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Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.https://media.trustradius.com/product-logos/hH/QE/C80HHPFT83T4.pngDatanyze Review - Account Data NecessityWe use Datanyze before prospecting or discovery calls to get background on a prospect company's existing tech stack. This facilitates more natural conversations and enables us to demonstrate how we'd plug into their existing environment rather than having to pepper them with 20 questions at the start of each call.,Tech Stack Data Background Info Discovery,Downtime,9,Better Discovery Better Calls More Pipeline Important Data,,I don't use Datanyze for large reports, I primarily use it to capture account-specific data.,SalesLoft, ZoomInfoAn awesome product for getting account infoDatanyze is mainly used by our sales and marketing team. We, being an IT company, needed a product that could help us to understand what different technologies are being used by different products. We used various other products like Builtwith or Siftery, but after checking the accuracy of each we chose Datanyze. It's a very accurate product that can easily get integrated with your browser, like Chrome. It is mainly being used by the sales & marketing team in our firm. It even tells us the marketing tech used. Now, after getting Datanyze, we sell & market according to the prospect's technology. We also use it for our data enrichment, but that is only used by the Sales team. It has definitely helped our teams and increased the conversion rate of the leads.,First of all, it gives us all the technologies used in a product, which helps us to pitch the right tech to the prospect, and that definitely increases the conversation ratio. It also saves time, as we now don't pitch to the prospects, which don't have the same tech as we work on. We now concentrate on specific data only. Thirdly, we now use it to research the account to a much higher level. This product shows the revenue, funding, and employee size together, so now we can segregate data according to the predefined categories. It has a huge database, and because of that we don't really find any account missing, which helps a lot.,Nothing as such, but they have accuracy of about 90%, which can be increased. Secondly, the costing can be a bit lower, as small firms might not be able to pay that. Anyone using it will definitely benefit from it in the long run.,9,We did have a positive effect because after using it we were able to increase our conversion ratio by about 20-25%. Our revenue increased by about 12% after using it, which is a very good sign. No negative impact as such, it's just that it's a bit expensive, but that was covered by our increased revenue.,ZoomInfo,We normally generate reports for the sales team. We take out information about the last funding received or revenue generated in the last quarter etc., which is helpful for us to segregate the data. These reports help the sales team to understand the trend and work on a specific data set. This, in turn, increases the conversion ratio.,Lusha, ZoomInfoDatanyze is worth the ROIDatanyze is used by many different departments at Blackbaud, primarily in the Marketing and Sales Departments. Datanyze is the most comprehensive Saas search engine, and it helps us determine which software our competitors are using, so we can strategically position our pitches.,Compared to BuiltWith, Datanyze recognizes more software vendors. I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using. The breakdown of software vendors with logos is very user-friendly.,I think that some vendors that have a smaller customer-base are not captured by Datanyze. I think they're missing out on a lot of non-profit specific software. The lag in Datanyze and google chrome could be improved. Sometimes I have to pull Datanyze multiple times to receive the information.,10,I'm able to make an extra $200 a month because of Datanyze. In all honesty for what I do, you do not need to spend $10 a month on Datanyze. You can use the free version and it works just as well.,,The reports display what type of software is encompassed on the backend of a website, what bucket the vendor falls under, and key highlights of the vendors. This meets my needs and then some.Decent as a free product, not so sure as a paid one.Datanyze was used by my organization to obtain quick contact info to solicit prospects or find alternative methods to get in touch with people who had gone dark in the sales cycle. It was primarily used by our SDR team and only slightly by our various sales professionals as they did some of their own prospecting.,Obtain ACCURATE email addresses and phone numbers Easy integration with Chrome Extension User friendly and easy to use,Wasn't a fan when they moved to a purely paid model,8,As a free tool, this had a very positive revenue impact on my organization since it allowed SDRs to get the proper individuals in the lead list for reps to solicit. Once there was a paid aspect, the ROI would not have been as significant and there are other tools that are paid that can provide larger ROI.,Clearbit and Hunter,I never used Datanyze to generate any reports, though some of my SDRs would generate reports based on leads with certain titles or within certain industries that the company had success penetrating. I used the product primarily to get one off emails and sometimes a phone number, my SDRs used it in a more comprehensive way.,Clearbit, Evernote, OneNoteDatanyze ReviewCurrently, Datanyze is being used by a few departments: Finance / Business Operations, Sales, Customer Success, and Marketing. Datanyze helps all of us better understand which of our clients and potential prospects are using our competitors. Datanyze also provides a lot of useful data that helps us size different markets.,Datanyze is pretty easy to use right out of the box. We mainly