TrustRadius
Powerful eCommerce Marketing PlatformWe use dotMailer for eCommerce marketing automation, life-cycle automation, cross-selling, and so forth. dotMailer is much more powerful than your standard email platforms in that it can perform eCommerce related functions out of the box. It doesn't have to be tailored to an eCommerce use case.,Segmentation by distance. RFM segmentation. Product recommendations.,Integration is overly complex. Cannot progressively profile from anything other than an email address. Too expensive.,9,Gave us more granular segmentation than simply pages visited or products purchased. Helped us segment local customers vs long-distance customers, and send different messaging to each. It takes a product feed, so enabled us to launch personalized product recommendations in emails.,Drip from Leadpages, ActiveCampaign and Infusionsoft,10,000 to 25,000,Both,Klaviyo, ActiveCampaign, Infusionsoft, Magento Open Source, MailChimp, Heap, Grow.com, Leadpages, Drip from Leadpages, Jive Hosted VoIP, Kixie, Trello, Evernote, Typeform, Stripe, PayPal Payments, PieSync, Skyvia, Loom, Bitly, LastPass, WiseStamp, AdRoll, Twilio Flex, Twilio SMS, Twilio Voice, Interact, Clearbit, LiveChat, Slack, SnapEngage, Hootsuite Pro, Google Forms, Google Ads (formerly AdWords), Google Analytics, QuoteWerksdotMailer solutions work great for global firms!dotMailer was originally used only in our Europe region, but when I came on as the North America Marketing Manager, other e-mail products were not working for us. dotMailer was attractive because we can have all Marketing staff that deal with a specific brand on one account with a corporate rate. We are able to share templates, compare performance, develop contact lists and cross-promote our services globally, all through one uniform platform. The introduction of Easy Editor templates really improved my experience with dotMailer, as it no longer requires any use of HTML formatting and so we can just drag and drop elements. Folders make it easy to categorize the types of images you use on a regular basis. The reports are robust and the segment feature allows you to section out your audience to drive more engagement. In today's digital world, there are so many products to choose from, but for our needs, dotMailer is perfect.,Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs. Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders. Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.,Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again. The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct. I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.,10,Better customer service Increased brand awareness Increased brand engagement Streamlined processes Regular communication with customers Increased audience/reach,Constant Contact,10,20,7
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dotMailer
13 Ratings
Score 8.4 out of 101
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dotMailer Reviews

dotMailer
13 Ratings
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Score 8.4 out of 101

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Tim Berman profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use dotMailer for eCommerce marketing automation, life-cycle automation, cross-selling, and so forth. dotMailer is much more powerful than your standard email platforms in that it can perform eCommerce related functions out of the box. It doesn't have to be tailored to an eCommerce use case.
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Read Tim Berman's full review
Amanda Kocefas profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
dotMailer was originally used only in our Europe region, but when I came on as the North America Marketing Manager, other e-mail products were not working for us. dotMailer was attractive because we can have all Marketing staff that deal with a specific brand on one account with a corporate rate. We are able to share templates, compare performance, develop contact lists and cross-promote our services globally, all through one uniform platform. The introduction of Easy Editor templates really improved my experience with dotMailer, as it no longer requires any use of HTML formatting and so we can just drag and drop elements. Folders make it easy to categorize the types of images you use on a regular basis. The reports are robust and the segment feature allows you to section out your audience to drive more engagement. In today's digital world, there are so many products to choose from, but for our needs, dotMailer is perfect.
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer.
Read Amanda Kocefas's full review

Feature Scorecard Summary

WYSIWYG email editor (1)
9
Dynamic content (1)
9
Ability to test dynamic content (1)
9
Mobile optimization (1)
9
Email deliverability (1)
9
List management (1)
9
Triggered drip sequences (1)
9

About dotMailer

Categories:  Email Marketing

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

dotMailer Technical Details

Operating Systems: Unspecified
Mobile Application:No