Name: Docalytics
Author: Docalytics

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Mobile App Development

Product Analytics

Development

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Enterprise

Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Application Server

Cloud Storage

Consulting and Advisory Services

Cybersecurity Consulting

Database Load Balancing

Distributed Denial of Service (DDoS) Protection

Embedded Business Intelligence (BI)

Embedded Database

Enterprise Architecture Management

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Mobile Device Management (MDM)

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Software Composition Analysis (SCA)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Appointment Scheduling

Competitive Intelligence

Content Management

Customer Journey Mapping

Email Marketing

Gamification

Heatmap and Session Recording

Landing Page

Marketing Automation

Mobile Advertising

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Lead Generation Services

Multichannel Retail

Product Configuration

Quote to Cash

Sales Email Tracking

Sales

Cloud Infrastructure Entitlement Management

Identity Threat Detection & Response Software

Virtualization Security

Security

Construction Workforce Management

Dental

Vertical-Specific

large

medium

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Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Ion, by Rock Content

Content Creation

Ideation

Content collaboration

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Sprinklr Marketing

Content calendar

Network for content licensing/production

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Docalytics is a content marketing platform to which analytics for judging the success of content (content tracking) is central.

small

Managed Services + SaaS

Content Marketing

Page-level engagement analytics

Top Rated 2023

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

Docalytics

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

The Docalytics platform lets sales and marketing professionals track how prospects interact with their company's  content. Understanding and acting on this information helps businesses capture more leads, convert those leads into sales, and create better, more engaging content.

Our sales platform lets sales professionals track the email attachments they send
--Follow up more immediately - Get notifications when prospects view attachments
--Prioritize outreach - See which leads are most interested in what you send & follow-up with them first
--Control document versions - You or your marketing team can update collateral even after it’s sent

Our marketing platform lets marketers track document collateral like ebooks, white papers, and more
--Capture more leads - In-document lead forms increase conversion compared to landing page forms
--See which content works - Engagement analytics show you what content resonates best so you can emphasize the documents likely to close more deals
--Optimize content - Page-level insights can help you optimize content to convert leads faster

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

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Docalytics

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Docalytics

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Alternatives Pricing

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Product Details

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Docalytics Technical Details

Comparisons

Compare with

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Compendium (discontinued)

Reviews