use the web targeting report. Very intuitive. Datanyze does a good job providing a lot of detail. I am able to customize the files that we export to include lots of different data points. Datanyze has a responsive customer support team. There have been times where they've categorized certain technologies differently than we would think but when we wrote in with our reasons, they were understanding and helped us rather than serve as a gatekeeper.,Datanyze accuracy -- I feel like we can only trust the data 80-90% of the time as some of the data seems to be outdated. But that might just be the limitations of the entire industry. Datanyze technologies -- we only pay for one technology vertical (that's all we really need) but sometimes our competitors are categorized in a different technology so it's annoying to have to wait for Datanyze to reclassify them correctly. Feels like there could be room for more visuals but to be fair, I mainly live in the web targeting report portion of the product.,9,We use Datanyze as one of our ways to learn more about potential prospects. Having more information on what the prospect is using certainly helps with negotiations and strategies on how we approach the sale. Positive impact on Market Sizing. Positive impact on retention due to the daily alerts (helps our Customer Success team stay on top of their accounts).,DataFox,Web Targeting Reports that show which domains have our company code on site, which domains have our competitor's, etc. They've been sufficient.,InsightSquared, Zuora, Gong.ioGreat, easy to use tool for lead prospectingThe sales team at my organization uses the Datanyze browser extension as a prospecting tool. It helps us learn more about the companies we're reaching out have a higher chance of engaging them.,Data on contacts at an organization, along with their titles and contact info Very easy to install and use, no matter which company website you're on Complements existing tech stack,Not all companies have robust data available No predictive capabilities No alerts for changes,10,Higher engagement on prospecting,RainKing (acquired by DiscoverOrg),We do not generate reports with Datanyze.,HubSpot, WorkCast Present+, TrelloDatanyze is great for sourcing target accountsThe sales team uses Datanyze and its very helpful for sourcing target accounts. The primary use is identifying new cold prospects., with the ability to sort by company size, geography, technologies on their website, etc. For the most part, the data seems to be accurate, although company size occasionally is different than what's listed on LinkedIn.,Easy to create reports based on multiple criteria Integrated with our CRM to easily show what companies already exist Nice Chrome plugin for additional insight,I'd like to be able to source actual contacts within companies Contact information with direct dials,8,Datanyze has been helpful for finding target accounts We still rely on other tools for direct contact information within organizations,ZoomInfo,Most of the data we sync back to Salesforce, but there is the ability to download a CSV file.,HubSpot, ZoomInfo, VidyardDatanyze helps me with my competitive intelligence efforts!I personally use Datanyze for competitive intelligence. In particular, I use it to compare the market share of our company to that of competitors.,Very pretty interface Really like how clear it is Like that you can still see lots of information as a free user (good way to entice me ;),Wish that there was more clarity in how certain numbers are calculated - for example I didn't really understand where the Market Share number comes from exactly and I couldn't find info when I researched.,10,Helped me greatly with projects I was working on for competitive intelligence,I compare our market share to that of other companies.,Evernote, Chrome DevTools, SlackDatanyze is fairly reliable but verify everything.We use it for data enrichment. It helps our reps understand prospects better by applying Datanyze information to every record. There are tons of insights and the software segments accounts by several different categories like geographic area, address, industry, revenue, and size. It will automatically update our CRM with recent/up-to-date info. It's super useful.,They check for changes to contact records on a daily basis and update our system every 5 minutes or so. Subdomains can be tracked separately. They have a Chrome Extension!,The browser extension times out a lot so can be a pain. It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.,9,It is a tool that is immensely helpful when prospecting and looking for new leads,We use a lot of regional reports to generate lists of contacts to segment for our sales team based on geographical locations. They aren't always accurate, but sometimes this data is just bound to change so it has to be expected. They certainly meet our needs otherwise and are often quite reliable.,Greenhouse, MailChimp, Microsoft Office 365Tool for enhancing sales prospecting activitiesWe currently use Datanyze to help identify prospective clients and contacts within client organizations. Datanyze also helps us segment the market for territory alignment and strategy. Datanyze is used across multiple departments to include business development, sales and marketing. It helps us identify market information such as technologies utilized by specific prospects and company profile.,Breadth of information in database Easy to use interface Notifications of company updates are very useful,Broader information on backend systems (i.e. ERP, payment processor, etc.) More contact information,10,Increased sales productivity Enhanced marketing/business intelligence Contributed to growth of sales pipeline,ZoomInfo, Data.com and DiscoverOrg,Our sales development team primarily runs reports on prospects and leads. The reports are pretty standard and meets our basic