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DirectLync

Score9.8 out of 10

2 Reviews and Ratings

What is DirectLync?

DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.
Key features include:
  • Contact Management
    • Contact activity tracking - sales correspondence, email activity
    • List segmentation
    • Custom contact types/categorizations
  • Email Marketing
    • Easy-to-use editor
    • Email campaigns
    • A/B testing
  • Social Media Management of LinkedIn, Twitter, and Facebook business pages
    • Post scheduling
    • Cross-channel reporting
    • Monitoring
    • Real-time feeds
  • Website CMS
    • Custom built website by the agency (required for CMS module)
    • Event management
    • Forms
    • Blogs
    • Announcements
    • Content Editing
  • Reporting
    • Cross-channel reports
    • Marketing snapshot


Media

Home Dashboard
Email Editor
List Segmentation
Social media channel report
Scheduled post
Marketing Calendar
Marketing snapshot report
Cross-channel reach report
Contact record

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Top Performing Features

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 5.7

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 4.5

Areas for Improvement

Expert Website Design

Pros

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.

Cons

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.

Return on Investment

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.