DESelect

DESelect Segment is an add-on for Salesforce Marketing Cloud that, according to the vendor, empowers marketing teams to easily segment their data and execute targeted marketing campaigns without the need for SQL queries or technical expertise. This user-friendly tool is said to be suitable for companies of all sizes, ranging from small businesses to large enterprises. Marketing professionals, CRM analysts, campaign managers, digital marketers, marketing agencies, and businesses in the retail and e-commerce industries are among the intended users of DESelect Segment's segmentation capabilities.

Key Features

Drag-and-drop Data Joining: According to the vendor, users can easily join data extensions together using a simple drag-and-drop interface, creating comprehensive data sets.

Data Exclusion: Users can exclude specific records from selections, refining audience segments and ensuring the right data is included in campaigns, as stated by the vendor.

Data Extension Appending: The vendor claims that users can append multiple data extensions together to create larger data sets, combining data from different sources for more comprehensive audience segments.

Extensive Filtering Options: According to the vendor, users can apply a multitude of filters across data extensions and sources, supporting all field formats and allowing for complex filtering criteria.

Subqueries and Calculations: The vendor states that users can perform calculations and aggregate data using subqueries, calculating metrics such as customer purchases or total amount spent.

Sorting and Limiting Results: Users can, according to the vendor, sort selection results alphabetically or by date, and limit the number of results for more precise targeting.

Preview Results: The vendor claims that users can obtain rapid feedback on selections with a preview of selection results, validating selections before executing campaigns.

Immediate Use of Segments: Users can, as stated by the vendor, immediately use selections to populate target data extensions, ready for use in campaigns or customer journeys without additional steps.

Auto-mapping to Target Data Extension: The vendor states that DESelect Segment automates the mapping of data from selected data extensions to the target data extension, saving time and ensuring correct field formats.

Automatic Creation of Data Extensions: According to the vendor, DESelect Segment allows users to create new data extensions on the fly with the Auto-create Data Extension (AC/DE) feature, simplifying data management with the right field formats.