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Avention delivers sales intelligence data for millions of companies globally.https://dudodiprj2sv7.cloudfront.net/product-logos/ND/Lg/L9NF1TSI6TPR.JPEGD&B Hoovers - Mediocre sales data quality with an extremely high price tagIn my current role, we have been using D&B Hoovers to identify prospect companies and key contacts to connect with to promote our SAAS product. This product is primarily being used by a single department (marketing) although the information is shared company wide. There are a lot of different kinds of information you can use Hoovers to source, including financial data and other business insights, but our primary use has mostly been acquiring contact information.,Aggregates publicly shared company data very well. Can be useful for getting information on a specific company without doing a lot of web research. Integrates with a few different CRM platforms so you can import data,Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on. Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls. You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.,2,Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp. A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI. Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.,ZoomInfo,In this case, we mostly used the platform to identify potential contacts for sales. The data for this kind of prospecting was only about 70% accurate. If we had used Hoovers more often for things more along the lines of financial reporting, we might have a few nicer things to say about them.,Zoho CRM, Zoho Campaigns, UpworkD&B is a transformational game changer for Master Data ManagementAt Neopost USA and also at Getty Images, we used D&B as the backbone to our Master Data Management platform. We regularly DUNS matched about 2 Million Customer and Prospect records against their pool of 500 Million records to cleanse and enhance our critical business data. We also implemented Hoovers as a means for our Customer Information team to easily look up and resolve miss-matching records as well as a tool for our Sales Reps to become intimately knowledgeable about their Customers and Prospects prior to the Sales Calls. Additionally, our Marketing team used D&B to supplement their targeting efforts and identify new prospective companies to add to our acquisition campaigns.,Amazing source of data. The best, cleanest, most reliable database in the world. DUNS Matching process. Unparalleled in its accuracy . Customer Service. They make themselves an indispensable member of your team.,Their order management process is cumbersome Negotiating can be difficult as their Sales teams always have to seek multiple approvals to move forward They don't advertise their big picture strengths and their transformative capabilities nearly well enough,10,The ROI has been significant in terms of improved close rates, increased CRM adoption, end user satisfaction and effective marketing segmentation.,,We generate considerable data quality reports on a regular basis to check for unmatched records, newly created records and data that is missing critical attributes. We also run all sorts of industry-specific lists as we are targeting certain segments. Prior to Sales calls, we utilize numerous Company profile reports to educate ourselves prior to Sales calls.,Salesforce Commerce Cloud, Apttus Configure Price Quote, Gainsight, Anaplan, Seismic, ClearStory DataProspecting Tool D & BWe use D & B Hoovers to find contacts for companies that we want to prospect into. We wanted something that could easily integrate into our CRM and have accurate information.,It can help find contact information for prospects to use for email and phone calls. It will allow you to segment who you are looking for and will even help find similar prospects based on what you search for. There are over 100 M contacts!,It would be better used with LinkedIn Sales Navigator and to be able to build a list from there. Sometimes we have seen emails bounce.,8,Positive impacts have been being able to find the right person at the right company and be able to email or call them to schedule sales leads. Not much negative impact besides some emails bouncing.,ZoomInfo, Winmo and DiscoverOrg,We do not really generate reports.,Winmo, Wrike, Lead411, HubSpot Sales, LinkedIn Sales Navigator, DiscoverOrgAvention ReviewCurrently, Avention is being used by the Business Development department at my organization and it's used as a tool to confirm company details as well as be a resource for finding company information. It allows us to find contacts, company location, revenue, employee size, and ultimately cross reference it with other information.,Provides company information (HQ address & phone number, revenue, employee size) Ability to build company lists Ability to find contacts and research into industries Understand competitors of an organization and reports specifically pertaining to that company,I wish there was a way that I could learn the full extent of what Avention has to offer. I was forced to learn it on my own which is fine because it is a user-friendly tool but without a training on it, I don't fully understand the capabilities it offers. Include training videos or steps that identifies what you're trying to accomplish within the tool and how you can continue to benefit with Avention.,10,Positive: Avention has allowed me to find in-depth company information for sales opportunities which have led to winning deals.,,I do not generate reports with Avention.,LinkedIn Sales Navigator, Slack, InsideSales.com Predictive PlaybooksAvention ReviewWe utilize Avention to understand our new prospect accounts. The Avention tool helps in assisting with revenue, employee size, description, etc. I believe a good amount of the sales force uses Avention.,Account lookup Account Prospecting Advanced Search,The tool is well built. I enjoy the search functionality. Continue standard updates.,10,I've had continued success using Avention for prospecting. Allows me to remove certain prospects. The data can lag every now and again in size and revenue.,,I do not pull reports. My superiors pull minimal reports as well due to Avention being a tool we use on our own accord.,Hoover's, ZoomInfo
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D&B Hoovers (formerly Avention)
17 Ratings
Score 8.0 out of 101
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D&B Hoovers (formerly Avention) Reviews

