Name: DatActions
Author: Datactions

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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DatActions is a location intelligence platform that, according to the vendor, provides insights and analytics for outdoor traffic. This software solution is aimed at businesses of various sizes, including retail chains, hospitality establishments, shopping centers, the public sector, and resorts. Professionals in these industries can leverage DatActions to optimize their marketing investment, improve campaign ROI, and make data-driven decisions to effectively impact their target audience.

## Key Features

**Location Intelligence**: According to the vendor, DatActions offers insights and analytics to help businesses understand the behavior and patterns of customers in specific locations.

**Traffic Insights**: DatActions provides, as claimed by the vendor, accurate insights into traffic patterns and trends in specific areas. It helps businesses identify high-potential growth profiles and target areas. The platform allows users to detect customer profiles that used to visit but have decreased in frequency.

**Predictive Models**: The vendor states that DatActions utilizes predictive models to identify potential growth opportunities. It helps businesses understand customer behavior and preferences to optimize marketing campaigns. The platform provides predictive analytics to determine where and how to effectively impact target audiences.

**ROI Optimization**: DatActions, according to the vendor, helps businesses optimize their marketing investment by providing insights on target profiles and areas. It enables users to identify the most effective channels and locations to reach their target audience. The platform helps businesses improve their campaign ROI by focusing on high-potential growth areas.

**Accurate Insights**: According to the vendor, DatActions offers accurate and reliable insights based on advanced analytics and location data. It helps businesses make data-driven decisions by providing detailed information on customer behavior. The platform provides precise information on where and how businesses should impact their target audience.

Winter 2017 / 10.4.6

Salesforce Maps

Esri in Redlands, California offers ArcGIS, a geographic information system.

Creator

Viewer

Field Worker

Editor

GIS Professional Basic

GIS Professional Advanced

ArcGIS for Personal Use

ArcGIS for Student Use

ArcGIS

DatActions

Location Intelligence

Datactions

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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DatActions

Overview

What is DatActions?