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Formerly BrandsEye


What is DataEQ?

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.

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Recent Reviews

TrustRadius Insights

BrandsEye has been highly praised by users for providing granular insight into pressing socioeconomic issues, enabling them to respond …
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Exciting software

10 out of 10
October 28, 2016
BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It …
Continue reading
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What is DataEQ?

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.

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Product Details

What is DataEQ?

DataEQ, formerly known as BrandsEye, specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management.

Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail.

DataEQ Features

  • Supported: BrandsEye Crowd powered sentiment and themes (sentiment drivers)
  • Supported: Customer service prioritised solution
  • Supported: Acquisitions and retention analysis
  • Supported: Churn analysis
  • Supported: Customer experience (CX)
  • Supported: Risk mitigation
  • Supported: Competitor benchmarking
  • Supported: Market conduct reporting
  • Supported: TCF compliance
  • Supported: ESG

DataEQ Screenshots

Screenshot of Various Dashboard WidgetsScreenshot of BrandsEye dashboard

DataEQ Video

How BrandsEye works

DataEQ Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesHave Crowds in most major global languages

DataEQ Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrandsEye has been highly praised by users for providing granular insight into pressing socioeconomic issues, enabling them to respond effectively to crises. With the support of the client management team, users have found quick turnaround and a willingness to learn and grow, making their experience with BrandsEye even more positive. The technical support offered by BrandsEye has been found to be quick and helpful, empowering users to make strategic and informed decisions, especially during critical and unpredictable times. Accessing demographics, connecting with target audiences, rewarding loyal fans, trend analysis, and creating better paid media strategies are all made possible through BrandsEye. This platform also helps users choose which platforms to focus on, alleviating strain on budgets. In addition, the analytics, online conversation listening, hashtag tracking, quantifying social media activity, and creating reports for clients provided by BrandsEye have proven invaluable in solving questions related to social platform reach and PR campaign reach. Users have expressed that the customer support delivered by BrandsEye is excellent, with knowledgeable staff available via email. The platform's accurate insights and reporting capabilities have allowed users to measure brand reach and make informed communication and business decisions. By tracking conversations about brands and competitors, eliminating social noise, and delivering accurate data for informed business decisions, BrandsEye has become an essential tool for users. The platform's assistance in monitoring negative sentiment and resolving problems has also contributed to better business decision-making. BrandsEye enables businesses to listen to customers and formulate strategies based on insights gained from the platform. Other features such as tracking trends, sentiment analysis, social media reach measurement, and ROI evaluation for specific campaigns have further enhanced the value of the platform. While some users found the initial setup of the dashboard challenging, they praised the excellent customer service provided by BrandsEye. Additionally, users have mentioned that the software's ORM aspect is fantastic in ensuring no mention or sentiment slips through the cracks. Once trained on how to use it effectively, users have found the system to be fairly straightforward. The platform's easy data export and visual graphics for stats have been highly appreciated, as has the always available and courteous support team. The value of crowd and content verification by actual people adds immense value to BrandsEye. Users have noted that the system's learning capabilities have improved the quality of reports generated for clients. BrandsEye has been instrumental in pulling insights from accurate and comprehensive data, helping users formulate digital strategies and predict consumer patterns. The product's highly intuitive and easy-to-navigate user interface has enhanced the overall user experience, leading to better decision-making. Gathering data across multiple platforms, BrandsEye provides a comprehensive dataset for analysis and reporting purposes. Customers have found the quantity of data offered by the software invaluable for conducting thorough analyses of projects and campaigns, providing valuable insights to clients. The prompt and cheerful customer service provided by BrandsEye has also been praised for alleviating any overwhelming aspects of the software's functionalities.

The data provided by the BrandsEye platform has played a fundamental role in driving communication strategies and making recommendations for future events. It is particularly useful for monitoring social media and online media for reporting purposes, impacting departments such as marketing, fundraising, and operations. By securing funding based on reach and advertising value equivalency, as well as identifying new stakeholders within the network, BrandsEye assists in securing and sourcing future project funding. The software has also proven helpful in identifying new stakeholders and attracting potential funders.

Users have emphasized how BrandsEye has revolutionized their approach to communication by providing real-time responses from social media audiences to online conversations about their brands. This aspect of the platform enables businesses to listen to customers' feedback and formulate better strategies based on the insights gained from the platform. Furthermore, BrandsEye's ability to track trends, monitor sentiment, measure social media reach, and evaluate ROI for specific campaigns has proven invaluable for shaping content planning and campaign strategies.

In conclusion, BrandsEye has garnered positive feedback from users across various industries due to its ability to provide granular insight into pressing socioeconomic issues, quick technical support, accurate insights and reporting capabilities, as well as its user-friendly interface. With features such as demographic access, target audience connection, trend analysis, and paid media strategy improvement, BrandsEye helps businesses make informed decisions while optimizing their budgets. Its contribution to social platform reach measurement, PR campaign reach evaluation, ORM management, and customer engagement further establishes its value in the market.

Quick and Tailored Data Collection: Users love how BrandsEye allows them to launch new data collections quickly and tailor them to their specifications. This feature is highly appreciated by numerous reviewers as it provides access to a broad spectrum of public data sources.

Crowd Verification for Deeper Insight: The addition of BrandsEye's crowd verification for sentiment, theme, and other classifications categories is highly valued by users. They find that it provides deeper insight with a greater level of confidence compared to other offerings.

Responsive Support and Development Team: Users appreciate the extremely responsive support and development team at BrandsEye. They work closely with users to ensure that the data meets their analytic requirements. Many reviewers have praised this aspect of the platform.

Difficult Dashboard: Some users have found the dashboard initially difficult to work with, suggesting that an increase in the size of the white space for typing responses to customers would improve usability and make it easier to navigate.

Inaccurate Sentiment Analysis: Users have mentioned that they have experienced occasional misinterpretations of sentiment by the AI, leading to inaccuracies in their analysis results. This can impact the reliability of the insights provided.

Lack of Keyword Filtering: Several users expressed dissatisfaction with the software's inability to filter out keywords that are not an exact match, making it challenging to trace and analyze certain tweets accurately. This limitation hinders their ability to gather comprehensive data and insights from social media conversations.

Attribute Ratings


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Edith Londekile Ngcobo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.
  • Analytics, listening to online conversations, tracking hashtags
  • Listening to online conversations and tracking hashtags
  • Quantifying our social media activity and creating reports for clients.
  • Explaining the Advert Value Equivalent
  • A more user-friendly system
If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.
October 28, 2016

Exciting software

Score 10 out of 10
Vetted Review
Verified User
BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.
  • Reporting
  • Customer support
  • The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.
I can only speak from my experience of how I use it and plan on using it. It is useful in monitoring PR management and social media management.
  • As I have only been using the software for approximately 3 weeks it is difficult to say.
  • meltwater
BrandsEye has a better UI, better support, more knowledgeable staff when it comes to support and much better reputation on the whole.
Leonie Mollentze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017.

I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.
  • Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
  • The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
  • The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.
  • A super-lite "budget" account option for short-term projects.
Providing a tangible value to online conversation for event sponsors and partners.
The ability to track reputation & sentiment, which assists with crisis communications.
  • Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.
I always go back to Brandseye because of their unique ability to attach a monetary value to online conversation.
Jeffrey Denning | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.
  • Ease of use
  • Reporting
  • Scalability
  • There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;)
It’s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.
The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye.
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