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D&B Hoovers

D&B Hoovers


What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

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Recent Reviews

Very happy!

9 out of 10
June 06, 2023
The biggest challenge is staying on top the ever expanding industry we work in, and being sure we are aware of any and all new businesses, …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (71)
  • Advanced search (68)
  • Industry information (70)
  • List quality (69)

Reviewer Pros & Cons

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What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Hunter?

Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

What is Prospect (

Prospect ( is a sales tool used to find contact data for any prospect and import it directly into Salesforce in one click. Spend less time finding emails and phone numbers and more time selling.

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Features related to generating leads and finding new contacts.

Avg 7.5

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.3

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.6
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Product Details

What is D&B Hoovers?

D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help users

· Discover the opportune market

· Prioritize the best prospects

· Close more deals, faster

The D-U-N-S Number Difference

· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ

· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location

· 175+ targeting filters

Reaching the ideal buyer

· Ideal Customer Profile and Total Addressable Market visualizations

· 1st-party data integration

· Bombora, Visitor Intelligence, and D&B Custom Intent data

Sparking conversations that resonate

· Company news, org charts, tech infrastructure, and financial insights

· Real-time opportunity triggers

· Analyst research, competitive comparisons, industry forecasts

Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Hoovers Videos

The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

Frequently Asked Questions

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence Cloud, ZoomInfo SalesOS, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 77)
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Score 8 out of 10
Vetted Review
Verified User
  • Main Business Phone and address
  • Business Classification
  • Overall majority of businesses captured
  • Contact Data - DL and Emails
  • Estimated Dated points - Sales Rev, number of employees, square footage
  • Contacts at company and at location Identification
Score 10 out of 10
Vetted Review
Verified User
  • Communications and building relationships with their stakeholders
  • Providing great data and insights
  • Good use of the NAICS codes
  • Estimated revenue per company can be quite inaccurate
  • Removing companies that no longer exist or went bankrupt
  • Adding a confidence level for accuracy of data
Kristin Lelewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Provides SIC codes of Businesses
  • Provides email addresses for contacts
  • provides the website for a business
  • More contacts for titles such as Warehouse Manager, Plant Manager, Maintenance Manager, Manufacturing Manager, Production manager
  • more accuracy of email addresses for these contacts
June 06, 2023

Very happy!

Score 9 out of 10
Vetted Review
Verified User
  • Trains new customers very well
  • Very user friendly
  • In-depth contact information
  • The codes/numbers can become a bit confusing when your tying to narrow down a search
  • Expand contacts, businesses, etc. in the Veterinary industry.
  • The training went well, but I feel more time/training would be very useful.
Score 3 out of 10
Vetted Review
Verified User
  • Finding Companies in System
  • Corporate Phone Number
  • Corporate Location
  • In my experience, revenue is wrong most of the time
  • In my experience, contacts and contact information is outdate or incorrect most of the time
  • In my opinion, NAICS code is wrong about half the time
  • Business description is usually limited to only generic NAICS code description
  • UCC Search is incomplete most of the time
Score 10 out of 10
Vetted Review
Verified User
  • It provides a real time alerts.
  • We can easily create our smart lists.
  • Best for creating lead generation, gathering detailed information of companies and newsletter creation for market.
  • Best for getting alerts if any changes in leadership for target companies and about their recent acquisition news.
  • I can say one thing is that it doesn't provide the complete information of the company when your paid access is completed. You have to completely depending on the paid version to get the full access of the document .
  • Although as such nothing dislike from my side as I am using from the long time approximately 5 years+ and it is easy to use.
Score 9 out of 10
Vetted Review
Verified User
  • Provide addresses and contact details to companies.
  • Have up to date contacts
  • Connect different branches of companies for ease of understanding
  • Sometimes it is hard to find contacts in companies
  • It would be great if you could search multiple names in the name search tool for companies.
  • Some names and job titles are significantly out of date
Score 10 out of 10
Vetted Review
Verified User
  • Provides company websites
  • Provides company tradestyles
  • Provides company family trees
  • Hoovers could use a dark mode for appearance
  • Hoovers could be little more accurate in its results
  • Hoovers sometimes has latency issues
Tiffeny Standifer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The Database of prospects are very large
  • Customer service
  • Website is user-friendly and easy to navigate
  • Bombora Intent Data should have a option for Trade Credit Insurance
  • Update Emails for prospect so they are more accurate
  • have a feature that automatically gives you credit for undeliverable emails.
January 07, 2023

Sales prospect

Score 8 out of 10
Vetted Review
Verified User
  • developing lists of prospects
  • identifying companies in a geographical area
  • finding decision makers contact information
  • the bombora product is effectively useless for us.
  • should be able to save filtered settings in a search so that each time the user does not have to go through and individually select things like industries every time they want to navigate a new search
  • email accuracy is only about 70%
Score 7 out of 10
Vetted Review
Verified User
  • User friendly reporting
  • Easy to manage alerts
  • Able to build reports easily and share via excel
  • Contact management
  • A lot of the private company information is massively outdated
  • More precise information about the details/financials of private companies
  • More options for creating detailed reports
December 28, 2022

Magic tool

Score 8 out of 10
Vetted Review
Verified User
  • Ability in finding correct information.
  • One stop shop for company data.
  • Ability to filter
  • Sometimes the company data is outdated such as address.
  • Historical company information - previous name.
  • Adding social media contact information.
December 21, 2022

Great job!

Kelvin Siah | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • family tree
  • legal entity name
  • DUNS no.
  • reporting capability
  • view can be enhanced
  • password reset could be improved - sometime when using the forget password, the user does not receive an email
Score 10 out of 10
Vetted Review
Verified User
  • Easy to pick which company or sub-unit you are looking for.
  • Platform is fairly intuitive and user friendly.
  • Billing is straightforward.
  • It would be nice to have advanced notification of subscription price increases.
  • I would prefer to be billed via email and pay online vs. auto-billing.
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