needs.,ZoomInfo, Data.com, InsightSquaredSolid Set of Tools - But There's Others Out There That WorkDatanyze is being used by our sales organization to get stronger insights into our target accounts. Datanyze provides us with technology tracking and history, estimated revenue brackets, basic demographics (i.e.: location, # employees etc.), and also list-building.,Tight integration to Salesforce - specify what fields you want populated etc. Add/drop technology history -- see the month & year that a prospect has added or dropped a specific technology Browser extension is a nice feature.,Datanyze seems mostly suited for B2B specifically within the tech industry -- we prospect into a different vertical and I find that the firmographic data is either slightly off or not the mot relevant for us (for instance, we'd like online revenue as opposed to total revenue). I don't find the customer service/support to be particularly notable This is not the tool that will help you find contacts at your accounts -- they don't have many contacts in their DB.,7,I have not worked to quantify the impact of Datanyze on our sales goals but it has certainly helped the team to identify new targets that we had not seen before. I do feel that Datanyze is expensive for what you are getting - you can cobble together the core offerings from a few cheaper solutions out there (built with technology profiling, try TryProspect for contacts, etc..).,Data.com, DiscoverOrg and ZoomInfo,Salesforce Service Cloud, Google Drive, SimilarWeb PRODatanyze from a mobile perspective.Datanyze allows our sales team to search and locate mobile app publishers. The ability to get granular with search criteria is a major selling point for Datanyze. Datanyze allows us to search for and locate apps that are using our competitors technology and target accordingly. Also, they allow us to validate emails and upload to Salesforce seamlessly.,Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps. Datanyze allows its users to search practically every domain and find the different technologies that are implemented. Datanyze has a Salesforce integration that allows for easy uploads. The email validation tool is very accurate.,Datanyze does not have a good iOS coverage. There has not been much product change in the last 2 years. I feel like many of the features are not up to date with other platforms. Datanyze no longer has LinkedIn plug in that gathers email info from LinkedIn.,8,Datanyze allowed us to find, contact, and close new customers which paid for itself 10 fold. Datanyze did not provide sufficient iOS information. We need to purchase additional software for this pain point. Datanyze gave us insights and anlaysis of competitors SDK footprint within the Google Playstore.,MixRank and Apptopia,Datanyze allows us to pull reports for web and mobile. Datanyze has the ability to generate key information within the CSV reports like # of downloads, category, alexa rank, company location and many more. The reporting can get as granular as finding mobile app publishers in the Communication category with more than 1M downloads and has a certain SDK installed.,Outreach, MixRank, ApptopiaDatanyzeWe use Datanyze as a resource to integrate with SFDC to evaluate domain statistics without our sales team. Datanyze allows us to track techno-graphic information for our domain.,Integrate into SFDC allowing us to pull custom reports based off of techno-graphic information Build lists within the Datanyze Platform to import into our CRM,The accuracy of the phone/location information that they pull from websites is often incorrect.,8,There is a positive impact on ROI in allowing our Operations department to segment lists and better target prospects for our sales team.,,I commonly pull reports based on techno-graphic information to update/insert into our CRM. This information is then used for report building/analysis for our prospects/clients.,ZoomInfo, DiscoverOrgDatanyze is THE best tech stack research tool...for the right company.Datanyze is an integral part of our outbound sales efforts. It allows us to accurately identify companies that are using competing softwares or softwares that we easily integrate with. This information gives us the ability to have much more relevant conversations with the companies that we reach out to. Without Datanyze we'd be taking shots in the dark on what companies are using for their technology.,Datanyze does a great job of allowing you to not only narrow down on the specific technology stack but also allowing you to cross section this data by location. So you can choose specific users of software in specific areas. You can create specific targeting criteria lists and save them which allow you to not have to constantly rebuild your targeting metrics. Pushing data into Salesforce is very easy and allows you to match up your prospecting data with your leads inside of Salesforce.,Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data. I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it. There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.,9,Datanyze reduced our time to prospect leads by at least 50%. It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data. Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.,Clearbit and BuiltWith,Most of the reporting that we do is not inside of Datanyze. We use other tools (mostly prospecting tools) to measure our outbound cadences and the effectiveness of our prospecting. For us Datanyze is mostly focused on just generating a list of companies that we are going to be reaching out to.,SalesLoft, Zendesk, WordPressDatanyze - a HUGE catalyst in the life of a SaaS sales rep!Marketo's entire commercial sales department (SDRs and AEs) heavily rely on Datanyze to supplement our success. Datanyze gives us the ability to quickly see what level of tech stack a company is invested in, which competitive solutions they may already have in place, even WHEN these solutions may have been implemented (I say may because the data is usually correct but not 100% of the time). Datanyze is not only a highly valuable feature as a Chrome plugin, but also via Marketo's integration with Salesforce CRM. It makes vetting a seemingly desirable prospect EASY (are they already on Eloqua? Do they use technologies in our LaunchPoint Partner Ecosystem like Optimizely, Wistia and New Relic?), and honestly one of my favorite things about Datanyze is the ability to pull Salesforce reports based on a ton of valuable filters, including "Current MA/ESP Solution." I would recommend Datanyze to any and every sales rep who's looking for more ways to better prospect and connect on a more personal level with potential customers!,Fairly accurate, quick results around the current technologies a company uses within their tech stack; helpful for me to prospect "more qualified" leads and have a more relevant conversation when I reach out/connect. Ability to pull reports within Datanyze around filters like: Company size, monthly spend on tech, company revenue, employees, etc. Ability to integrate SEAMLESSLY with Salesforce CRM, making it easy to pull reports based on key qualifying filters.,Sometimes the results you see in Datanyze are not accurate. However I don't expect this to be 100% accurate anyway! Datanyze could be more engaging as a company to ensure I'm using the technology effectively, especially because they release new features and abilities often. It would be awesome if they could "detect" more CRM systems; right now I most often see Salesforce, and sometimes NetSuite.,10,Helping me easily identify 15-20+ new high quality accounts every day within 1 hour Helping me reach my monthly and quarterly quotas Helping Marketo triple company revenue in 2017,I generate highly valuable reports using Datanyze. The majority of reports I pull are actually within Salesforce CRM and include a column/filter for "Current MA System" or "Current ESP System".,Salesforce.com, ToutApp, EvernoteSeemed amazing at first...We currently use Datanyze only within our sales department. When we originally signed up for the service, we were attempting to diversify the avenues in which we could identify contacts and their information at specific companies. On top of that, we wanted to have an additional resource to understand the companies that we are reaching out to. Datanyze seemed like it could potentially solve both problems.,Aggregator of company information Ease of further learning about large companies Good layout,Originally had contact info for individuals at specific companies, no longer has this functionality It would be nice to have greater detail into companies that aren't Fortune 100,4,It's really not had any impact save for the money we lost on paying for it,data.com, crunchbase and LinkedIn Sales Navigator,I do not generate any reports with Datanyze.,Outreach, Data.com, LinkedIn Sales NavigatorYou Have To Try It If You're In Sales!I use Datanyze to run targeted lists in my territory. It helps me identify the best fit organizations I want to speak with whether they are in a specific industry, size, or more importantly using/not using specific tech stack.,Quickly pulls detailed info on what technologies are on specific websites. Cross checks Salesforce if an account already exists. Will create the account if it does not. Allows me to create targeted prospects lists with virtually any criteria.,When running a report, if you do not save and click on a company within a report it will not open a second tab and you cannot go back to your list. You will have to rerun.,9,Datanyze has helped me target accounts where competition is already in place and get a ballpark of when they might be renewing their contract based on implementation date. Helps me prepare for my meetings and understanding what an organization might already be doing for marketing - can tailor my talk tracks.,,Act-On, LinkedIn Sales Navigator,I only run target lists to find companies using/not using specific technologies. I find these to be extremely helpful in my prospecting efforts.Datanyze ReviewWe use Datanyze for my team to find information on publishers and potential clients. We use it to find emails, SDKs that are integrated and more.,Nice UI Decently accurate info Widget is useful,Poor iOS coverage Not that accurate Parts of the UI are not easy to get to, having to click multiple tabs to get where you want to go.,7,Cost is not cheap. Provides good info and prepares my team for our sales calls. Lead to more conversions and insight into what publishers are using and some of their pain points.,apptopia, mixrank and moboo,generate leads list based on the platform they use, generate lists based on verticals and where the company is located. The reports for the most part are sufficient for my needs.The Data about DatanyzeWe use Datanyze to research current organizations such as address, revenue, headquarters and general business information. We have found the information provided on this site to be more accurate than any other site. We also use it to analyze what technologies our prospects and competitors are using on their website.,Market Research Prospecting Business information,Lead information would be helpful More extensive info about the companies or website Pricey,8,Better prospecting Improved market research Better Intel on competitors,Data.com,HubSpot, Salesforce.com, Salesforce1 Mobile App,We generate reports within Salesforce from Datanyze. Salesforce imports the data and technologies used by our competitors and prospects so that our sales team can easily see what applications are being used and how they may need to be supported by external IT staff.Unspecified
Datanyze
47 Ratings
Score 8.5 out of 101
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Datanyze Reviews

