Pulse by Directive Consulting

Pulse by Directive Consulting is a marketing data analysis tool aimed at providing valuable insights and analysis of marketing data. According to the vendor, this solution is suitable for businesses of various sizes, including small to large-sized companies. It is commonly used by marketing professionals, business owners, digital marketing agencies, e-commerce companies, and technology companies.

Key Features

Pulse: Marketing Data: According to the vendor, this feature allows users to gain a competitive edge by analyzing data points such as Domain Rating, Keywords, Traffic, Traffic Value, Ad Spend, Paid Keywords, and Paid Clicks.

Overall Research: The vendor claims that this feature enables users to analyze data points on any company in almost every vertical, including Domain Rating, Keywords, Traffic, Traffic Value, Ad Spend, Paid Keywords, and Paid Clicks. This can provide a comprehensive understanding of competitors.

PPC Research: According to the vendor, this feature empowers users with detailed PPC data for every competitor in their industry, including information on Ad Spend, Paid Keywords, and Paid Clicks.

SEO Research: The vendor states that this feature allows users to benchmark their organic success and determine their position in the industry by analyzing data points such as Domain Rating, Keywords, Traffic, Traffic Value, Backlinks, and Referring Domains.

Custom Research: According to the vendor, this feature enables users to create their own custom data set by adding up to ten companies. This allows for tracking and benchmarking their performance against competitors. The data set can be updated monthly for ongoing competitor insights and benchmarking.