VerticalResponse Review: Navigating the Highs and Lows of Email Marketing
The primary business problems addressed by VerticalResponse include:Simplifying Email Campaigns: With its user-friendly interface, …
Starting at $9 per month
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What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Recent Reviews
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Cloud
per month
Pro
$16.00
Cloud
per month
Pro Plus
$196.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
VerticalResponse starts at $9.
Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.
Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.
The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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(61)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-25 of 28)Companies can't remove reviews or game the system. Here's why
The primary business problems addressed by VerticalResponse include:Simplifying Email Campaigns: With its user-friendly interface, VerticalResponse makes it easy to create and send emails, which is particularly beneficial for our team members who are not highly skilled in technical aspects of email marketing.
- The software helps in segmenting our audience and personalizing emails, leading to more effective engagement and higher open rates.
- VerticalResponse provides insightful analytics, allowing us to track the success of our campaigns through open rates, click-through rates, and other key metrics.
- VerticalResponse is known for its simplicity, making it ideal for small businesses or freelancers. However, this simplicity also means it lacks some advanced features that are available in other email marketing software. This includes more sophisticated automation tools, advanced segmentation capabilities, and detailed analytics for large-scale campaigns
- Expanding integration with other platforms and CRM systems could significantly enhance its usability for businesses that rely on a suite of tools for their marketing efforts.
Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In particular my clients that are non-profit organizations. Email marketing is an essential tool for charities and the Vertical Response Non-Profit program really helps me stretch their marketing budget when every dollar counts.
- Excellent reporting features.
- Easy list management.
- Simple user interface.
- I'd like to see more options in the template gallery.
- The newer V2 version can be a little glitchy when arranging elements.
- Backgrounds can be a little tricky to customize.
February 19, 2020
No Frills. Great for ad-hoc campaigns outside of a primary CRM
I use Vertical Response for email marketing and communications within my organization. I work in higher education and we primarily use Salesforce as our solution to send email campaigns to students. However, when we have to send emails to mixed audiences that include students (who have records in our CRM) and external audiences, such as partners, Salesforce can't meet our needs. That's where Vertical Response comes in. We use it for all external communications, as well as on an ad-hoc basis for campaigns that may include those with and without contact records in our CRM.
- Flexible payment options.
- Agile interface.
- Limited templates.
- Slow to adopt innovative features.
February 05, 2020
Works well
I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I use Vertical Response. I pay for credits as I go.
- Bulk emailing.
- Pay as you use it - buy credits.
- I find the credits are expensive.
- It could be a bit more user friendly.
July 07, 2019
Very happy customer
We send out email e-newsletters and marketing emails to scientists.
- Easy to design their email template.
- Easy to upload your email list.
- Easy to schedule your email campaign.
- Good customer service.
- They can improve on the tracking information.
- Need to fine tune their unsubscribe links.
- Need more customized email templates.
December 07, 2018
Vertical Response is a Great Tool
Vertical Response is used to blast out mass emails to our entire client base. It allows a central data that consists of bounced, mailable, and unsubscribes so that we do not continue to send emails to those who do not want to receive them. It allows us a tool to send out emergency e-blasts quick to our customers.
- Allows us to have a centralized database of customers.
- Allows us to send out emergency emails in a few minutes.
- Provides us with stats to see who opened the emails and how they are performing.
- There isn't anything that I feel should be changed.
March 08, 2016
Vertical Response review
We used Vertical Response to send all of our mass emails - newsletters, email blasts, etc - to a variety of segmented lists. It was used only by the marketing department, but in support of the entire organization. It addressed our need to communicate with a large mailing list, and to segment that list into different audiences.
- Vertical Response provided our email platform for free as a nonprofit grant
- Vertical Response was very editable and 100% customizable
- It was easy to edit text and add as many pictures as we wanted
- For an end user and not a designer, Vertical Response was not as user friendly as other email platforms I have used
November 12, 2015
Vertical Response the ultimate tool for start-ups
I utilized Vertical Response to send out email style newsletters to a few different campaign lists with different information. I was the only user and I was trying to find a cost efficient and easy to use platform that could easily be put together by someone with little to no coding experience.
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
- In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
September 04, 2015
Positive Response for Vertical Response
Our organization uses, and has been using, Vertical Response for many years to help market to multiple customers channels.
- I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
- We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
- The dashboard is functional and easy to find when you need with a quick search.
- Truly, for our business, there are not many things that Vertical Response could improve on to make us recommend it more. I can't think of any complaints.
June 03, 2015
Vertical Response Rocks!
Score 10 out of 10
Vetted Review
Verified User
- Easy to use.
- Good Templates.
- Inexpensive - pay as you use.
- Web-based so can use anywhere.
- Not enough space between articles, I have to use a line with **** to create a break between articles. Even though they have a horizonal line, it does not work well, would be better if you could make the horizontal line thicker and with color.
- I use specific templates, but would be nice to see more templates with the same layout for seasons, if I go to change the template for a holiday season, it messes us my contact information below, so instead, I just add a holiday image to my template.
- If you use words with an apostrophe, like the words don't or I've, the apostrophe is not recognized, so the word comes out with a "amp$#" something like that, so when I review the draft, I have to go in and change the words to "do not and I have" eliminating the apostrophe.
April 08, 2015
Vertical Respnse Review
Score 9 out of 10
Vetted Review
Verified User
- It was great for keeping a DB of customers and to be able to update quickly.
- The web tools available that allowed us to create online signups was very helpful.
- The ability to create multiple programs at once was very helpful.
- Maybe more templates for the restaurant industry or more templates in general.
- An easier to use editor for the web based email.
- A desktop version to work offline.
