Demandbase

Demandbase

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Top Rated
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Score 8.2 out of 100
Top Rated
Demandbase

Overview

Recent Reviews

Best in class ABM platform

8 out of 10
March 21, 2022
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our …
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ABM Super Tool

8 out of 10
January 14, 2022
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that …
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Great features and value

10 out of 10
August 30, 2021

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing …

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Awards

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Pricing

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What is Demandbase?

Demandbase is all about Smarter GTM™ Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

Features Scorecard

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Product Details

What is Demandbase?

Demandbase is all about Smarter GTM™

Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Demandbase Features

  • Supported: Account-Based Advertising
  • Supported: Website Personalization
  • Supported: ABM Analytics
  • Supported: AI-Driven Account Identification
  • Supported: AI-Driven Sales Development
  • Supported: Conversion Optimization
  • Supported: AI-Driven Content Recommendations
  • Supported: Audience Segmentation
  • Supported: Real-Time Intent

Demandbase Integrations

  • Conversion optimization
  • CMS
  • CRM
  • Analytics platforms
  • Content marketing
  • Sales enablement
  • MAS

Demandbase Competitors

Demandbase Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Terminus ABM Platform are common alternatives for Demandbase.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Demandbase are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews

(1-25 of 42)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Insight on what prospects are engaging with
  • Scores the content that prospects are engaging with to gauge how much interest a prospect potentially has
  • Easy to navigate through the application.
  • I trust the insights that Demandbase provides.
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Personalization for the website via any segmentation
  • Easily create targeted advertisements and lists
  • Strong segmentation of prospects and identify prospects by journey stage
  • Definitely a learning curve, highly recommend doing their certification courses to get full use of the tool
Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Dashboards - Provide the first, best key insights into user interest.
  • Form fills - The second best area of key insights.
  • Site Analytics - My favorite for broad-based, targeted marketing.
  • Better training - It's always about usability and I think this could be vastly improved.
  • Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
  • The emailed reports should show actual data so I don't have to go to the application.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Upload various target company lists into the platform to dissect the data.
  • Set up specific advertising campaigns against multiple lists to support ABM's effort.
  • Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
  • Availability to target via paid social channels.
  • Integrate with Microsoft Dynamics and not only Salesforce.
  • Get actual people data on who has looked at the content.
Tony Purstell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Accounts in my terrirtoy and the number of sites they have visisted
  • Most engaged accounts
  • Then who in the accounts is enganging out sites and Intents
  • there is a ton of data, but it is had to understand it all
  • need a more simple, clean view
  • easier to make imputs or selection of what data I want to see.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • engagement data all in one view
  • reports to view top account activity weekly
  • view account movement dynamically through journey
  • integrations with 3rd party platforms for additional engagement to be tracked
Micah Platt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Recent marketing communication that was received.
  • Search history of customers.
  • Business landscape.
  • Executives with interest.
  • Notifications sometimes are not clear as to what made the customer engage.
  • Ease of searching recent contacts.
  • Better contact information for the engaged prospects.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • The targeting campaigns are very effective and create a high volume of impressions.
  • The company database is quite extensive and it's rare a company isn't in there.
  • Importing contacts can be a challenge when the names don't line up properly.
  • Adding companies to a subsequent list could be much easier.
Michelle Markelz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
  • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
  • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
  • Demandbase's account list upload can be a tedious process if the database you are syncing is not very clean. You may have to do a lot of manual account verification if the domain you have assigned a target account does not match the domain associated with that company in Demandbase's database.
  • Demandbase suggests that salespeople can use intent signals and web traffic trends to make targeted follow-up, but in reality, surging intent from a company with hundreds of thousands of people is not enough detail to know who to prospect from that account. It is a good directional indicator, but not very actionable for one-to-one outreach.
  • Like the domains associated with each account, the industry that Demandbase assigns to each account may not match up with the industry that your company has assigned to a prospect. If you want to target your ads by industry, this can be a challenge that must be overcome manually.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Love the graph views to see who is engaging and for how long
  • Love how you can filter by account owner to see which accounts have a higher propensity to buy
  • Sometimes lags in runtimes
  • You cannot copy the propsect's name for easy search on LinkedIn
  • It allows prospects to put blank data (name, company), which isn't helpful
December 04, 2019

Engagio is great!

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Tracking activity
  • Looking at engagement
  • Helps in reaching out quickly to prospects at the right time
  • It would be great if there was a way that my marketing team could link the exact content they saw
  • Give the user control over how frequently we are notified
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Clearly shows which accounts are actively engaging with us.
  • Allows us to see a snapshot of our web traffic and which companies are visiting our site.
  • Gives us a view into our open opportunities and which stage they're at in the process.
  • I would like to see more in-depth integrations with Marketo.
  • Lead scoring best practices to help with set up.
  • More training materials to help get teams trained on the features available.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • ABM (Account Based Marketing) is their strongest offering. Their ABM platform tools such as Ad Targeting is very simple to use with minimum training. It is so much easier to use than other ABM platform we reviewed in the past.
  • Analytics quality is one of the best we have used if not the best. We love the UI and it is not convoluted with so much data.
  • Account Selection which is also part of their ABM Platform is intuitive and very useful. It allows us to quickly choose our target customers with lookalike modeling or intent data. It also help us to rank our target accounts better.
  • One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
  • Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
  • I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.
Tesia Ray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
  • Allowing for ABM-focused analytics in Salesforce.
  • The details around the behavior of the prospects regarding the duration of visits, pages, etc.
  • Functionality of admin/user roles
  • Additional help reosurces
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Target specific industries to have the right content on our site
  • Get the information from specific companies and knowing their activity on the website
  • Help you create other ways that content can be tailored for specific companies and/or industries
  • Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
  • Give customers advice on what works and what doesn't from their experience working with other organizations