D&B Hoovers (formerly Avention) Reviews

24 Ratings
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Score 7.2 out of 101

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Reviews (1-10 of 10)

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Score 7 out of 10
Vetted Review
Verified User
Review Source
D&B Hoovers has been widely used by our sales department as a way to increase their prospect database and targeting the right individuals. Our organization does very little cold calling, and D&B Hoovers was a way to prospect without being 100% cold. It's reduced the number of inbound leads necessary to hit budgets.
  • Able to target prospects based on title, industry, company etc.
  • Integration with our CRM
  • Easy for our reps to use
  • Accuracy of database
  • Staying current with business listings
If you are looking for a cost-effective solution to database prospecting, Hoovers will help. If you're looking for something more robust, accurate, and up-to-date, Hoovers may not be the best option for your company.
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Score 8 out of 10
Vetted Review
Verified User
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It is just used by the sales department. The sales department here has around 25 team members, most of them are in the US. We do B2B sales and we are into legal services. D&B Hoovers facilitates the overall pre-sales process, right from extracting the data for any company pertaining to finances, contacts, geographies, industry to call preparation questions. We provide sales data to our front-end sales team, analyzing data and sharing it with the sales team.
  • It provides financial data (revenue, net profit and other terms in the annual financial report) in a standardized form which is easy to understand.
  • It regularly updates the news and trigger events of the business like mergers and acquisition, changes in leadership, etc
  • Besides providing the general details of the businesses, it also provides Call Prep Questions, Executive Insight, SWOT analysis which are quite helpful when you are preparing your pre-sales data.
  • They should improve on their feature 'Search & Build a List' which lets you extract reports. They should provide more filters.
When the organization needs to prepare the data of their prospect, this tool can be quite handy. It will provide all the data you need before pitching sales or approaching your prospect customer.
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Lindsey Schultz profile photo
December 07, 2018

Prospecting Tool D & B

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use D & B Hoovers to find contacts for companies that we want to prospect into. We wanted something that could easily integrate into our CRM and have accurate information.
  • It can help find contact information for prospects to use for email and phone calls.
  • It will allow you to segment who you are looking for and will even help find similar prospects based on what you search for.
  • There are over 100 M contacts!
  • It would be better used with LinkedIn Sales Navigator and to be able to build a list from there.
  • Sometimes we have seen emails bounce.
D&B Hoovers is used well when you are trying to find contact information (emails and phones) of prospects from companies you are trying to target. There are tons of industries to choose from and they have a pretty wide coverage.
Read Lindsey Schultz's full review
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Score 6 out of 10
Vetted Review
Verified User
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D&B Hoovers is being used across the sales team for its accurate data with company count, business code, and industry data. With this information we break down what company belongs to what territory, size, and classification so we can give the different sales teams different territories to work on. We can also end disputes over who has claim to opportunities, making for a more cohesive and set-in-stone environment.
  • Building company lists.
  • Accurate data.
  • Contact database.
  • Looks antiquated, could use a face lift.
  • Could better manage duplicates.
  • Could manage larger searches and associates.
D&B is well suited for sales teams. I've always used it in the past and present to verify company information, search for more incumbents, and understand organizational structure, and to do so in one database maximizes my time. D&B is less appropriate if you are looking to send off email blasts, prospect in the fastest manner, or integrate to Salesforce.
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Justin Roodman profile photo
Score 2 out of 10
Vetted Review
Verified User
Review Source
In my current role, we have been using D&B Hoovers to identify prospect companies and key contacts to connect with to promote our SAAS product. This product is primarily being used by a single department (marketing) although the information is shared company wide. There are a lot of different kinds of information you can use Hoovers to source, including financial data and other business insights, but our primary use has mostly been acquiring contact information.
  • Aggregates publicly shared company data very well. Can be useful for getting information on a specific company without doing a lot of web research.
  • Integrates with a few different CRM platforms so you can import data
  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Read Justin Roodman's full review
Greg McLaughlin profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
At Neopost USA and also at Getty Images, we used D&B as the backbone to our Master Data Management platform. We regularly DUNS matched about 2 Million Customer and Prospect records against their pool of 500 Million records to cleanse and enhance our critical business data. We also implemented Hoovers as a means for our Customer Information team to easily look up and resolve miss-matching records as well as a tool for our Sales Reps to become intimately knowledgeable about their Customers and Prospects prior to the Sales Calls. Additionally, our Marketing team used D&B to supplement their targeting efforts and identify new prospective companies to add to our acquisition campaigns.
  • Amazing source of data. The best, cleanest, most reliable database in the world.
  • DUNS Matching process. Unparalleled in its accuracy .
  • Customer Service. They make themselves an indispensable member of your team.
  • Their order management process is cumbersome
  • Negotiating can be difficult as their Sales teams always have to seek multiple approvals to move forward
  • They don't advertise their big picture strengths and their transformative capabilities nearly well enough
Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
Read Greg McLaughlin's full review
Andrew Fix profile photo
April 15, 2018

