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Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.Love Oracle DaaSWe use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.,Customer Service Transparency Connect ability,1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.,8,Neutral impact measured due to lack of online to offline measurement,Blue Kai,Oracle DMP (Bluekai), Acxiom LiveRamp Connect
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Oracle DaaS
13 Ratings
Score 8.0 out of 101
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Oracle DaaS Reviews

Oracle DaaS
13 Ratings
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Score 8.0 out of 101
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Corey Buller profile photo
February 09, 2017

User Review: "Love Oracle DaaS"

Score 8 out of 10
Vetted Review
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We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.
  • Customer Service
  • Transparency
  • Connect ability
  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers.

Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Read Corey Buller's full review

Oracle DaaS Scorecard Summary

About Oracle DaaS

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Oracle DaaS Technical Details

Operating Systems: Unspecified
Mobile Application:No