Datanyze
47 Ratings
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Score 8.5 out of 101

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Zach DiFranza profile photo
Score 9 out of 10
Vetted Review
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We use Datanyze before prospecting or discovery calls to get background on a prospect company's existing tech stack. This facilitates more natural conversations and enables us to demonstrate how we'd plug into their existing environment rather than having to pepper them with 20 questions at the start of each call.
  • Tech Stack Data
  • Background Info
  • Discovery
  • Downtime
Datanyze is a huge help for understanding a business and their tech stack before even speaking to them. They have important background data for everything from technologies in use to other demographic information like company size, revenue, etc.
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Anshumali Mishra profile photo
Score 9 out of 10
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Datanyze is mainly used by our sales and marketing team. We, being an IT company, needed a product that could help us to understand what different technologies are being used by different products. We used various other products like Builtwith or Siftery, but after checking the accuracy of each we chose Datanyze. It's a very accurate product that can easily get integrated with your browser, like Chrome.
It is mainly being used by the sales & marketing team in our firm. It even tells us the marketing tech used. Now, after getting Datanyze, we sell & market according to the prospect's technology.
We also use it for our data enrichment, but that is only used by the Sales team. It has definitely helped our teams and increased the conversion rate of the leads.

  • First of all, it gives us all the technologies used in a product, which helps us to pitch the right tech to the prospect, and that definitely increases the conversation ratio.
  • It also saves time, as we now don't pitch to the prospects, which don't have the same tech as we work on. We now concentrate on specific data only.
  • Thirdly, we now use it to research the account to a much higher level. This product shows the revenue, funding, and employee size together, so now we can segregate data according to the predefined categories.
  • It has a huge database, and because of that we don't really find any account missing, which helps a lot.
  • Nothing as such, but they have accuracy of about 90%, which can be increased.
  • Secondly, the costing can be a bit lower, as small firms might not be able to pay that. Anyone using it will definitely benefit from it in the long run.
Datanyze is well suited for companies that work on specific technologies like Java, .Net, Node.js, etc. as it gives us accurate information about it. Secondly, it is also used for data enrichment and is used by the sales team for getting the account information. The data can be then segregated by tech used, funding, Revenue, Location, etc.
The sales & marketing team can then focus on a much more accurate & enriched data, which will definitely increase the conversion ratio.
Read Anshumali Mishra's full review
Marisa Martin profile photo
Score 10 out of 10
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Datanyze is used by many different departments at Blackbaud, primarily in the Marketing and Sales Departments. Datanyze is the most comprehensive Saas search engine, and it helps us determine which software our competitors are using, so we can strategically position our pitches.
  • Compared to BuiltWith, Datanyze recognizes more software vendors.
  • I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
  • The breakdown of software vendors with logos is very user-friendly.
  • I think that some vendors that have a smaller customer-base are not captured by Datanyze.
  • I think they're missing out on a lot of non-profit specific software.
  • The lag in Datanyze and google chrome could be improved. Sometimes I have to pull Datanyze multiple times to receive the information.
I think Datanyze is very helpful for pre-call research, but is not very helpful during the call. You need to look at the information Datanyze gives you prior to reaching out to a prospect because you need to know the shortcomings of a competitor to be able to properly pitch how Blackbaud's software can overcome their challenges.
Read Marisa Martin's full review
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Score 8 out of 10
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Verified User
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Datanyze was used by my organization to obtain quick contact info to solicit prospects or find alternative methods to get in touch with people who had gone dark in the sales cycle. It was primarily used by our SDR team and only slightly by our various sales professionals as they did some of their own prospecting.
  • Obtain ACCURATE email addresses and phone numbers
  • Easy integration with Chrome Extension
  • User friendly and easy to use
  • Wasn't a fan when they moved to a purely paid model
Well suited for soliciting email addresses for prospects and also finding some basic social information on the individuals you are trying to solicit business from. I do not think it is appropriate for other divisions outside of sales and revenue to have touch points with Datanyze since I do not see the usage beyond prospecting.
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December 13, 2018

