We use dotMailer for eCommerce marketing automation, life-cycle automation, cross-selling, and so forth. dotMailer is much more powerful than your standard email platforms in that it can perform eCommerce related functions out of the box. It doesn't have to be tailored to an eCommerce use case.

Pros and Cons

Segmentation by distance.
RFM segmentation.
Product recommendations.

Integration is overly complex.
Cannot progressively profile from anything other than an email address.
Too expensive.

Likelihood to Recommend

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

Return on Investment

Gave us more granular segmentation than simply pages visited or products purchased.
Helped us segment local customers vs long-distance customers, and send different messaging to each.
It takes a product feed, so enabled us to launch personalized product recommendations in emails.

dotMailer Feature Ratings

Email & Online Marketing (9)

70%

7.0

WYSIWYG email editor: 90%
9.0
Dynamic content: 90%
9.0
Ability to test dynamic content: 90%
9.0
Landing pages: N/A
N/A
A/B testing: N/A
N/A
Mobile optimization: 90%
9.0
Email deliverability reporting: 90%
9.0
List management: 90%
9.0
Triggered drip sequences: 90%
9.0

Reporting & Analytics (3)

N/A

Dashboards: N/A
N/A
Standard reports: N/A
N/A
Custom reports: N/A
N/A

Pre-Send Testing

N/A

Alternatives Considered

Drip from Leadpages, ActiveCampaign and Infusionsoft

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

Other Software Used

Klaviyo, ActiveCampaign, Infusionsoft, Magento Open Source, MailChimp, Heap, Grow.com, Leadpages, Drip from Leadpages, Jive Hosted VoIP, Kixie, Trello, Evernote, Typeform, Stripe, PayPal Payments, PieSync, Skyvia, Loom, Bitly, LastPass, WiseStamp, AdRoll, Twilio Flex, Twilio SMS, Twilio Voice, Interact, Clearbit, LiveChat, Slack, SnapEngage, Hootsuite Pro, Google Forms, Google Ads (formerly AdWords), Google Analytics, QuoteWerks

Return to navigation

Growth

$150.00

Professional

$500.00

Dynamics NAV & Dotmailer Integration Demo

Mailchimp

Klaviyo

Dotdigital

Salesforce Marketing Cloud

Salesforce Sales Cloud

Brevo

Adobe Marketo Engage

ClickDimensions

Constant Contact

Litmus

Twilio SendGrid

Zoho Campaigns

MailerLite

Bronto Marketing Platform (discontinued)

Campaign Monitor by Marigold

AWeber