Domo visualizes data from multiple systems in a cohesive manner
We collect information from multiple systems, including Work Management, Accounting, Excel, and proprietary Databases. We display the …
Overview
What is Domo?
Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects,…
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Popular Features
- Report sharing and collaboration (68)9.191%
- Drill-down analysis (67)9.090%
- Customizable dashboards (69)8.686%
- Pre-built visualization formats (heatmaps, scatter plots etc.) (67)8.282%
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What is Domo?
Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.
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- Premium Consulting/Integration Services
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What is Domo?
Domo's Business Cloud is a full self-service business intelligence (BI) software that promises to bring all business data together in one platform. According to the vendor, the Business Cloud can help organizations automate reporting, turn data into intelligence, and help executives make faster better-informed decisions.
According to the vendor, companies can use Domo to:
- Connect to Any Business Data
- Get Analytics & Insights
- Generate Robust Visual Reports
- Manage Data
- Send Messages in Real-Time
- Manage Projects & Tasks
- Download or Develop New Apps
Domo Features
BI Platform Features
- Supported: Administration via Web Interface
- Supported: Live Connection to External Data
- Supported: Snapshot of External Data
- Supported: In-memory data model
- Supported: Multi-Data Source Reporting (Blending)
- Supported: Data warehouse / dictionary layer
- Supported: ETL Capability
- Supported: ETL Scheduler
Supported Data Sources Features
- Supported: MS Excel Workbooks
- Supported: Text Files (CSV, etc)
- Supported: Oracle
- Supported: MS SQL Server
- Supported: IBM DB2
- Supported: Postgres
- Supported: MySQL
- Supported: ODBC
- Supported: Cloudera Hadoop
- Supported: Hortonworks Hadoop
- Supported: EMC Greenplum
- Supported: IBM Netezza
- Supported: HP Vertica
- Supported: ParAccel
- Supported: SAP Hana
- Supported: Teradata
- Supported: Sage 500
- Supported: Salesforce
- Supported: SAP
- Supported: Google Analytics
BI Standard Reporting Features
- Supported: Pixel Perfect reports
- Supported: Customizable dashboards
- Supported: Report Formatting Templates
Ad-hoc Reporting Features
- Supported: Drill-down analysis
- Supported: Formatting capabilities
- Supported: Report sharing and collaboration
Report Output and Scheduling Features
- Supported: Publish to Web
- Supported: Publish to PDF
- Supported: Output Raw Supporting Data
- Supported: Report Delivery Scheduling
Data Discovery and Visualization Features
- Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
- Supported: Location Analytics / Geographic Visualization
Access Control and Security Features
- Supported: Multi-User Support (named login)
- Supported: Role-Based Security Model
- Supported: Multiple Access Permission Levels (Create, Read, Delete)
- Supported: Report-Level Access Control
- Supported: Table-Level Access Control (BI-layer)
- Supported: Field-Level Access Control (BI-layer)
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Mobile Application
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Additional Features
- Supported: Real-Time Messaging Platform
- Supported: Project & Task Management
- Supported: Appstore
Domo Screenshots
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Why Domo?
Domo Integrations
Domo Competitors
Domo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | USA, Australia, Canada, Japan |
| Supported Languages | English, Japenese |
Frequently Asked Questions
Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.
Reviewers rate Report sharing and collaboration and Report Delivery Scheduling and Role-Based Security Model highest, with a score of 9.1.
The most common users of Domo are from Mid-sized Companies (51-1,000 employees).
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- Business Problems Solved
- Pros
- Cons
- Recommendations
Domo has become an integral part of organizations, serving as a platform to standardize data consumption and reporting. Users from various departments rely on Domo to visualize information from multiple sources such as Google Analytics, website traffic, product stats, and personal/group trackers. With Domo, regional directors, board of directors, brand leaders, and C-level executives have found a trusted reporting source that addresses the need for consolidated reporting on core KPIs and provides a quick tool for data extraction and analysis. This software has proven to be invaluable in centralizing data visibility and collaboration across departments, allowing users to connect and correlate data from different platforms for historical data analysis and visualization. Whether it is finance, HR, sales, engineering, product development, marketing, or client services departments, Domo is used to report key project indicators and metrics. The software's ability to combine internal and external data provides a holistic view of the organization's performance and leverages data resources effectively. Domo's features have automated reporting processes while reducing reliance on IT resources. It has also provided valuable insights into previously unexplored areas of the business. By aggregating data from various sources, Domo assists customer success teams in understanding customer behavior and performance. In addition, its intuitive user interface makes it an excellent tool for executive reporting by all departments within an organization.
