TrustRadius: an HG Insights company

Oracle DaaS

Score6.3 out of 10

16 Reviews and Ratings

What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Oracle Daas Review

Use Cases and Deployment Scope

While we use Oracle Daas to collect the third-party data to use with our sales team that will help us to sell smarter in the way of growth. It also allows us to create and manage full-featured Oracle Database instances in Oracle Cloud Infrastructure (OCI). Which helps us to lead from the front for the growth of software. It is a cloud database offering that provides customers with access to a database without having to deploy and manage the underlying infrastructure. DBaaS is delivered as a managed database service, which means that the provider takes care of patching, upgrading, and backing up the database.

Pros

  • API access through internet.
  • Free up resources to focus on more strategic initiatives.
  • High availability and security.
  • Customers with access to a database without having to deploy.

Cons

  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.

Most Important Features

  • DB integration
  • API flow and Launch
  • Scalable to enought

Return on Investment

  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.

Alternatives Considered

(EOL) Cisco CloudCenter and Microsoft Cloud Platform

Other Software Used

OutSystems, Salesforce CMS, Postman

Love Oracle DaaS

Pros

  • Customer Service
  • Transparency
  • Connect ability

Cons

  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.

Return on Investment

  • Neutral impact measured due to lack of online to offline measurement

Alternatives Considered

Blue Kai

Other Software Used

Oracle DMP (Bluekai), Acxiom LiveRamp Connect