D&B Optimizer Reviews

5 Ratings
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Score 6.5 out of 100

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Reviews (1-2 of 2)

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Susan Zaney | TrustRadius Reviewer
January 27, 2016

Happy with NetProspex

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use NetProspex for the sales and marketing team. It is integrated with our marketing automation system and it updates/completes the incoming lead record. We also use it to find people within a specific persona. We are currently rolling out an integration with our CRM to accommodate more account-based marketing.
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
  • Proper set-up is critical.
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads.
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Anonymous | TrustRadius Reviewer
August 02, 2016

Maintaining a healthy database with NetProspex

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use NetProspex's cleanse and enrich tool. We upload our marketing database, and the NetProspex tool compares our records to their own. They then help us fill in incomplete data that we have. It also flags items that could be potential problems for us, such as undeliverable email addresses. This helps increase the quality of information given to our sales team when they are nurtured enough to become marketing qualified leads.
  • Data completion
  • Data analysis
  • Accuracy
  • Sometimes missing records
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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D&B Optimizer Scorecard Summary

Feature Scorecard Summary

Advanced search (2)
3.5
Identification of new leads (2)
5.1
List quality (2)
5.1
List upload/download (2)
8.0
Ideal customer targeting (2)
4.4
Load time/data access (2)
8.0
Contact information (2)
6.9
Company information (2)
6.2
Industry information (2)
7.1
Lead qualification process (1)
6
Smart lists and recommendations (2)
6.0
Salesforce integration (2)
9.0
Company/business profiles (2)
4.3
Data hygiene (2)
8.8
Automatic data refresh (2)
6.2
Filters and segmentation (1)
8.2
Append emails to records (1)
7.3

About D&B Optimizer

D&B Optimizer (formerly NetProspex) is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.
Categories:  Sales Intelligence

D&B Optimizer Technical Details

Operating Systems: Unspecified
Mobile Application:No