Valuable Tool: Users find Domo to be a valuable tool that provides useful data quickly and easily. Some reviewers have stated that Domo allows them to generate easy-to-read reports and share them with a wide range of stakeholders. The ability to export data in multiple formats is also appreciated by users, as it enables them to customize the information they need for different applications or uses.
User-Friendly Interface: The user interface of Domo is easy to understand and navigate, making it user-friendly. Many users have mentioned that they appreciate the seamless connectivity with other software and data sources, which enables efficient communication among users and spreads information to different teams. Additionally, the capability of connecting multiple platforms makes it easier for users to access and aggregate information from various sources.
Powerful Data Visualization: Domo offers a powerful report generator that automatically creates charts using different metrics, making it a top-notch tool for data visualization. Several reviewers have expressed their satisfaction with the flexibility of Domo, as it allows them to build once, modify, reuse, and avoid repetitive tasks. Furthermore, the centralized platform provided by Domo where all data is stored has been praised by users for giving them access to all their data in one place.
Difficulties in Dataset Management: Some users found it hard to get a visual idea of where their datasets were linked to and felt that it would be helpful to see the schema like in other software such as Sisense or Salesforce. Renaming a field in a dataset caused issues and broke everything that was built. Users desired better tables and pivot tables with basic Excel functionality.
High Cost: The price was considered fairly high for small businesses. Some users mentioned that Domo is expensive and expressed dissatisfaction with the cost of the software.
Steep Learning Curve: The software has a steep learning curve, causing some users to give up and not use it. Users mentioned limitations due to lack of technical know-how, difficulties in navigating through the platform if they do not use it daily, and the need for more comprehensive training.
Users highly recommend integrating Domo with other tools for enhanced functionality and to meet specific business intelligence needs. They suggest exploring other options if Domo does not fulfill these requirements. Users also advise taking ample time for implementation and providing training for new users to become familiar with navigating Domo effectively.
Domo is praised for its ability to make data visually appealing and easy to understand. Users recommend investing time in learning the software as it simplifies live data collection and management, aiding in decision-making. They also advise checking if Domo supports the required type of business intelligence and upcoming upgrades.
Users find Domo to be an excellent tool for managing data effectively, projects, and tasks. It is seen as budget-friendly and easy to use compared to other business intelligence tools. Domo's analysis capabilities, information management features, and ability to connect multiple data sources are highly recommended. Users also appreciate Domo's simple and attractive interface, fluidity, and ease of accessing historical data.
Attribute Ratings
Reviews
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February 15, 2024
Domo visualizes data from multiple systems in a cohesive manner
We collect information from multiple systems, including Work Management, Accounting, Excel, and proprietary Databases. We display the information for employee consumption, project statusing, and decision making.
We encourage our workers with updates to progress on our Key Success Indicators.
We produce project status charts using a feature-rich visualization tool, rather than the limited tools found in our individual applications.
We encourage our workers with updates to progress on our Key Success Indicators.
We produce project status charts using a feature-rich visualization tool, rather than the limited tools found in our individual applications.
- Demonstrate progress towards Key Success Indicators
- Present Data Visualizations sourced from disparate software systems
- Reduce the number of private Excel databases
- It is easy for me to create a visualization and then forget I created it.
- When I created Domo visualizations, I kept up with the methods and tools every day. My role changed. I use Domo less and I forget all I might create with it.
January 25, 2022
Dominate your Data with DOMO!
Score 10 out of 10
Vetted Review
Verified User
We use Domo to visualise the information in our databases in a smart way; information pulled out from google analytics, traffic on our website, stats about our product, and personal/group trackers that we set up to record KPIs and/or progress reports, which we then sync to Domo to create cards.
