Pros and Cons of Oracle DaaS 2022

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Pricing

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Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Oracle DaaS?

Oracle aims to drive sales and marketing with new and enriched data. Oracle Data as a Service (DaaS) aims to help users reach customers with complete and trusted company and contact data. They state that with a consistent, enriched set of core data sales and marketing teams can engage more effectively with prospects and customers.

Oracle DaaS Competitors

Oracle DaaS Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Comscore Ad Metrix, AdClarity, and Node.io by SugarCRM are common alternatives for Oracle DaaS.

The most common users of Oracle DaaS are from Enterprises (1,001+ employees) and the Retail industry.

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Reviews and Ratings

(17)

Reviews

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July 26, 2022

Oracle Daas Review

Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

Score 6 out of 10

Vetted Review

Verified User

Review Source

Pros and Cons

API access through internet.
Free up resources to focus on more strategic initiatives.
High availability and security.
Customers with access to a database without having to deploy.

Prices and plans are higher not for mid level companies.
Not supported to all programming languages.
Need to go with more detail in user interface.
Provide more support to customers.

February 09, 2017

Love Oracle DaaS

Corey Buller

Senior Media Strategist - Digital Planning/Client Services

Harmelin Media (Marketing and Advertising, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Pros and Cons

Customer Service
Transparency
Connect ability

1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.