February 20, 2020
DialogTech Bridges Analytics and Relationships -- Great for digital marketing in a phone-driven industry
Score 10 out of 10
Our business was transforming from a phone-only to a digital marketing and phone experience. One important part of that transition was the ability to track online efforts that became offline phone calls, and route them to an agent that could help that lead develop with the proper experience. However, we also needed to be able to move very quickly when we would spin up a new campaign or effort to track a new number, and to be able to help our agents understand where these calls were generating from, and what the caller might be expecting even before the conversation begins. DialogTech helped us address all of those problems.
Read Jacob Beckstead, MBA PCM's full review
For those who still do a lot of business by phone, but need analytics to combine offline phone conversions with online digital marketing stratifies, this is a good product. For those who are very e-commerce and digital, perhaps this isn't the best product.