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D&B Hoovers

D&B Hoovers

Overview

What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

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Recent Reviews

Very insightful tool!

10 out of 10
July 27, 2023
Honestly, I am quite happy with my current services with D&B Hoovers. There are some challenges, but more on my end. The company is so …
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Very happy!

9 out of 10
June 06, 2023
The biggest challenge is staying on top the ever expanding industry we work in, and being sure we are aware of any and all new businesses, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (71)
    8.9
    89%
  • Advanced search (68)
    8.4
    84%
  • Industry information (70)
    8.2
    82%
  • List quality (69)
    7.7
    77%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8
Avg 7.6
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Product Details

What is D&B Hoovers?

D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help users

· Discover the opportune market

· Prioritize the best prospects

· Close more deals, faster


The D-U-N-S Number Difference

· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ

· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location

· 175+ targeting filters


Reaching the ideal buyer

· Ideal Customer Profile and Total Addressable Market visualizations

· 1st-party data integration

· Bombora, Visitor Intelligence, and D&B Custom Intent data


Sparking conversations that resonate

· Company news, org charts, tech infrastructure, and financial insights

· Real-time opportunity triggers

· Analyst research, competitive comparisons, industry forecasts


Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Hoovers Videos

The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

Frequently Asked Questions

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence, ZoomInfo Sales, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(131)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Limitation on downloads - data exports or aligned to Credits
  • Search Engine
  • Web UI
  • Data structure
  • Data quality
Checking legal hierarchy on one spot.
Prospecting (6)
40%
4.0
Advanced search
80%
8.0
Identification of new leads
N/A
N/A
List quality
80%
8.0
List upload/download
N/A
N/A
Ideal customer targeting
N/A
N/A
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
76.66666666666667%
7.7
Contact information
80%
8.0
Company information
80%
8.0
Industry information
70%
7.0
Data Augmentation & Lead Qualification (9)
N/A
N/A
Lead qualification process
N/A
N/A
Smart lists and recommendations
N/A
N/A
Salesforce integration
N/A
N/A
Company/business profiles
N/A
N/A
Alerts and reminders
N/A
N/A
Data hygiene
N/A
N/A
Automatic data refresh
N/A
N/A
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (1)
N/A
N/A
Append emails to records
N/A
N/A
  • Huge impact on Data Quality in Overall - bringing best possible shape
VAT ID are essential for out business - thanks to this you can control best data quality and avoid unnecessary Account duplications. I wish D&B Hoovers could collect more VAT ID's - or having VAT ID's on even more accounts.
I believe it is OK - but contact is not essential for us.
70
Sales Operations
2
  • End User Verification
  • Legal Hierachy
  • DUNS Logic
  • Legal Hierarchy
  • Proper Segmentation
  • Correct Industry allocation
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our sales team primarily uses D&B Hoovers to research prospective customers and new customers. It helps us verify important details about the strength of a new customer and their financial rating. As we research prospective customers by industry, it helps to identify potential contacts to begin our sales contact strategy.
  • Corporate information.
  • Contacts
  • Ability to search by industry, location, and company size.
  • Sometimes email addresses are not always available for contacts.
  • Company sales data can sometimes be outdated.
  • Company contacts can sometimes be outdated and no longer employed at the company.
D&B Hoovers provides a great database for searching company information and better understanding a new customer's ability to pay and sales potential. We have identified several customers as poor financial risks who have been challenging to initially work with. This has enabled us to maintain prepayment terms, rather than extend open terms and risk not being paid.
Prospecting (6)
80%
8.0
Advanced search
80%
8.0
Identification of new leads
80%
8.0
List quality
80%
8.0
List upload/download
80%
8.0
Ideal customer targeting
80%
8.0
Load time/data access
80%
8.0
Sales Intelligence Data Standards (3)
80%
8.0
Contact information
80%
8.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (8)
40%
4.0
Lead qualification process
N/A
N/A
Smart lists and recommendations
80%
8.0
Company/business profiles
80%
8.0
Alerts and reminders
N/A
N/A
Data hygiene
80%
8.0
Automatic data refresh
80%
8.0
Tags
N/A
N/A
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (1)
N/A
N/A
Append emails to records
N/A
N/A
  • Easy to research company information.
  • Easy to create dynamic search lists with advanced criteria.
When researching accounts, we are primarily reviewing the company's financial risk, annual sales, facility size as well as associated companies. We do review contacts to see who is listed and at what positions. We find it especially helpful when the owner's email addresses and contact information is included, as that provides some assurance of higher-level people to contact when warranted. If the company is also associated with other companies, it gives us a sense of its size and global presence.
D&B Hoovers offers most of the contact information we need, however, there have been cases where email addressees are not available. We try to initially contact people via email, so that can sometimes limit our initial contact strategy. We do appreciate it when there are multiple contacts at a company, as it gives us a broader range of people to more appropriately target.
2
Sales and executive customer review.
1
General background in working with computer programs and utilizing search criteria to find data. D&B Hoovers is easy to understand though.
  • Customer research.
  • Finding contacts.
  • Developing search lists.
  • Reviewing customer information for financial risk rating.
  • Finding associated companies that are part of a larger organization.
  • Building more advanced search lists to identify prospective customers.
D&B Hoovers has been a useful tool for our customer research. It is available at a reasonable price for the information we are able to easily access.
No
  • Price
  • Product Features
  • Product Usability
The price had to fall within a reasonable budget for researching customer information. We wanted the ability to search for prospective customers by industry, location, and company size.
We would use the same criteria.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Process Research & Optimization utilizes D&B Hoovers to research Client/Prospect information to update or "add to" our Salesforce CRM system for Sales/Marketing efforts.

