D&B Optimizer

D&B Optimizer

About TrustRadius Scoring
Score 7.4 out of 100
D&B Optimizer


What is D&B Optimizer?

D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.
Read more

Recent Reviews

Read all reviews
Return to navigation


View all pricing

What is D&B Optimizer?

D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

4 people want pricing too

Alternatives Pricing

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

What is Lusha Extension?

Lusha, headquartered in New York, supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.

Return to navigation

Product Demos

D&B Optimizer for Salesforce
Return to navigation

Product Details

What is D&B Optimizer?

Provides B2B sales and marketing teams with what the vendor describes as accurate, complete, and actionable data. Clean and enrich company and contact data and integrate it into an organization's CRM and MAP systems. D&B Optimizer, from Dun & Bradstreet, aims to serve as the foundational building block for aligning teams and delivering valuable business intelligence on 420+ million business records and corporate hierarchies.

  • Increase productivity of sales teams by eliminating manual efforts and automating data entry.

  • Identify cross-sell and upsell opportunities with visibility into complete corporate linkages and family trees.

  • Accelerate time-to-engage by prioritizing accounts based on 100 fields of advanced account information.

  • Establish data governance processes including real-time enrichment to ensure data completeness and high accuracy levels for account data.

Powered by the Dun & Bradstreet Data Cloud business data and analytical insights, the data is curated from 10’s of thousands of sources and continually monitored for changes, to provide users with the quality B2B data needed to accelerate growth, manage risk, reduce cost, and transform business.

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

D&B Optimizer Video

Salesforce estimates 91% of CRM data is incomplete, and 70% decays annually. Don’t be a statistic. With D&B Optimizer for Salesforce, continuously clean, match, and enrich data within your Salesforce environment and empower your sales and marketing teams with more accurate, actionable data.

D&B Optimizer Downloadables

D&B Optimizer Integrations

D&B Optimizer Competitors

D&B Optimizer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings



(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
We use NetProspex's cleanse and enrich tool. We upload our marketing database, and the NetProspex tool compares our records to their own. They then help us fill in incomplete data that we have. It also flags items that could be potential problems for us, such as undeliverable email addresses. This helps increase the quality of information given to our sales team when they are nurtured enough to become marketing qualified leads.
  • Data completion
  • Data analysis
  • Accuracy
  • Sometimes missing records
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
January 27, 2016

Happy with NetProspex

Susan Zaney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use NetProspex for the sales and marketing team. It is integrated with our marketing automation system and it updates/completes the incoming lead record. We also use it to find people within a specific persona. We are currently rolling out an integration with our CRM to accommodate more account-based marketing.
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
  • Proper set-up is critical.
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads.
Return to navigation