DataEQ

DataEQ
Formerly BrandsEye

Score 8.3 out of 10
DataEQ

Overview

What is DataEQ?

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.
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Recent Reviews

Exciting software

10 out of 10
October 28, 2016
BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It …
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Pricing

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What is DataEQ?

BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Find and prioritise your most valuable customer interactions
01:07
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Product Details

What is DataEQ?

DataEQ, formerly known as BrandsEye, specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management.

Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail.

DataEQ Features

  • Supported: BrandsEye Crowd powered sentiment and themes (sentiment drivers)
  • Supported: Customer service prioritised solution
  • Supported: Acquisitions and retention analysis
  • Supported: Churn analysis
  • Supported: Customer experience (CX)
  • Supported: Risk mitigation
  • Supported: Competitor benchmarking
  • Supported: Market conduct reporting
  • Supported: TCF compliance
  • Supported: ESG

DataEQ Screenshots

Screenshot of Various Dashboard WidgetsScreenshot of BrandsEye dashboard

DataEQ Video

How BrandsEye works

DataEQ Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesHave Crowds in most major global languages

DataEQ Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

 (5)

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Edith Londekile Ngcobo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.
  • Analytics, listening to online conversations, tracking hashtags
  • Listening to online conversations and tracking hashtags
  • Quantifying our social media activity and creating reports for clients.
  • Explaining the Advert Value Equivalent
  • A more user-friendly system
If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.
5
October 28, 2016

Exciting software

Score 10 out of 10
Vetted Review
Verified User
BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.
  • Reporting
  • Customer support
  • The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.
I can only speak from my experience of how I use it and plan on using it. It is useful in monitoring PR management and social media management.
  • As I have only been using the software for approximately 3 weeks it is difficult to say.
  • meltwater
BrandsEye has a better UI, better support, more knowledgeable staff when it comes to support and much better reputation on the whole.
Leonie Mollentze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017.

I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.
  • Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
  • The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
  • The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.
  • A super-lite "budget" account option for short-term projects.
Providing a tangible value to online conversation for event sponsors and partners.
The ability to track reputation & sentiment, which assists with crisis communications.
  • Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.
I always go back to Brandseye because of their unique ability to attach a monetary value to online conversation.
Jeffrey Denning | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.
  • Ease of use
  • Reporting
  • Scalability
  • There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;)
It’s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.
The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye.
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