Datanyze Review

Score 9 out of 10
Vetted Review
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Currently, Datanyze is being used by a few departments: Finance / Business Operations, Sales, Customer Success, and Marketing. Datanyze helps all of us better understand which of our clients and potential prospects are using our competitors. Datanyze also provides a lot of useful data that helps us size different markets.
  • Datanyze is pretty easy to use right out of the box. We mainly use the web targeting report. Very intuitive.
  • Datanyze does a good job providing a lot of detail. I am able to customize the files that we export to include lots of different data points.
  • Datanyze has a responsive customer support team. There have been times where they've categorized certain technologies differently than we would think but when we wrote in with our reasons, they were understanding and helped us rather than serve as a gatekeeper.
  • Datanyze accuracy -- I feel like we can only trust the data 80-90% of the time as some of the data seems to be outdated. But that might just be the limitations of the entire industry.
  • Datanyze technologies -- we only pay for one technology vertical (that's all we really need) but sometimes our competitors are categorized in a different technology so it's annoying to have to wait for Datanyze to reclassify them correctly.
  • Feels like there could be room for more visuals but to be fair, I mainly live in the web targeting report portion of the product.
Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
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Score 10 out of 10
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Verified User
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The sales team at my organization uses the Datanyze browser extension as a prospecting tool. It helps us learn more about the companies we're reaching out have a higher chance of engaging them.
  • Data on contacts at an organization, along with their titles and contact info
  • Very easy to install and use, no matter which company website you're on
  • Complements existing tech stack
  • Not all companies have robust data available
  • No predictive capabilities
  • No alerts for changes
Great for prospecting and finding who to contact at an organization. Also great to understand which technologies are currently being used, so you can reference that. Helps sales team be more personalized. I'm not aware of integrations, but that would be nice to have.
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Jayme Manos profile photo
Score 8 out of 10
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The sales team uses Datanyze and its very helpful for sourcing target accounts. The primary use is identifying new cold prospects., with the ability to sort by company size, geography, technologies on their website, etc. For the most part, the data seems to be accurate, although company size occasionally is different than what's listed on LinkedIn.
  • Easy to create reports based on multiple criteria
  • Integrated with our CRM to easily show what companies already exist
  • Nice Chrome plugin for additional insight
  • I'd like to be able to source actual contacts within companies
  • Contact information with direct dials
Datanyze is great if you just need to find a target account or companies within a B2B sales organization. It is also great to have all of the known data points synced back to CRM. Because there is no direct contact information, you still need to rely on a second tool for finding prospects within those target accounts.
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Carl Pieri profile photo
Score 10 out of 10
Vetted Review
Verified User
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I personally use Datanyze for competitive intelligence. In particular, I use it to compare the market share of our company to that of competitors.
  • Very pretty interface
  • Really like how clear it is
  • Like that you can still see lots of information as a free user (good way to entice me ;)
  • Wish that there was more clarity in how certain numbers are calculated - for example I didn't really understand where the Market Share number comes from exactly and I couldn't find info when I researched.
Competitive intelligence!
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Score 9 out of 10
Vetted Review
Verified User
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We use it for data enrichment. It helps our reps understand prospects better by applying Datanyze information to every record. There are tons of insights and the software segments accounts by several different categories like geographic area, address, industry, revenue, and size. It will automatically update our CRM with recent/up-to-date info. It's super useful.

