Oracle DaaS

Oracle DaaS

About TrustRadius Scoring
Score 7.3 out of 100
Oracle DaaS

Overview

Recent Reviews

Love Oracle DaaS

8 out of 10
February 09, 2017
We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments …
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Pricing

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What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Oracle DaaS?

Oracle aims to drive sales and marketing with new and enriched data. Oracle Data as a Service (DaaS) aims to help users reach customers with complete and trusted company and contact data. They state that with a consistent, enriched set of core data sales and marketing teams can engage more effectively with prospects and customers.

Oracle DaaS Competitors

Oracle DaaS Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Who uses Oracle DaaS?

The most common users of Oracle DaaS are from Enterprises (1,001+ employees) and the Unknown industry.

Reviews and Ratings

 (14)

Reviews

(1-1 of 1)
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February 09, 2017

Love Oracle DaaS

Corey Buller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.
  • Customer Service
  • Transparency
  • Connect ability
  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers.

Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.