- Interactive platform.
- Connectivity with other apps.
- Collaborative work.
- Easy to manage data visualisation.
- Built-in formula/code editor (Beast Mode) to enhance chart creation.
- At first, it is hard to get a hang of some of the more complex charts such as gauges. The guides are ok but hard to follow along and are just blocks and blocks of text. More interactive videos would be helpful to support the already existing material.
December 09, 2021
Domo: finally a data tool that's easy to use!
Domo has been a fantastic tool for us and enables us to get customer and order data out of silos so that we can see the full customer journey. I was surprised that I was able to start creating cards the first time I used it: there was no need for in-depth training or practice. It's intuitive and easy to understand.
- Connects with other apps.
- Enables data visualization.
- Provides insight into customer behavior.
- Wish all of our users could have an account.
August 10, 2021
Domo is good
Domo is used among a few departments. In Credit department, we use Domo to illustrate each strategic account overall impact. Seeing visual charts to report on our productivity has been very useful for focusing our attention on accounts in high reserve. Other teams use domo to evaluate product trends and shipping trends. My primary use is for key accounts. The problems Domo addresses is providing a visual chart is more valuable to the team and management than me showcasing just a list of numbers. The charts help tell a better story.
- Making bar graphs, the ability to choose the date points for each axis.
- Making pie charts, having multiple options for visuals.
- Reporting trends and seeing the data as it progresses over time.
- User friendly, Domo offers lots of modules to learn the program.
- Domo at first can be an little overwhelming with all its capabilities, I would advise maybe a tutorial starting with smaller options with lower data points.
- The Domo university isn't very user friendly. I tried to sign up for modules and it was very glitchy.
- I feel I learned more by just playing around in Domo rather than sitting through the Domo university
May 24, 2021
Domo review from hands-on BI analyst
It is being used across the company. It is providing true interactive reports for business users including senior executives. Domo is actively being used to create business performance dashboards and daily/weekly/monthly reports. Also, we are using Domo to receive alerts if something negative happens in business performance, which is very useful for many business users.
- Easy-to-understand user interface
- Connecting with other software and data sources
- Communication capacity among users
- Processing could be slow for very large datasets.
- Pivot table functionality is limited.
- It could use more data connectors to other software.
April 28, 2021
Great for team alignment
Domo is used across our entire company (sales, product, marketing, etc.). Domo makes it easy to get the information you need. We have several different data sources between our CRM, marketing automation system, data warehouse, and product so having all of this merged and compiled into a reports and dashboards is incredible and time saving.
- Consolidates data from different sources
- Makes it easy to review data without having to pull new reports all the time
- Ease of use with filters and exporting
- I do not build the reports and dashboards myself, I typically request for that info but it would be nice if it were more user friendly.
April 28, 2021
Domo Review
The Domo application is used across my entire organization, in all departments. It pulls data from all of the different reporting systems that are used across the company and creates a centralized dashboard. It helps our teams stay organized and easily locate where we need to make updates and changes in other systems to ensure our reporting is accurate.
- All your data is in one place.
- It was way more user friendly than complex platforms like Salesforce.
- It has a variety of dashboard formats and creates easy-to-read reporting so we can track RFP statuses, wins/losses, revenue, etc.
- It can be timely to build out custom reports.
- It is very costly.
April 28, 2021
Domo: A single platform for your basic data needs
Domo is used across the whole organization and it is our single source of truth and acts as our complete data management for Data Warehouse, Extract Transform Load (ETL), and Visualization platform. It is being used by every department in the organization and we extend it to our partners outside the organization as well.
- Domo is very good at meeting multiple needs. It is a warehouse cum ETL cum Visualization platform, eliminating the need for various systems talking to each other.
- Provides multiple options for ETL i.e. drag and drop ETL (Magic ETL), MySQL, and Redshift.
- Has a wide range of data connection—over 600 data connectors, Excel Add-IN, ODBC connectors, etc.
- The visualization definitely needs improvement.
- Search capability on the platform is very rudimentary, not useful at all.