March 22, 2015
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
Score 7 out of 10
Vetted Review
Verified User
- Manages bulk email campaigns
- Designs and delivers emails in industry standard format.
- Excellent reporting metrics
- Vertical Response is an excellent service.
December 09, 2014
Vertical reponse made a HUGE difference in my department !
Score 9 out of 10
Vetted Review
Verified User
- Use Vertical Response for tracking response rates on department surveys.
- Graphics and charting for comparative data are great.
- Email is easy to use - link to surveys.
- Hard to see which survey was the most recent - in reports they come up in random order.
May 17, 2014
Vertical Response - I Love It!
Score 10 out of 10
Vetted Review
Verified User
We used Vertical Response to send mass emails to campaign supporters during election season. We were on an extremely tight budget, it did exactly what we needed at little to no cost.
- It sends email to your supporters email address and Facebook inboxes
- Drag and drop let's you make the emails easily but you can also use HTLM
- Good selection of email templates to chose from
- I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.
December 16, 2013
Easy for a Novice!
Score 10 out of 10
Vetted Review
Verified User
- I admittedly am a limited user of Vertical Response. I do the data entry for our mailing lists, and we use Vertical Response fairly minimally. I think the interface is fairly easy for someone with limited experience to start using. If your staff has any sort of database management or mailing list management experience, they should be able to pick up using the application fairly well.
- Vertical Response allows you to quickly/easily search for people on the list to update details of their entry.
- Vertical Response has a simple dashboard that allows you to see the response to your most recent e-mails or to jump to another of the mailing, reporting, or list management functions.
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
December 15, 2013
VR - Infrequent user integration with SFDC
Score 7 out of 10
Vetted Review
Verified User
- Vertical Response model of charging is better for our use case. We only send out emails once a year and are not interested in regular mailings.
- Integration with Salesforce.com make usage easier
- Easy to set up templates.
- It would be good if we could actually send attachments in the email that gets sent out, rather than rely on a link.
December 14, 2013
A Director of Marketing without having to hire one
Score 9 out of 10
Vetted Review
Verified User
- Creates professional looking email marketing campaigns
- Efficiently and accurately keeps track of contacts
- Generates usable reports and analytics
- More intuitive design features for newsletter templates
- Continue to improve online help resources
- Continue to provide more resources for social media
December 07, 2013
Underwhelming, but it works.
Score 1 out of 10
Vetted Review
Verified User
- Option of starting from scratch or modifying a pre-built template.
- works with Salesforce.
- Can send test emails.
- The interface is clunky, not very pretty or easy to use.
- Multiple frames/scroll bars is confusing.
December 07, 2013
Vertical Response as Email Marketing Solution
Score 9 out of 10
Vetted Review
Verified User
- Multiple methods for our users to send messages. We have users who use the Vertical Response software along with our in-house application (connecting to VR's API) to send messages to our guests
- Cost effective solution that allows us to combine our marketing efforts for our properties at a greatly reduced cost then their previous processes.
- Allowing us to pull response data into our data warehouse to analyze conversion rates on messages to track what does and doesn't work
- When sending multiple large messages (50k) through the API around the same time, the messages sometimes are delayed in getting sent out by 20-30 minutes as it's processing the data.
- More integrated solution for managing people who want to opt-out of only certain messages. Right now, the only option using the unsubscribe link embedded in the message is to remove them entirely. So if we want to manage user preferences so they only get what they want, we have to include 2 links for managing this.
December 05, 2013
Small Business Friendly, Lacking Tools for Growth
Score 6 out of 10
Vetted Review
Verified User
- VR has great templates that do not require HTML skills to use.
- Easy to upload and manage contacts.
- Provides a simple user interface that makes it easy to learn.
- They offer a great product for the price.
- To keep up with the competition, Vertical Response should add a marketing automation feature.
- Vertical Response should enhance its product to offer list segmentation.
- It's been a few years since I last used Vertical Response but I remember it was a little more clunky than some other email marketing platforms.
December 05, 2013
Vertical Response works for SMBs
Score 8 out of 10
Vetted Review
Verified User
- Easy of use.
- Cost.
- Customization.
- Greater A/B and multi-variate test sophistication.
- Robust tracking or integration with Google Analytics.
- Integration with 3rd party systems.
Score 7 out of 10
Vetted Review
Verified User
- Great professional templates.
- Easy navigation.
- Good delivery statistics.
- More technical than a Constant Contact.
December 04, 2013
Vertical Response; Great tool if it meets your requirements
Score 6 out of 10
Vetted Review
Verified User
- Small business email.
- Salesforce integration.
- Customer Support.
- Email deliverability.
- Email Reporting.
- Google Integration.
- Salesforce Integration.
- Completeness of vision.
December 04, 2013
Vertical Response Keeps Your Biz Climbing
Score 8 out of 10
Vetted Review
Verified User
- Vertical Response allows the user to segment lists in a variety of ways making it easy to reach exactly the right target within your email community.
- Vertical Response allows users of different levels the ability to create dynamic emails so even the novice can produce quality output.
- Vertical Response is a cost-effective way for companies to manage their email marketing budget.
- Navigating the support options is a little tricky but once you figure out how it's laid out, you're golden.
November 30, 2013
VR is a cost efficient tool, great for email marketing starters
Score 7 out of 10
Vetted Review
Verified User
- Analytics provide a way to track engagement.
- Social Sharing is very easy/ automatized.
- VR provides a pay as you go option for businesses with irregular/ low volume email marketing.
- The WYSIWYG editor is easy to use, but is somewhat limited as well.
- Templates are somewhat difficult to personalize/ customize.
- Sometimes the test message arrives in different fonts throughout the email even when the preview screen does not show it.