In one place, D&B Hoovers provides current company information such as:
  • General Business description and history
  • Products & Operations associated with the company
  • Corporate Family (Subsidiaries; Major Business Units, etc.)
  • Corporate Overview
  • Company Identifiers (Hoovers, SIC, D-U-N-S Number, Federal EIN, etc.)
  • Corporate Highlights (Credit Risk Score, State of Incorporation, year founded, etc.)
  • SWOT Analysis (for success/growth, etc.)
  • Competitors
  • Closest Peers
  • Financials (Annual Reports, SEC Filings, etc.)
  • Excellent coverage of company history. Especially pertinent to those that have been merged or acquired.
  • Great coverage of corporate families, subsidiaries, and larger Business Units
  • More frequent updates of company data
  • A better method for user input to proactively request company updates or submit corrected info
D&B is best suited for creating a company prospect database for Sales/Marketing. Data Report generation by a wide variety of criteria (example: Size, Public/Private, Location, Industry, SIC Code, etc.) is very easy, as D&B Hoovers is very flexible and intuitive to work with. D&B Hoovers is not a good resource for creating a contact database within those prospect companies as the information is generally limited to C-suite executives and is only current as to the date created or last updated.
Prospecting (6)
83.33333333333334%
8.3
Advanced search
90%
9.0
Identification of new leads
70%
7.0
List quality
70%
7.0
List upload/download
100%
10.0
Ideal customer targeting
80%
8.0
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
70%
7.0
Contact information
30%
3.0
Company information
90%
9.0
Industry information
90%
9.0
Data Augmentation & Lead Qualification (9)
47.77777777777778%
4.8
Lead qualification process
N/A
N/A
Smart lists and recommendations
N/A
N/A
Salesforce integration
N/A
N/A
Company/business profiles
90%
9.0
Alerts and reminders
90%
9.0
Data hygiene
70%
7.0
Automatic data refresh
90%
9.0
Tags
90%
9.0
Filters and segmentation
N/A
N/A
Sales Intelligence Email Features (1)
N/A
N/A
Append emails to records
N/A
N/A
  • Our Salesforce database was created more than ten years ago and today contains more than 4,000 Client/Prospect Companies for our management consulting company.
  • D&B Hoovers Company Change/Executive CRM emails are used daily to keep our PRO's CRM database of nearly 20,000 contacts as current as reasonably possible for active targeting by our Business Development Associates (BDA).
  • Accurate and Current CRM information, supported by D&B Hoovers Company Change/Executive Contact Moves Report email bulletins, is invaluable in phone prospecting to schedule web-based Process Research & Optimization (PRO) . Introduction Meetings as the first steps in the Project "Sales" Cycle. With D&B Hoovers Alerts, we ensure our BDAs have a leg up on their competition.
Essentially, yes. D&B Hoovers does offer the company data PRO needs to resonate with our next target customer. Essential fields, filters, etc., have been mentioned in earlier slides.
PRO's Business Development Team has not depended on D&B Hoovers for Contact-level Detail information (Direct Dial and Mobile Phone numbers, physical address, email address) because it has been found to be out of date in past efforts.

