dotMailer was originally used only in our Europe region, but when I came on as the North America Marketing Manager, other e-mail products were not working for us. dotMailer was attractive because we can have all Marketing staff that deal with a specific brand on one account with a corporate rate. We are able to share templates, compare performance, develop contact lists and cross-promote our services globally, all through one uniform platform. The introduction of Easy Editor templates really improved my experience with dotMailer, as it no longer requires any use of HTML formatting and so we can just drag and drop elements. Folders make it easy to categorize the types of images you use on a regular basis. The reports are robust and the segment feature allows you to section out your audience to drive more engagement. In today's digital world, there are so many products to choose from, but for our needs, dotMailer is perfect.