Dotdigital

In the past two years in our organization, we have been consultants for an integration between CIAM software and DotDigital. The idea is that the purpose of the CIAM is to collect user data, while DotDigital works as a marketing/engagement platform. The original customer base is millions of records worth, and we had serious issues with the integration.

• Maintenance costs due to integration limits.
• API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
• In general, a raise of costs in the IT compartment, while it can benefit marketing.

Sinch Mailgun and MailUp

Sinch Mailgun, SAP Service Cloud, Azure DevOps Services

DotDigital has been our email platform for several years now. We utilize it mainly for email campaigns, and are looking to branch out into SMS, personalization, and connecting with some of our other tools in the future. DotDigital allows us to have complete control over the emails we send to customers, from scheduled campaigns to automations.

• Open rate has increased 1-2% consistently YoY
• Integration with Klevu offers personalization
• Revenue lift of 5% since adoption

Intuit Mailchimp

Excellent piece of software, have been using it daily since 2018 and has been an integral part of our marketing strategy. Nice updates, often. Easy to use, and always successful campaigns. We have a good relationship with our customer success representative / account manager who is always quick to respond. We also have the system synchronized with our CRM Salesforce which is a big help and allows us to automate campaigns with ease.

• Positive - Always delivers a good amount of inbound enquiries
• Positive - This has delivery a sold amount of client wins over the years - an integral part of our bottom line sales.

Salesforce CMS

We are a retail and e-commerce brand that specialises in car accessory parts, with a brand presence in Malaysia, Singapore, Thailand and Indonesia. In Singapore specifically, we use Dotdigital as our email marketing tool—for campaign blasting, loyalty program awareness, reengagement for users, and also abandon cart browsing email targeting.

• Increased Customer loyalty towards the brand

Mailchimp Transactional Email (Mandrill)

Mailchimp Transactional Email (Mandrill)

Dotdigital is the marketing automation platform we use for communicating with direct customers and prospects. More specifically, we use Dotdigital for database management and segmentation, email marketing (single campaigns and ongoing automated programs), SMS communication, surveys and storing customer information, multi-channel audience sharing and more. The user interface, analytics, and reporting tools make the platform easy to use and customise, as well as gain insight into customer interests and behaviour.

The built-in RFM segmentation ensures we're speaking to our customers with the right message, via the right platform, at the right time in their journey. Dotdigital offers all of the tools and features we need to enable our small team to efficiently manage our marketing and communication plans for our business. There are constantly new releases that offer additional capabilities within the platform, and the customer success managers are invested in our business and so dedicated to helping us achieve our goals that they feel like they're part of our in-house marketing team. Overall it's a pleasure to work with Dotdigital, I highly recommend it.

• Email is our strongest performing channel

Shopify