TrustRadius: an HG Insights company

D&B Optimizer

Score10 out of 10

9 Reviews and Ratings

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What is D&B Optimizer?

D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.

Categories & Use Cases

Media

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.
Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.
Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.
Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.
Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.
Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

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Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.

Key Features

Learn about the best (and worst!) features D&B Optimizer has to offer, as determined by TrustRadius' reviewers.
Based on 9 ratings of D&B Optimizer's features
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Top Performing Features

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.4

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 7.3

  • Filters and segmentation

    Allows users to filter contacts and segment leads to explore data and create lists.

    Category average: 8.1

Areas for Improvement

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.8

  • Company/business profiles

    Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

    Category average: 8.1

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.4

Reviews

What users are saying about D&B Optimizer.
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Happy with NetProspex

Incentivized
Susan ZaneyView profile
Vice President of Marketing in Marketing at KnowledgeVision (11-50 employees employees)

Pros

  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.

Cons

  • Proper set-up is critical.

Return on Investment

  • We save time and money having sales people trying to complete and update records.

Maintaining a healthy database with NetProspex

Incentivized
Verified User
Employee in Marketing (11-50 employees employees)

Pros

  • Data completion
  • Data analysis
  • Accuracy

Cons

  • Sometimes missing records

Return on Investment

  • More complete data
  • Healthy database
  • More informed business calls

Other Software Used

HubSpot, Salesforce.com, InsightSquared, Yesware, Conversica, Hootsuite Pro, SalesLoft

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