TrustRadius: an HG Insights company

Demandbase One

Score7.8 out of 10

398 Reviews and Ratings

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What is Demandbase One?

Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.

Categories & Use Cases

Media

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.
Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One
Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.
Demandbase One

1 / 6

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.

Key Features

Learn about the best (and worst!) features Demandbase One has to offer, as determined by TrustRadius' reviewers.
Based on 398 ratings of Demandbase One's features
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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.8

  • Automated workflow & orchestration

    Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

    Category average: 7.6

  • Standard visitor segmentation

    Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

    Category average: 8

Areas for Improvement

  • Personalization

    AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

    Category average: 7.2

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 7.5

  • Syndicated content

    Republished content on third-party sites.

    Category average: 7.2

Reviews

What users are saying about Demandbase One.
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Commit to Providing the Resources be Successful

Incentivized
Verified User
Director in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Our main goal is engaging and generating pipeline from priority account lists and/or capturing demand from accounts that are showing intent for our products and solutions. We primarily use the tool to deliver personalized ads to these accounts to efficiently manage advertising budget. We also use the tool for reporting on reach engagement and pipeline from those accounts.

Pros

  • Account Level Advertising
  • Website Deanonymization
  • Account Engagement Reporting

Cons

  • Salesforce Integration
  • Attribution Reporting
  • AI Generated Insights

Return on Investment

  • Prioritized Advertising Spend
  • Testing New Audiences and Ad Concepts
  • Scaled Personalization

Usability

Alternatives Considered

6sense, Propensity, RollWorks and LinkedIn Marketing Solutions

Other Software Used

Salesforce CRM Analytics, Google Ads, LinkedIn Marketing Solutions

Demandbase Review

Incentivized
Verified User
Contributor in Sales (10,001+ employees employees)

Use Cases and Deployment Scope

As an SDR, I use Demandbase One to find the best companies that might want to buy our software by looking at what companies are searching for us online. This helps us know who to talk to first and what to say to them. By understanding what these companies need, we can send them more targeted messages and connect with the right people. This way, we spend our time talking to companies that are more likely to become customers, which helps us sell more. Demandbase One makes sure we focus on the right businesses at the right time.

Pros

  • Identifying target accounts that align with our Ideal Customer Profile (ICP).
  • Monitoring intent data to understand the topics and solutions target accounts are actively researching.
  • Leveraging insights to personalize outreach emails, calls, and LinkedIn messages, referencing specific intent signals, content engagement, or company news.

Cons

  • Being able to hone in more on who at the company may be looking into our company.
  • Engagement minutes, actually being time spent looking at resources rather than an abstract number of value.

Return on Investment

  • Increased Opportunitites
  • Visability into Active Accounts
  • Improved SKU Alignment

Usability

Other Software Used

Clari, Outreach, LinkedIn Sales Navigator, Google Gemini, ChatGPT

Demandbase One Review

Incentivized
Verified User
Strategist in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

I specifically use Demandbase One to serve programmatic ads to a targeted audience. Our team uses the platform to create a custom audience so that we are able to reach highly targeted buyers.

Pros

  • platform visibility
  • ease of use
  • account targeting

Cons

  • IO creation
  • more targeting parameters

Return on Investment

  • effective campaign budgeting
  • all-in-one platform

Usability

Alternatives Considered

StackAdapt

Other Software Used

LinkedIn Marketing Solutions, StackAdapt, Meltwater

Demandbase saves me so much time

Incentivized
Lexie Mester
Senior SDR in Sales at Veracross (201-500 employees employees)

Use Cases and Deployment Scope

We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy. We use it for targeted outreach to schools that are engaging with materials on our website.

Pros

  • Highlighting accounts and prospects to reach out to
  • The probability and scoring of the likelihood an account will become an opportunity or future customer
  • Tracking engagements across a timeline

Cons

  • It would be great if Demandbase had a live chat feature for people on the website
  • Marking accounts as "engaged" when they've only opened one email. It might be better to mark an account as engaged when they've interacted with more than that.

Return on Investment

  • Demandbase has helped save us time with prioritizing engaged accounts
  • More effective campaigns
  • Increased opportunities

Usability

Alternatives Considered

Drift

Other Software Used

Drift, Outreach, Salesforce CRM Analytics

Great for ABM Needs faster loading.

Incentivized
Verified User
Analyst in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

It made it easy to see which companies were interested in us, and we could build highly focused retargeting lists based on their level of engagement. It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting. Their advertising features are also good and helped us reach the right folks. Additionally, it integrates seamlessly with tools we already use, such as Salesforce, Google Ads, and LinkedIn Ads. The support team is always available to help when needed.

Pros

  • Intent based accounts list.
  • Advertising
  • Person Level List.

Cons

  • Loading issues.
  • Better Person level Data.
  • More control on advertisements

Return on Investment

  • Understanding Potential buyers.
  • Retargeting Specific Accounts.
  • Advertising improvement.

Usability

Alternatives Considered

6sense

Other Software Used

Semrush, Moz Pro, Ahrefs

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