Digimind Social

Digimind Social is a great and unique platform for constant monitoring of social networks.

Its interface is user-friendly and straightforward, it has features that help us collect information of our interest.

We can monitor trends in real time.

It facilitates interaction with the audience and allows us to measure the impact of our management in the different social networks we manage in the organization.

It has exciting functions but its lack of intuitiveness makes it a little late to learn the tool.

They should provide more information and training material for new users.

It has allowed us to have agile feedback, make definitive decisions to constantly improve and always be one step ahead of our competitors.

It has become an essential tool for us; we managed to manage the networks in our organization and collect information correctly, with an incredible quality-price ratio.

Digimind Social combines classic social listening techniques (e.g., social media platforms) and gives insights on search.

Digimind Social provides a high level of customization/flexibility and is very responsive.

Digimind Social is very user friendly.

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As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).

Qualité des mentions affichées avec peu de bruit et très peu de perte [Good mentions with low noise and very little loss]

Les nombreuses sources différentes disponibles [Many different sources available]

Les fonctionnalités additionnelles très intéressantes [Very useful additional capabilities]

Pas de besoin additionnel spécifique actuellement [No specific additional requirements at the moment]

Optimisation du temps consacré à la veille. [Time savings through not having to monitor for mentions.]

Rapidité de réaction qui permet d'économiser du temps [Speedy response saves time]

Digimind Social is extremely intuitive and easy to use, and requires little time and training to get up and running. The dashboard is very well designed – all the data insights you need are in one place, you don’t need to wade through many pages to find the information you need.

Top Reputation is a great feature in that it gives you a view into what people are searching for but don’t yet have answers to; this is something you don’t find in other social media monitoring tools but can deliver a lot of value to communications users when compared with the results from social channels. For instance, Top Reputation can help you identify any issues that online audiences are having before they reach social channels, and also help you shape campaigns to match emerging tastes of consumers.

At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.

As a PR and social media firm representing clients in the very fast-paced tech industry, it’s important that we have a real-time, comprehensive view into what online audiences are saying about our clients so we can quickly share results with them, as well as any areas of concern. Digimind Social does this for us better than other tools we have used. The one-click reporting capabilities substantially streamlines our reporting processes.

Digimind also offers the ability to customize your dashboard. This is helpful because just as our clients vary, so do their needs for analytics. Digimind allows us to see exactly what we need for each of our clients at a glance.

Very easy navigation.

Very good insights for brand positioning projects.

Reliable classification (positive-neutral-negative).

Like any other tool the sentiment analysis can always be improved.

Digimind is a great tool to collect additional insights for brand projects (positioning, value prop etc).

In some situations Digimind can replace qualitative or quantitative research.