- More option can be provided in customizing user profiles.
April 27, 2021
We are happy to have Domo as part of our software stack
Domo is being used by our organization to keep all of our data in one place that can be read and analyzed easily by our team. It is being used by most of our organization, as our operations team sends out reports from the software each week to the rest of the team. It solves the problem of the large amount of time it takes to generate reports, as this helps us to generate them quickly and easily without much effort.
- Data aggregation.
- Analysis.
- Great interface.
- Expensive.
- Bugs.
- Sometimes slow.
April 27, 2021
Domo - A useful tool that sometimes works correctly
We use Domo to track automatic assigning of emails and tickets for our technicians to work with. The system lets me look up the time and what the ticket was that was assigned to each of my technicians so I can track if they are properly assigning the tickets to work.
- Track assigned tickets
- Shows ticket details for what was assigned
- Logs when the ticket was sent to the user via our dialer system
- Often hard to run reports with
- Sometimes tickets will not show up in the system at all
February 18, 2020
Information and Data the Domo way
Domo has been an integral part of our attempt to manage multiple software applications. Because of the diversity of the platforms we use, Domo has helped us bring the information together in a usable form. We have faced considerable challenges implementing the system. But have found that it usually was one of the other platforms that was causing the issue.
- Helps us spread information to different teams.
- Connects multiple platforms.
- Complexities of linking applications together.
- Hard to customize for specific needs.
October 31, 2019
Domo arigato, Domo!
Our organization consists of client teams that develop sales and marketing strategies and execute campaigns to achieve those strategies. We use Domo to measure the efficacy of our campaigns and our impact on customer sales behavior. It allows us to provide insights and make recommendations for future campaigns.
- Data visualization.
- Ease of filtering/drilling down to data.
- Support.
- Would be nice to have a wizard to help design the best visualizations.
October 01, 2019
Domo is good.
It is being used across the whole company. It is being used to help improve processes in every department and to have more insights into information that we haven't had before. This is being used in sales, marketing, support, etc. It is helping to understand the state of renewals and help to manage leads.
- Automates dataflows
- Allows for security on the row level
- The data visualization aspect if working in analytics
- Datasets alerts
- R and Python integrations
September 20, 2019
Domo excels ahead of its BI peers - Best BI Platform in the Industry
Domo is being used across the entire company. Domo is the only trusted reporting source for executives. Executive use enables adoption at a company wide level because people from all positions align with what the executives are viewing. It is solving business problems in all departments. We have a team of 7 that build reporting for each of their respective departments. This includes finance, HR, sales, engineering, product, marketing, client services.
- Exceptional Transform area of the platform - any/all raw data can be manipulated and combined to create datasources that are very useful for our departments.
- Visualization layer is clean and is very business presentable. Its simple but includes depth. Visuals can be created/used by all roles throughout our firm, its not limited to analysts.
- Ability to communicate and talk about insights in the data - the communication tool is exceptional. I can @ mention specific users to bring attention to a discovery. I can start a private chat. I can annotate and communicate what I am seeing. I love it.
- Mobile experience is excellent. When I am on the road i can actively monitor and engage with my team due to my Domo dashboard on my mobile device. Its amazing to run the business and not worry while away from the office.
- Some user experience issues need to be addressed - but full features? Domo tends to do an excellent job when it comes to feature set.
September 17, 2019
Domo is Great
Domo is used across the whole organization. We use it for regular business intelligence and each department has the ability to build cards as needed to help monitor trends. Beyond BI, Domo helps each department align with other departments by holding both management and managees accountable to meet goals set by each party.
- Domo is flexible, making it easy to integrate a number of datasources quickly.
- Domo's UI is nice and friendly to business leaders.
- Domo's integration with R/Python is a game-changer.
- Domo Buzz is annoying and not helpful.
- Building cards is easy, but as technology improves I'd expect things to get even easier to build.
- I'd like to see more investment in the R/Python integration.
September 17, 2019
Favorite BI Tool!
Domo is used across the organization in all departments, from execs down to team members. Provides a source of truth for company metrics.
- Visualizations: many options with a very well designed/aesthetic.
