TrustRadius: an HG Insights company

Digioh

Score8.2 out of 10

4 Reviews and Ratings

Top Performing Features

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 8.1

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 8

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.3

Areas for Improvement

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 8.8

  • Spelling and Grammar Check

    This feature checks emails for spelling and grammatical mistakes before they are sent out.

    Category average: 8.8

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 8

A Usability Speed to go Live

Use Cases and Deployment Scope

Digioh is an extremely versatile platform that we use to serve our paywall, target different user cohorts with unique offers and execute surveys. The user interface is user-friendly, allowing for lightning fast turnaround time to make the boxes live on our site.

We've had success using the boxes for lead generation, white paper downloads, app downloads and subscription offers.

Pros

  • Simple to use, but robust interface
  • Flexibility to target narrow user groups
  • Reporting metrics

Cons

  • Our biggest negative with Digioh is simply the library of images - there's not a clear way to organize images, resulting in a lot of scrolling to find what you're looking for.

Return on Investment

  • The leads generated through Digioh boxes have allowed us to convert a higher percentage of these users to our paid subscription.

Usability

Other Software Used

Zoho Social, Recurly, Unbounce