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What is Dotdigital?

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party…

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TrustRadius Insights

DotDigital is a versatile tool that has proven to be reliable for both e-commerce and lead generation sites. Users appreciate the ability …
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What is Dotdigital?

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to…

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Product Details

Dotdigital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

DotDigital is a versatile tool that has proven to be reliable for both e-commerce and lead generation sites. Users appreciate the ability to send multiple campaigns to large contact groups and automate email programs, saving them time and ensuring consistent communication. The platform's segmentation capabilities have been praised for helping users tailor emails and better understand their audience. Account managers provide valuable support through resources, webinars, and workshops, which fill knowledge gaps and assist with campaign creation. Automation features allow users to set up triggered emails and programs, minimizing the need for manual sends. DotDigital's marketing preference options and easy email resending to unopened customers have helped increase engagement and ROI. Users find the platform particularly useful for creating email templates and automation programs that deliver content at the right time. Integrations with other software enable users to create workflows and contact customers throughout their subscription journey. The platform's analytics and reporting tools have proven effective in tracking email engagement, identifying issues, and making improvements. Overall, DotDigital has been a valuable tool for email and SMS marketing, helping users communicate effectively, save time, and achieve their business objectives.

User-Friendly Platform: Many users find Dotdigital to be a user-friendly platform that is easy to navigate and use, even for those without coding knowledge. The interface is intuitive and simple to use, making it easy to create campaigns from scratch.

Excellent Online Support: Users appreciate the online chat support provided by Dotdigital, finding it to be excellent. The support team is responsive and helpful, providing assistance whenever needed.

Drag-and-Drop Email Editor: The drag-and-drop email editor tool is highly praised by users as it allows them to design email campaigns without the need for HTML coding. This feature saves time and makes the process of creating visually appealing emails much easier.

Limitations in Reporting: Some users have expressed frustration with the reporting capabilities of the platform, specifically mentioning the inability to export certain data like subject lines or ISP complaints. Others have mentioned a lack of visibility into hard numbers from variable tests and other metrics, making it difficult to determine statistical significance or unintended results.

Underdeveloped Features: Several reviewers have noted that certain features, such as the chat function, survey options, and pop-ups, are underdeveloped and require the use of other programs. This has resulted in inconvenience for users who expected these features to be fully functional within the platform.

Desire for More Versatility: Users have expressed a desire for more versatility in both the popup tool and survey functions. They would like more options to customize these tools according to their specific needs without having to rely on external resources or coding knowledge.

Users commonly recommend the following actions for potential users of DotDigital:

  • Evaluate your company's needs before deciding on DotDigital. Many users suggest taking the time to assess your organization's requirements and goals before choosing DotDigital as your marketing solution. This recommendation emphasizes the importance of aligning the features and capabilities of DotDigital with your specific needs.

  • Consider the quality of customer support. Several users have recommended choosing a solution that provides good customer support. They emphasize the importance of having reliable assistance when facing any issues or needing guidance on how to maximize the benefits of using DotDigital.

  • Take advantage of the available resources. Users emphasize the usefulness of the training and support provided by DotDigital, including tips videos, documentation, and account managers. They recommend exploring these resources to ensure you fully benefit from using DotDigital and to enhance your understanding of its features and functionalities.


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Companies can't remove reviews or game the system. Here's why
Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
DotDigital offers endless options for email campaign creation, automation, and reporting. To identify our customer base, they dig into every email we send to look for statistics. We have a wide range of options to customize our campaigns, including the ability to hide sections on mobile devices. In particular, filtering out non-human interactions and obtaining a clear picture of what your readers like is advantageous. The platform's graphical user interface (GUI) is straightforward. It was simple to sign up, and the program creator for triggered emails is candid. When we've needed it, the support has been quick and helpful.
  • Easy access to and use of segment data.
  • Easy drag-and-drop email builder with tons of templates.
  • It's a powerful, cost-effective email platform with many features.
  • Improved email results reporting are needed.
  • Learning the system and planning campaigns can take time.
  • It had issues integrating Google Analytics and lacked transactional email metrics.
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
  • Expanded our business.
  • It's a feature-rich platform with ease of use.
  • Possible to create excellent segmentation to send more targeted emails to my database.
  • Easy to use tool for creating modern customer emails.
  • It's a huge step forward for our email services for customers.
  • It can deal with a wide range of clients and sophisticated programs.
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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