Demandbase Advertising Cloud; Efficiency at Scale for Marketing & Sales Teams
Rating: 10 out of 10
January 07, 2023
BH
Vetted Review
Verified User
4 years of experience
We utilize the Demandbase ABX Cloud to understand which accounts to target, distribute those accounts, and market and sell to them efficiently. This, in turn, leads to shorter sales cycles, reduced wasted ad spend, higher average contract values, and increased retention rates. We also utilize the platform to ensure that our message and audiences are cohesive across platforms. Finally, we are able to better understand our target audience and inform our sales teams about how they can best go after them with this platform.
- Enables our marketing and sales teams to develop data-driven account lists to target.
- Strengthens the relationship between the marketing and sales teams.
- Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
- Allows for a deeper understanding of our target accounts for better prospecting efforts.
- Increased ad spend efficiency with a reduction in wasted ad spend.
- Increased retention rates.
- Higher ACV with lower CAC.
- Terminus ABM Platform and 6sense