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Oracle DaaS Reviews

14 Ratings
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Score 7.3 out of 100

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February 09, 2017

Love Oracle DaaS

Corey Buller | TrustRadius Reviewer
Corey Buller
Score 8 out of 10
Vetted Review
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We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.
  • Customer Service
  • Transparency
  • Connect ability
  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers.

Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Read Corey Buller's full review

Oracle DaaS Scorecard Summary

Likelihood to Recommend (14)
7.3

What is Oracle DaaS?

Oracle aims to drive sales and marketing with new and enriched data. Oracle Data as a Service (DaaS) aims to help users reach customers with complete and trusted company and contact data. They state that with a consistent, enriched set of core data sales and marketing teams can engage more effectively with prospects and customers.
Categories:  Data-as-a-Service (DaaS),  Market Intelligence

Oracle DaaS Competitors

Oracle DaaS Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Who uses Oracle DaaS?

The most common users of Oracle DaaS are from Enterprises and the Unknown industry.