Overview
What is Dianomi?
Dianomi is a native advertising platform offered by Dianomi PLC. According to the vendor, it is designed to seamlessly deliver targeted content ads to a global audience through the desktop and mobile websites, mobile and tablet applications of premium publishers. The platform aims to help advertisers...
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Product Details
- About
- Tech Details
What is Dianomi?
Dianomi is a native advertising platform offered by Dianomi PLC. According to the vendor, it is designed to seamlessly deliver targeted content ads to a global audience through the desktop and mobile websites, mobile and tablet applications of premium publishers. The platform aims to help advertisers reach their target audience alongside relevant editorial content, while also assisting publishers in maximizing their revenue through direct sold performance ad campaigns.
Key Features
Native Advertising Platform: According to the vendor, Dianomi's native advertising platform integrates advertising messages alongside relevant editorial content on premium publications' websites. The platform aims to enhance the user experience by delivering ads in a non-disruptive manner, potentially increasing engagement and click-through rates.
Contextual Ad Placement: Dianomi's contextual ad platform uses advanced algorithms to place advertisements on web pages based on the native content and previous ad performance, as the vendor claims. By optimizing ad targeting to specific pages of content, the platform aims to ensure contextually relevant ad placements, potentially maximizing audience engagement and campaign effectiveness.
Performance Ad Campaigns: According to the vendor, Dianomi helps premium publishers maximize their revenue through direct sold performance ad campaigns. The platform offers various ad formats, including video, in-article, in-feed, center page, below article, and right rail, aiming to cater to different publisher needs.
Interest-Based Audiences: Dianomi's interest-based audiences feature, as claimed by the vendor, allows advertisers to target specific audience segments that are likely to be interested in their products or services. By focusing on interest-based audiences, advertisers can potentially optimize their ad spend and increase campaign conversions.
Data Insights: According to the vendor, Dianomi's data insights provide advertisers with valuable information to target audiences with relevant content. The platform offers an Engagement Index to benchmark ad performance, an Influence Index to analyze share of voice and ad performance over time, and Audience Insights to provide in-depth information about readers engaging with ads.
Dianomi Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
