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Demographics Pro

Demographics Pro

Overview

What is Demographics Pro?

Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence…

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Recent Reviews

Love demographics pro

10 out of 10
January 08, 2024
Incentivized
I've used Demographics Pro a few times. Previously, I'd use it to vet influencers to make sure their audiences were located in the area we …
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Reviewer Pros & Cons

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Verified User
Employee in Social Media
Marketing & Advertising Company, 51-200 employees
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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.demographicspro.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $500 per month
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Product Details

What is Demographics Pro?

Demographics Pro Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(2)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
January 08, 2024

Love demographics pro

Verified User
Employee in Social Media
Marketing & Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I've used Demographics Pro a few times. Previously, I'd use it to vet influencers to make sure their audiences were located in the area we were targeting. I've also used it to get demo info on my clients own social channels. Being able to obtain info on their followers is incredibly useful.
Pros and Cons
  • location demos
  • income demos
  • brand affinity info
  • the price, it can be hard to justify the cost with some clients
Likelihood to Recommend
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
Return on Investment
  • Has made it possible for us to justify campaigns with clients.
Alternatives Considered
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
Other Software Used
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