D&B Hoovers (formerly Avention)
17 Ratings
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Score 8.0 out of 101
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Justin Roodman profile photo
November 18, 2018

D&B Hoovers (formerly Avention) Review: "D&B Hoovers - Mediocre sales data quality with an extremely high price tag"

Score 2 out of 10
Vetted Review
Verified User
Review Source
In my current role, we have been using D&B Hoovers to identify prospect companies and key contacts to connect with to promote our SAAS product. This product is primarily being used by a single department (marketing) although the information is shared company wide. There are a lot of different kinds of information you can use Hoovers to source, including financial data and other business insights, but our primary use has mostly been acquiring contact information.
  • Aggregates publicly shared company data very well. Can be useful for getting information on a specific company without doing a lot of web research.
  • Integrates with a few different CRM platforms so you can import data
  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Read Justin Roodman's full review
Greg McLaughlin profile photo
September 28, 2018

D&B Hoovers (formerly Avention) Review: "D&B is a transformational game changer for Master Data Management"

Score 10 out of 10
Vetted Review
Verified User
Review Source
At Neopost USA and also at Getty Images, we used D&B as the backbone to our Master Data Management platform. We regularly DUNS matched about 2 Million Customer and Prospect records against their pool of 500 Million records to cleanse and enhance our critical business data. We also implemented Hoovers as a means for our Customer Information team to easily look up and resolve miss-matching records as well as a tool for our Sales Reps to become intimately knowledgeable about their Customers and Prospects prior to the Sales Calls. Additionally, our Marketing team used D&B to supplement their targeting efforts and identify new prospective companies to add to our acquisition campaigns.
  • Amazing source of data. The best, cleanest, most reliable database in the world.
  • DUNS Matching process. Unparalleled in its accuracy .
  • Customer Service. They make themselves an indispensable member of your team.
  • Their order management process is cumbersome
  • Negotiating can be difficult as their Sales teams always have to seek multiple approvals to move forward
  • They don't advertise their big picture strengths and their transformative capabilities nearly well enough
Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
Read Greg McLaughlin's full review
Lindsey Schultz profile photo
December 07, 2018

D&B Hoovers (formerly Avention) Review: "Prospecting Tool D & B"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use D & B Hoovers to find contacts for companies that we want to prospect into. We wanted something that could easily integrate into our CRM and have accurate information.
  • It can help find contact information for prospects to use for email and phone calls.
  • It will allow you to segment who you are looking for and will even help find similar prospects based on what you search for.
  • There are over 100 M contacts!
  • It would be better used with LinkedIn Sales Navigator and to be able to build a list from there.
  • Sometimes we have seen emails bounce.
D&B Hoovers is used well when you are trying to find contact information (emails and phones) of prospects from companies you are trying to target. There are tons of industries to choose from and they have a pretty wide coverage.
Read Lindsey Schultz's full review
Andrew Fix profile photo
April 15, 2018