- Date ETL: all the tools you need to connect, transform and manipulate your data.
- Alerts: have your data tell you when you need to take actions.
- Data processing times can feel very slow. Often the longest portion of a data flow procedure is moving the data. If there were a way to do all of the transformations without moving the data that would be amazing.
September 12, 2019
Domo: Aggregating All Your Data on One Screen
Domo is used within the Sales and Marketing teams, but the most active users are in the Executive Team. Domo solves two problems: connecting and correlating data across different organization and platforms, allowing us to view values historically. For example, with Domo, we can see when we sent our emails in the past month and when users opened them. This data is in our CRM, but our CRM does not natively allow us to visualize it.
- Connecting Data - Domo has a variety of connector, including Google Sheets, so practically all data can be inputted and correlated across a company.
- Visualization - Domo has the ability to create a number of visualizations.
- Calculated Metrics - In Domo you can create your own metrics using existing ones and manipulating them with formulas.
- Intuitive ETL's - Domo's ETL function is pretty straightforward and easy to learn. I personally think the layout it fun to use sometimes.
- Copying Reports - In Excel or Google Sheets, I like to make copies of similar reports and modify them as necessary for users. In Domo, makes copies of reports (called cards) but all copies are connected. So if you adjust the copy, it changes the original. This means a user has to recreate the report from scratch and then adjust it.
- Unforgiving SQL - Domo does allow users to write their own SQL codes, which is great. However, Domo's SQL code is pickier than the other SQL database I've used (Metabase).
- Text Alerts - Domo's alerts aren't always the smartest. Some of my dashboards are about the sales teams monthly performance and I get notified when there is a change of more than 20%. I always get notified at the start of the month that reports have changed from 'x' number to zero. This is expected because it's a monthly report and I hate getting texts about it. The only reason I don't term them off so I can be aware if something breaks in the middle of the month.
May 15, 2019
Satisfied, but would always like to see more
Currently, we are in the development stages and testing it with Operations, Sourcing, and Clinical team. We would eventually like to fully have it in production and used across the whole organizations. Some of the business problems are lack of engagement in our Domo project and that our operators are too busy.
- DOMO users can drill into the data quickly with ease.
- It is very user-friendly for both the person creating cards and also for operators to use.
- It is accessible through the app on the phone.
- The new storytelling filtering reset button should reset both the filters on a card that is built and filters created elsewhere on the dashboard.
- Would like a way to incorporate financial statements in a different format vs. just the table view.
May 09, 2019
Domo
Domo is used to make sure everyone is on the same page with where we are at as a company and where are moving as a company. Visualizations in Domo are key and add some of the most value for our teams. It's important for us to have the ability to take data and present it in a way in which all teams can understand.
- Visualizations are the best part about Domo.
- Cloud access to everything.
- Layout is intuitive and easy to use!
- Cannot do SQL runs. This makes it heavily reliant on your engineering team to retrieve data.
- No customer support unless you pay more. It's pretty pricey.
- It's sooo expensive!
May 06, 2019
Easy access to powerful data: the Domo effect
Domo is being used to help us better understand key factors driving student satisfaction with our programs. It assists me in planning program development and adaptations where indicated, by highlighting areas for further consolidation or innovation. It is also a tool which helps me to celebrate staff success and measure the impact of new initiatives over time.
- Domo allows for a high level of flexibility in reporting by allowing me to customise reports based on a variety of factors over time. Because it updates in real time I can monitor results as evaluations are received.
- Domo is simple and intuitive to use; the value of the outputs drives my interest in continuing to engage with Domo since it provides useful data quickly and easily.
- Domo allows me to generate easy-to-read reporting to share with a wide range of stakeholders, quickly and accurately. The data can be exported in many formats allowing me to customise what I need for any given application / use.
- I am satisfied with Domo just the way it is.
We are using Domo as our complete Business Intelligence Solution to replace our previous Data Warehouse and Reporting tools. The Business Intelligence team is building the back-end data sources, transformations and cards to replace our previous reports. These cards/reports are available across the organization (based on role permissions). Once the initial build-out is completed, we will be rolling out access to business staff to use as a self-service BI tool for their individual departmental needs.
