Demographics Pro

Score10 out of 10

2 Reviews and Ratings

What is Demographics Pro?

Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than 10,000 consumer and media brands.

Categories & Use Cases

Audience Intelligence

Verified User

Employee in Social Media (51-200 employees employees)

Use Cases and Deployment Scope

I've used Demographics Pro a few times. Previously, I'd use it to vet influencers to make sure their audiences were located in the area we were targeting. I've also used it to get demo info on my clients own social channels. Being able to obtain info on their followers is incredibly useful.

Pros

location demos
income demos
brand affinity info

Cons

the price, it can be hard to justify the cost with some clients

Return on Investment

Has made it possible for us to justify campaigns with clients.

Alternatives Considered

Facebook Business Manager and Meta for Business

Other Software Used

Facebook Business Manager, Twitter Ads, Instagram for Business