  • They check for changes to contact records on a daily basis and update our system every 5 minutes or so.
  • Subdomains can be tracked separately.
  • They have a Chrome Extension!
  • The browser extension times out a lot so can be a pain.
  • It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.
This is definitely an app that is meant for mostly larger business owners. Before you jump into Datanyze check that the data that you get is exactly what you are looking for. Sometimes it can be outdated so you'll definitely want to verify it before using it. You are getting huge quantities of data with this, so be aware that it can't all be accurate every time.
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Steve Kim profile photo
Score 10 out of 10
Vetted Review
Verified User
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We currently use Datanyze to help identify prospective clients and contacts within client organizations. Datanyze also helps us segment the market for territory alignment and strategy. Datanyze is used across multiple departments to include business development, sales and marketing. It helps us identify market information such as technologies utilized by specific prospects and company profile.
  • Breadth of information in database
  • Easy to use interface
  • Notifications of company updates are very useful
  • Broader information on backend systems (i.e. ERP, payment processor, etc.)
  • More contact information
Datanyze is extremely useful for our sales prospecting activities but our marketing team has also been able to leverage the platform. It compliments the other resources that we use to gather market intelligence and it arms our sales team as they engage prospects.
Read Steve Kim's full review
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Score 7 out of 10
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Verified User
Review Source
Datanyze is being used by our sales organization to get stronger insights into our target accounts. Datanyze provides us with technology tracking and history, estimated revenue brackets, basic demographics (i.e.: location, # employees etc.), and also list-building.
  • Tight integration to Salesforce - specify what fields you want populated etc.
  • Add/drop technology history -- see the month & year that a prospect has added or dropped a specific technology
  • Browser extension is a nice feature.
  • Datanyze seems mostly suited for B2B specifically within the tech industry -- we prospect into a different vertical and I find that the firmographic data is either slightly off or not the mot relevant for us (for instance, we'd like online revenue as opposed to total revenue).
  • I don't find the customer service/support to be particularly notable
  • This is not the tool that will help you find contacts at your accounts -- they don't have many contacts in their DB.
Great for intelligent research on accounts you have already identified and it's great for searching for new accounts you may not be aware of. Their list building feature is great, and it allows you to search for accounts that have added or dropped a specific tool within a time frame (i.e.: "looking for accounts in the US that have added *competitors* technology 3.5 years ago").
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Datanyze allows our sales team to search and locate mobile app publishers. The ability to get granular with search criteria is a major selling point for Datanyze. Datanyze allows us to search for and locate apps that are using our competitors technology and target accordingly. Also, they allow us to validate emails and upload to Salesforce seamlessly.
  • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
  • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
  • Datanyze has a Salesforce integration that allows for easy uploads.
  • The email validation tool is very accurate.
  • Datanyze does not have a good iOS coverage.
  • There has not been much product change in the last 2 years. I feel like many of the features are not up to date with other platforms.
  • Datanyze no longer has LinkedIn plug in that gathers email info from LinkedIn.
Datanyze allows for the easy search of mobile SDKs and web based technologies. We used Datanyze to target and locate mobile app developers and publishers. We also would use datanyze to validate emails and push to sales force. The ability to push directly from Datanyze to Salesforce was a great feature that we used quite often.
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October 27, 2017

Datanyze

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Datanyze as a resource to integrate with SFDC to evaluate domain statistics without our sales team. Datanyze allows us to track techno-graphic information for our domain.
  • Integrate into SFDC allowing us to pull custom reports based off of techno-graphic information
  • Build lists within the Datanyze Platform to import into our CRM
  • The accuracy of the phone/location information that they pull from websites is often incorrect.
Building Lists of techno-graphic information to import and use within your CRM to pull more targeted, segmented reports.
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Adam Hanneman profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Datanyze is an integral part of our outbound sales efforts. It allows us to accurately identify companies that are using competing softwares or softwares that we easily integrate with. This information gives us the ability to have much more relevant conversations with the companies that we reach out to. Without Datanyze we'd be taking shots in the dark on what companies are using for their technology.
  • Datanyze does a great job of allowing you to not only narrow down on the specific technology stack but also allowing you to cross section this data by location. So you can choose specific users of software in specific areas.
  • You can create specific targeting criteria lists and save them which allow you to not have to constantly rebuild your targeting metrics.
  • Pushing data into Salesforce is very easy and allows you to match up your prospecting data with your leads inside of Salesforce.
  • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
  • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
  • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
Software companies selling against existing solutions are a perfect fit for Datanyze. It allows you to create multiple cross sections of softwares and this makes it extremely easy to reach out and have very relevant conversations. I would not recommend Datanyze for companies that are selling services or selling services that are not at least tied to an existing software system.
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Aileen Cole profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Marketo's entire commercial sales department (SDRs and AEs) heavily rely on Datanyze to supplement our success. Datanyze gives us the ability to quickly see what level of tech stack a company is invested in, which competitive solutions they may already have in place, even WHEN these solutions may have been implemented (I say may because the data is usually correct but not 100% of the time). Datanyze is not only a highly valuable feature as a Chrome plugin, but also via Marketo's integration with Salesforce CRM. It makes vetting a seemingly desirable prospect EASY (are they already on Eloqua? Do they use technologies in our LaunchPoint Partner Ecosystem like Optimizely, Wistia and New Relic?), and honestly one of my favorite things about Datanyze is the ability to pull Salesforce reports based on a ton of valuable filters, including "Current MA/ESP Solution." I would recommend Datanyze to any and every sales rep who's looking for more ways to better prospect and connect on a more personal level with potential customers!
  • Fairly accurate, quick results around the current technologies a company uses within their tech stack; helpful for me to prospect "more qualified" leads and have a more relevant conversation when I reach out/connect.
  • Ability to pull reports within Datanyze around filters like: Company size, monthly spend on tech, company revenue, employees, etc.
  • Ability to integrate SEAMLESSLY with Salesforce CRM, making it easy to pull reports based on key qualifying filters.
  • Sometimes the results you see in Datanyze are not accurate. However I don't expect this to be 100% accurate anyway!
  • Datanyze could be more engaging as a company to ensure I'm using the technology effectively, especially because they release new features and abilities often.
  • It would be awesome if they could "detect" more CRM systems; right now I most often see Salesforce, and sometimes NetSuite.
Datanyze is well suited if:
-You as an individual are in sales
-You work for a SaaS software company
-You work in a competitive space
-You do a good amount of prospecting in your sales role