D&B Hoovers (formerly Avention): "Avention Review"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Currently, Avention is being used by the Business Development department at my organization and it's used as a tool to confirm company details as well as be a resource for finding company information. It allows us to find contacts, company location, revenue, employee size, and ultimately cross reference it with other information.
  • Provides company information (HQ address & phone number, revenue, employee size)
  • Ability to build company lists
  • Ability to find contacts and research into industries
  • Understand competitors of an organization and reports specifically pertaining to that company
  • I wish there was a way that I could learn the full extent of what Avention has to offer. I was forced to learn it on my own which is fine because it is a user-friendly tool but without a training on it, I don't fully understand the capabilities it offers.
  • Include training videos or steps that identifies what you're trying to accomplish within the tool and how you can continue to benefit with Avention.
Avention is well suited when trying to find details about an organization. It provides great information into an organization and allows you to gauge your prospecting off of the information provided.
Read Andrew Fix's full review
No photo available
March 15, 2018

D&B Hoovers (formerly Avention): "Avention Review"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Avention to understand our new prospect accounts. The Avention tool helps in assisting with revenue, employee size, description, etc. I believe a good amount of the sales force uses Avention.
  • Account lookup
  • Account Prospecting
  • Advanced Search
  • The tool is well built. I enjoy the search functionality.
  • Continue standard updates.
The Avention tool is perfect for prospecting. Each sales floor should utilize the tool to assist with prospecting. The tool becomes less appropriate the further you move up in a company. This is mostly due to lack of prospect searching and more net new base.
Read this authenticated review
Douglas Hook (MBA,MS) profile photo
November 17, 2015

D&B Hoovers (formerly Avention): "Doug's review of Avention"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Avention is used to explore lead generation.
  • Filtering on details for capturing leads by a particular segment.
  • Capturing leads by specific filter, then having them become unchecked when you leave the page when wrapping around or scrolling.
How current/accurate is the data being stored by Avention? How often is it updated/refreshed?
Read Douglas Hook (MBA,MS)'s full review
No photo available
December 04, 2015

D&B Hoovers (formerly Avention) Review: "Newbie"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Avention is being used to bring in new business to our organization. It is used across the whole organization. It doesn't address any business problems, really, as most of the information can be found through extensive intel searches on our own. However, having Avention makes it easier to obtain the information as it's in one central location.
  • It provides names of the decision makers (very important)!
  • It shows the parent company and lists the locations of all the subsidiaries.
  • It allows us to create filters and lists for our research, which is really helpful.
  • What's really needed is email addresses for the decision makers.
  • I don't like the white background as it's difficult to read the information. The contrasting colors of grey make it even more difficult.
  • Avention should use deeper colors as a background and contrast with brighter colors in the font/text. It would make the perusing of the information easier on my eyes!
Read this authenticated review

D&B Hoovers (formerly Avention) Scorecard Summary

Feature Scorecard Summary

Advanced search (7)
8.8
Identification of new leads (7)
8.4
List quality (7)
7.4
List upload/download (7)
8.0
Ideal customer targeting (7)
7.8
Load time/data access (6)
8.0
Contact information (7)
7.6
Company information (7)
8.8
Industry information (7)
9.2
Lead qualification process (4)
6.6
Smart lists and recommendations (6)
8.2
Salesforce integration (6)
9.4
Company/business profiles (7)
9.0
Alerts and reminders (5)
8.0
Data hygiene (6)
7.0
Automatic data refresh (5)
7.3
Tags (4)
9.0
Filters and segmentation (6)
8.2
Sales email templates (3)
9.0
Append emails to records (3)
9.0

About D&B Hoovers (formerly Avention)

D&B Hoovers (formerly Avention, which was acquired by Dun & Bradstreet) is a sales and marketing intelligence tool with account-based marketing features. In addition to list building, it also profiles on target accounts, and surfaces news and alerts about companies of interest.

D&B Hoovers (formerly Avention) Competitors

D&B Hoovers (formerly Avention) Technical Details

Operating Systems: Unspecified
Mobile Application:No