools in breadth, it lacks in depth -- if you have a smaller niche or more tightly defined addressable market, you may want to look into other providers or using other tactics. Also, it doesn't appear that they refresh the data often, as you will get a lot of bounces or contacts no longer at the company.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend Data.com every chance I get. It is a great source of information for field reps, who are looking to find contact info for a specific person or a couple of people. It is also a good supplement to the likes of DiscoverOrg for marketing or sales development reps, who have massive data sources at their disposal but would like to fill in some blanks or double check information if they're not getting a response.
Kayla Latulippe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is well suited when you are trying to look up a company that may have more employees because the more employees that input their information equals the more information you can obtain. A scenario where it is less appropriate is when the company is smaller and not a lot of employees use the website to input data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Data.com is well suited for people that like to earn their resources, rather than just expect to pay for them when there's no budget for it.

The platform is easy to use and navigate, and doesn't really have any "quirks" to mention.

On the other hand, because they are not verified by data.com/salesforce, it could make a paying person skeptical about buying a truly correct set of contacts.
Robert Belton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
To build a strong prospect list and clean your database at the same, Data.com is unbeatable. Their advanced searching cuts down the time required to sift through accounts that don't meet your ideal customer profiles, and allows your resources to be more effective and productive overall. As an added bonus, the smooth integration to Salesforce will appeal to users of one of the larger CRM's, though; some may find the fact that organizations with multiple locations are hard to differentiate when importing them to your instance of salesforce without creating duplicates. As far as data integrity is concerned, Data.com does a moderately good job of providing a healthy blend of senior and entry level employees, though you may find some of the information outdated. This can be annoying, but leveraging the available information the right way beats having nothing at all and being stonewalled by a gatekeeper.
September 19, 2016

Data.com user review

Michael Owskey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Data.com is well suited to enterprise and larger mid-market clients and things where there is a wealth of public information to draw upon. If you find that you need to target larger deals within an enterprise level you have a great tool here. If you have a smaller or more niche market, you may have a harder time getting the same level of accurate data from data.com.
Steven A. Levano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Data.com is well suited to handle questions like "this email bounced, where can I verify what the correct email is?" and "where does this person work now?". I think data.com isn't well suited in a company that solely focuses on inbound, content driven marketing strategies. The leads on data.com are simply too cold.