D&B Optimizer

D&B Optimizer Reviews

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Ratings and Reviews
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January 27, 2016

Happy with NetProspex

Susan Zaney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use NetProspex for the sales and marketing team. It is integrated with our marketing automation system and it updates/completes the incoming lead record. We also use it to find people within a specific persona. We are currently rolling out an integration with our CRM to accommodate more account-based marketing.
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
  • Proper set-up is critical.
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use NetProspex's cleanse and enrich tool. We upload our marketing database, and the NetProspex tool compares our records to their own. They then help us fill in incomplete data that we have. It also flags items that could be potential problems for us, such as undeliverable email addresses. This helps increase the quality of information given to our sales team when they are nurtured enough to become marketing qualified leads.
  • Data completion
  • Data analysis
  • Accuracy
  • Sometimes missing records
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.

D&B Optimizer Scorecard Summary

Feature Scorecard Summary

Prospecting (6)
57%
5.7
Advanced search (2)
35%
3.5
Identification of new leads (2)
51%
5.1
List quality (2)
51%
5.1
List upload/download (2)
80%
8.0
Ideal customer targeting (2)
44%
4.4
Load time/data access (2)
80%
8.0
Sales Intelligence Data Standards (3)
68%
6.8
Contact information (2)
69%
6.9
Company information (2)
62%
6.2
Industry information (2)
71%
7.1
Data Augmentation & Lead Qualification (7)
69%
6.9
Lead qualification process (1)
60%
6.0
Smart lists and recommendations (2)
60%
6.0
Salesforce integration (2)
90%
9.0
Company/business profiles (2)
43%
4.3
Data hygiene (2)
88%
8.8
Automatic data refresh (2)
62%
6.2
Filters and segmentation (1)
82%
8.2
Sales Intelligence Email Features (1)
73%
7.3
Append emails to records (1)
73%
7.3

What is D&B Optimizer?

Provides B2B sales and marketing teams with what the vendor describes as accurate, complete, and actionable data. Clean and enrich company and contact data and integrate it into an organization's CRM and MAP systems. D&B Optimizer, from Dun & Bradstreet, aims to serve as the foundational building block for aligning teams and delivering valuable business intelligence on 420+ million business records and corporate hierarchies.

  • Increase productivity of sales teams by eliminating manual efforts and automating data entry.

  • Identify cross-sell and upsell opportunities with visibility into complete corporate linkages and family trees.

  • Accelerate time-to-engage by prioritizing accounts based on 100 fields of advanced account information.

  • Establish data governance processes including real-time enrichment to ensure data completeness and high accuracy levels for account data.

Powered by the Dun & Bradstreet Data Cloud business data and analytical insights, the data is curated from 10’s of thousands of sources and continually monitored for changes, to provide users with the quality B2B data needed to accelerate growth, manage risk, reduce cost, and transform business.

D&B Optimizer Screenshots

Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Enrich and augment your data sets with specialized information to better target your customers and prospects.Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

D&B Optimizer Video

Salesforce estimates 91% of CRM data is incomplete, and 70% decays annually. Don’t be a statistic. With D&B Optimizer for Salesforce, continuously clean, match, and enrich data within your Salesforce environment and empower your sales and marketing teams with more accurate, actionable data.

D&B Optimizer Downloadables

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D&B Optimizer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is D&B Optimizer?

D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.

Who uses D&B Optimizer?

The most common users of D&B Optimizer are from Enterprises and the Information Technology & Services industry.