Avention Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
Currently, Avention is being used by the Business Development department at my organization and it's used as a tool to confirm company details as well as be a resource for finding company information. It allows us to find contacts, company location, revenue, employee size, and ultimately cross reference it with other information.
  • Provides company information (HQ address & phone number, revenue, employee size)
  • Ability to build company lists
  • Ability to find contacts and research into industries
  • Understand competitors of an organization and reports specifically pertaining to that company
  • I wish there was a way that I could learn the full extent of what Avention has to offer. I was forced to learn it on my own which is fine because it is a user-friendly tool but without a training on it, I don't fully understand the capabilities it offers.
  • Include training videos or steps that identifies what you're trying to accomplish within the tool and how you can continue to benefit with Avention.
Avention is well suited when trying to find details about an organization. It provides great information into an organization and allows you to gauge your prospecting off of the information provided.
Read Andrew Fix's full review
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March 15, 2018

Avention Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Avention to understand our new prospect accounts. The Avention tool helps in assisting with revenue, employee size, description, etc. I believe a good amount of the sales force uses Avention.
  • Account lookup
  • Account Prospecting
  • Advanced Search
  • The tool is well built. I enjoy the search functionality.
  • Continue standard updates.
The Avention tool is perfect for prospecting. Each sales floor should utilize the tool to assist with prospecting. The tool becomes less appropriate the further you move up in a company. This is mostly due to lack of prospect searching and more net new base.
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Douglas Hook (MBA,MS) profile photo
November 17, 2015

Doug's review of Avention

Score 9 out of 10
Vetted Review
Verified User
Review Source
Avention is used to explore lead generation.
  • Filtering on details for capturing leads by a particular segment.
  • Capturing leads by specific filter, then having them become unchecked when you leave the page when wrapping around or scrolling.
How current/accurate is the data being stored by Avention? How often is it updated/refreshed?
Read Douglas Hook (MBA,MS)'s full review
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December 04, 2015

Newbie

Score 9 out of 10
Vetted Review
Verified User
Review Source
Avention is being used to bring in new business to our organization. It is used across the whole organization. It doesn't address any business problems, really, as most of the information can be found through extensive intel searches on our own. However, having Avention makes it easier to obtain the information as it's in one central location.
  • It provides names of the decision makers (very important)!
  • It shows the parent company and lists the locations of all the subsidiaries.
  • It allows us to create filters and lists for our research, which is really helpful.
  • What's really needed is email addresses for the decision makers.
  • I don't like the white background as it's difficult to read the information. The contrasting colors of grey make it even more difficult.
  • Avention should use deeper colors as a background and contrast with brighter colors in the font/text. It would make the perusing of the information easier on my eyes!
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D&B Hoovers (formerly Avention) Scorecard Summary

Feature Scorecard Summary

Advanced search (10)
7.4
Identification of new leads (10)
7.8
List quality (10)
6.4
List upload/download (9)
7.1
Ideal customer targeting (10)
7.1
Load time/data access (9)
6.1
Contact information (10)
6.5
Company information (10)
7.5
Industry information (10)
7.8
Lead qualification process (7)
6.1
Smart lists and recommendations (9)
6.8
Salesforce integration (8)
7.8
Company/business profiles (10)
8.0
Alerts and reminders (5)
7.4
Data hygiene (8)
6.1
Automatic data refresh (7)
6.9
Tags (7)
7.5
Filters and segmentation (9)
6.5
Sales email templates (3)
8.6
Append emails to records (3)
8.6

About D&B Hoovers (formerly Avention)

D&B Hoovers (formerly Avention, which was acquired by Dun & Bradstreet) is a sales and marketing intelligence tool with account-based marketing features. In addition to list building, it also profiles on target accounts, and surfaces news and alerts about companies of interest.

D&B Hoovers (formerly Avention) Competitors

D&B Hoovers (formerly Avention) Technical Details

Operating Systems: Unspecified
Mobile Application:No