- Provides data acquisition, transformation and visualization all administered from one cloud-based tool. No switching between tools or cobbling different products together.
- Provides GUI and MySQL interfaces for data manipulation for both entry-level and advanced users.
- Huge amount of data connectors out of the box, plus you can easily create your own custom connectors.
- The product does not provide a separate development, test and production environment. Nor does it allow objects to be promoted from one environment to another. This makes development work more tedious than it needs to be.
- It is currently not possible to track the lineage of a specific field from data connector acquisition thru transformation(s) into the visualization (cards). You must manually track it through each object. Changing a fieldname throughout the environment can be time-consuming.
- Does not provide a simple means to generate a data dictionary for the datasets that are constructed for reporting. You can access table/field names and datatypes but it does not include descriptions of the data.
May 02, 2019
Easily gain insights into complicated data - minimal technical skills needed to analyze and build reports
We starting using Domo for analysis of marketing campaigns and lead generation, we've since expanded and it's an integral part of analyzing and shedding insights on all areas of our business from sales performance, website and product usage to inventory and consumption of inventory! It's relied on by senior executives for daily decisions, product owners for monthly re-alignment, and our sales field to maximize their sales opportunities and customer management.
- For years, our company president wanted visualize and easily find insights from a dataset that was "previously unanalyzable" due to its complexity and size - we were able to load the data into Domo and provide easy-to-read graphs that drilled into sensible data, this only took a few days of cleaning and building!
- Google Analytics is relied on by us (like just about everyone else) for website usage. We have several GA profiles, previously we had to manually enter or export key datapoints to visualize all properties on one graph. By easily setting up imports to Domo we can now see trends across all of our websites (in different GA properties) on one graph (it sounds small, but was very impactful)
- Domo also has enabled us to query and easily report on some detailed usage that would previously have been several manual steps and quite cumbersome within GA directly.
- We (of course) would like our sales field to focus on selling, and they aren't always great at numbers and reports - we've been able to create super easy to use reports that our field can use on mobile or desktop for an at a glance look to better manage and optimize their sales opportunities.
- When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
- Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.
May 02, 2019
Domo will save you so much time!
Our company takes our raw data from all aspects of our operations and we build departmental Domo reports. The best part of Domo is how you can change the assumptions on tables and charts instantly. This graphical display is a time saver. I also like that all of our company users get to see, share this information. Domo helps identify Trends in the data that we track. We can then initiate action items to address any issue or trend. I also like the ability to give a senior manager or CEO a Report in minutes instead of creating an entirely new spreadsheet
- Changing the data assumptions like time-frame, quantities, customer information, revenue, cost, defect types, etc in a matter of seconds.
- Sharing relevant charts or data tables with employees during meetings.
- Cross-referencing. Clicking on a single data point and this takes me to the next related report.
- I find Domo difficult to navigate. I don't use it daily, so I'm not as proficient as I would like.
- An easier way to print out graphs, charts, and tables.
May 01, 2019
Domo Review
Currently, we are using Domo in our Operations and Marketing Departments. We are using this for reporting and trending with operational and financial numbers. It helps us get quick reporting and overview of our franchises' business health. It helps in bringing in POS data and QuickBooks accounting data to one location.
- Dashboard displays
- Multiple, flexible ways of doing the same thing
- Great response to users and basing future development on user feedback
- Powerful nimbleness in adjusting what data Domo is displaying by user
- Need to develop a Beast mode developer so they can be managed outside of card development
- ETLs need to be a bit simpler to use
- I'd like to be able to filter off the same field twice (ie, store # > 100 AND store # 2, 4, & 6)
December 07, 2018
Domo is well suited for roll up, some limitations
We use Domo in multiple lines of business, including our community organizing, marketing metrics, programmatic work, and some financial reporting. We use it to roll up numbers for performance metrics across the organization. We have users who log in to use detailed reports, and some who only have reports delivered to them.
- Graphical representation of data
- Access at different levels
- Ability to pull in many different tools
- Ability for non-login users to dig deeper in reports (in web interface)
- More user-friendly roll ups