Datanyze is not as well suited for you if:
-You don't have a need to understand a company's tech stack/level of investment in tech
-You are SO flooded with inbound leads that you don't need to prospect leads
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Thomas Henderson profile photo
September 18, 2017

Seemed amazing at first...

Score 4 out of 10
Vetted Review
Verified User
Review Source
We currently use Datanyze only within our sales department. When we originally signed up for the service, we were attempting to diversify the avenues in which we could identify contacts and their information at specific companies. On top of that, we wanted to have an additional resource to understand the companies that we are reaching out to. Datanyze seemed like it could potentially solve both problems.
  • Aggregator of company information
  • Ease of further learning about large companies
  • Good layout
  • Originally had contact info for individuals at specific companies, no longer has this functionality
  • It would be nice to have greater detail into companies that aren't Fortune 100
Datanyze is great if you want a cleaner looking version of Crunchbase. Otherwise, I don't really see the point of paying for it. Maybe this is better suited for large sales teams (we are not) so that everyone has a common place to grab info on the companies they are outreaching to.
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Kevin Pino profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Datanyze to run targeted lists in my territory. It helps me identify the best fit organizations I want to speak with whether they are in a specific industry, size, or more importantly using/not using specific tech stack.
  • Quickly pulls detailed info on what technologies are on specific websites.
  • Cross checks Salesforce if an account already exists. Will create the account if it does not.
  • Allows me to create targeted prospects lists with virtually any criteria.
  • When running a report, if you do not save and click on a company within a report it will not open a second tab and you cannot go back to your list. You will have to rerun.
If you sell SaaS that integrates with other technologies, Datanyze is a must have.
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September 18, 2017

Datanyze Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Datanyze for my team to find information on publishers and potential clients. We use it to find emails, SDKs that are integrated and more.
  • Nice UI
  • Decently accurate info
  • Widget is useful
  • Poor iOS coverage
  • Not that accurate
  • Parts of the UI are not easy to get to, having to click multiple tabs to get where you want to go.
We use it daily to find research on publishers. Great for insight and preparation for sales calls. Overall a decent product but there are many other similar platforms that seem to have better accuracy. My team uses it daily and our account management team uses it at times as well.
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Score 8 out of 10
Vetted Review
Reseller
Review Source
We use Datanyze to research current organizations such as address, revenue, headquarters and general business information. We have found the information provided on this site to be more accurate than any other site. We also use it to analyze what technologies our prospects and competitors are using on their website.
  • Market Research
  • Prospecting
  • Business information
  • Lead information would be helpful
  • More extensive info about the companies or website
  • Pricey
It is suited for organizations who find it useful to know what technologies websites are using. This could be beneficial to marketing companies, IT and technology organizations and much more.
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Datanyze Scorecard Summary

Feature Scorecard Summary

Advanced search (17)
8.1
Identification of new leads (16)
7.2
List quality (17)
7.6
List upload/download (13)
7.8
Ideal customer targeting (18)
8.0
Load time/data access (17)
8.0
Contact information (17)
7.6
Company information (19)
8.5
Industry information (17)
8.6
Lead qualification process (12)
7.3
Smart lists and recommendations (9)
7.3
Salesforce integration (15)
9.0
Company/business profiles (17)
8.5
Alerts and reminders (11)
7.9
Data hygiene (15)
8.1
Automatic data refresh (12)
9.0
Tags (14)
8.9
Filters and segmentation (14)
9.0
Sales email templates (2)
8.5
Append emails to records (2)
9.5

About Datanyze

Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.
Categories:  Sales Intelligence