Today we utilize ZoomInfo and Lusha as our primary tools for gathering that infomation.
We have not surveyed the industry for D&B Hoover's replacements as it meets our needs well in the research processes we've implemented.
3
(1) Business Development Associate, (1) Business Development Specialist, (1) Sales & Marketing Research
2
  • Account Research for Updating CRM
  • Account Research for Specific Campaign Planning
  • Account Research after notice of Merger/Acquisition
  • Using SWOT information in Account Strategy Planning
  • Utilizing Competitor/Closest Industry Peer information for Prospect Targeting
  • Not sure
It continues to provide value in the capacity it is used.
No
  • Product Features
  • Product Usability
  • Prior Experience with the Product
I don't know that a service exists that meets the data requirements we've found using D&B Hoovers in concert with ZoomInfo and Lusha.
  • Implemented in-house
No
  • No known issues
It works!
  • no training
Very intuitive
I've used support only once or twice in nearly eight years.
No need.
Because it's easy to use
Yes
We're a small company with few users, so scalability has not been an issue.
Always available on desktop or mobile.
Meets our needs
  • We have not integrated it with other products
  • Not at this time
  • File import/export
File exports are simple
N/A
Not sure
No knowledge
No
Yes
From Legacy Hoovers to D&B Hoovers
February 22, 2022

A must-have!!

Carlos Plazas ☁️ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
D&B is one of our best tools to identify, enrich, enhance our account data, duns numbers and all the related fields. I use it daily and it is great to improve the quality of our data. Account hierarchy, Duns, Immediate parent duns, domestic ultimate DUNS and Global Ultimate DUNS numbers are very important fields to be populated.
  • Identify DUNS numbers
  • Match a list
  • Enrich accounts/contacts in mass
  • identify possible account/contact duplication
  • better matching with government accounts
  • better matching with international accounts
  • standardization of countries by country codes
  • standardization of states by state codes
It has been of great help to identify/populate missing account data, identify possible duplicates, mass update missing fields.
Prospecting (6)
83.33333333333334%
8.3
Advanced search
100%
10.0
Identification of new leads
50%
5.0
List quality
100%
10.0
List upload/download
100%
10.0
Ideal customer targeting
100%
10.0
Load time/data access
50%
5.0
Sales Intelligence Data Standards (3)
100%
10.0
Contact information
100%
10.0
Company information
100%
10.0
Industry information
100%
10.0
Data Augmentation & Lead Qualification (9)
93.33333333333334%
9.3
Lead qualification process
90%
9.0
Smart lists and recommendations
80%
8.0
Salesforce integration
90%
9.0
Company/business profiles
100%
10.0
Alerts and reminders
90%
9.0
Data hygiene
100%
10.0
Automatic data refresh
100%
10.0
Tags
90%
9.0
Filters and segmentation
100%
10.0
Sales Intelligence Email Features (1)
100%
10.0
Append emails to records
100%
10.0
  • overall better data quality
Account Website, account profile "description", industry, phone, fax, street address, city, state, Zip, Country.
Last Name, First Name, Company Name, Company Website, Email, contact street address, city, state, zip, country, phone, cellphone, fax
It's great to be able to utilize D&B Hoovers to research Duns numbers, parent Duns, Global Ultimate Duns and all the related account fields.
15
Business Intelligence, data management, data governance,
2
Admin skills to be able to add/remove users, reset passwords, provide usage reports.
  • Identify DUNS numbers and filling gaps of missing data
  • Match lists from a Accounts/Contacts
  • Identify account hierarchy
  • Updating account information from D&B Hoovers matches
  • Identifying potential duplicate accounts
  • Updating account websites, addresses
  • D&B Optimizer
  • D&B Hoovers Searching and Building Lists
D&B Optimizer and D&B Hoovers is critical for our CRM data management team.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
I'd include more team members to make a decision.
  • Implemented in-house
  • budget approval
  • making a case for usage
I was not part of the implementation as that stayed with Dev team.
Excellent customer support provided in a timely manner.
When I started my role, we already have D&B Hoovers, I believe premium support as it is critical for our success.
No
We had to send a list to them to research some international accounts to see if we could get DUNS numbers and any additional account information.
It is imperative to maintain our data as our biggest asset, for that D&B Hoovers does a great job.
  • uploading lists to match
  • Searching or building a list
  • researching accounts
  • Integration Manager
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