Name: Which Influencer Marketing Software is best? (GRIN, Meltwater, Dovetale)
Uploaded: 2022-06-14T21:03:44.000Z
Duration: 3 min 48 s
Description: Which Influencer Marketing Software is best? (GRIN, Meltwater, Dovetale)

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### Influencer Discovery
Users generally praise Dovetale's influencer discovery capabilities. The platform's discovery tool is commended for its efficiency in searching for new creators and influencers, as well as for providing a wide range of filters to easily find the right influencers for campaigns. While some users express a desire for more comprehensive search options, overall, Dovetale's influencer discovery feature is lauded for its user-friendly interface and ability to streamline the process of identifying and vetting influencers.

### Influencer Engagement
Users generally appreciate Dovetale's influencer engagement features, particularly highlighting the platform's ability to provide detailed audience demographics for specific influencers. The ease of searching for influencers within specific niches and assessing the quality of their audience is a common positive sentiment among reviewers. Additionally, users find value in the platform's streamlined approach to influencer discovery and the ability to share influencer recommendations efficiently. However, some users express concerns about the lack of TikTok data integration and refined search capabilities, particularly when looking for influencers in specific regions like Atlantic Canada. Despite these minor drawbacks, Dovetale's influencer engagement functionalities seem to be well-received overall by users.

### Influencer Sourcing
Users consistently praise Dovetale for its efficient influencer sourcing features, particularly highlighting the ease of sending gifts and products to influencers. The platform's Discovery function is lauded for its effectiveness in identifying potential influencers, while the ability to analyze engagement rates and audience demographics simplifies the process of finding the right creators. However, some users have expressed concerns about the platform's refined search capabilities, especially when looking for influencers in specific regions like Atlantic Canada. Despite these minor drawbacks, Dovetale's influencer sourcing functionality remains a valuable asset for many users seeking to connect with relevant influencers.

### Campaign Management
Users generally praise Dovetale's campaign management capabilities. The platform is commended for its ease of use in organizing and running campaigns efficiently. However, some users have expressed concerns about certain limitations within the campaign management features, such as difficulties in transferring information between lists and campaigns and challenges in getting influencers to opt-in smoothly. Despite these drawbacks, Dovetale's campaign management functionality is recognized for streamlining processes and enhancing overall campaign organization.

### Content and Collaboration
Users generally appreciate Dovetale's influencer identification and content review features. The platform's ability to streamline content approvals and provide insights into influencer demographics and engagement rates is well-received. However, there are some concerns regarding the lack of TikTok data integration and limitations in tracking Instagram Stories performance. Despite these drawbacks, users find value in the platform's content discovery and collaboration functionalities, particularly in sourcing influencers and managing content for campaigns.

### Community and Outreach
Users consistently highlight Dovetale's community and outreach functionalities as key strengths, emphasizing the platform's effectiveness in streamlining influencer partnerships and facilitating brand collaborations. The ease of finding and connecting with influencers who align with their brand values is a common point of praise among reviewers. Additionally, the platform's affordability and comprehensive features for managing community relationships are frequently commended. While some users mention minor areas for improvement, such as enhanced search capabilities and communication tools, the overall sentiment leans towards positive experiences with Dovetale's community and outreach capabilities.

### Reporting and Analytics
Users generally find Dovetale's reporting and analytics capabilities to be a valuable asset in their influencer marketing endeavors. While some users appreciate the ease of generating reports and the accuracy of the data provided, others express concerns about the platform's limitations in capturing metrics from certain social media platforms like TikTok. Despite some drawbacks, many users acknowledge the time-saving benefits and efficiency gained from utilizing Dovetale's reporting tools for tracking campaign performance and showcasing the value of influencer collaborations to clients.

### Platform Integration
Users consistently highlight Dovetale's strong integration with Shopify as a key feature that enhances their influencer marketing efforts. The platform's ability to seamlessly connect with Shopify for tasks like sending gifts and setting up discount codes is widely appreciated. However, some users express a desire for improved integration with TikTok, indicating room for enhancement in expanding platform compatibility. Despite this minor drawback, Dovetale's integration with Shopify remains a standout feature that contributes to its overall appeal among users.

### Audience and Demographics
User sentiment varies when it comes to Dovetale's capabilities in demographics and influencer audience analysis. While some users appreciate the detailed insights provided by the platform, others express frustration with the time-consuming process of adding accounts to lists for review. Additionally, there are concerns about the accuracy of audience volume data, particularly in regions like Brazil. Despite these challenges, users value the platform's ability to delve deep into follower demographics and track audience growth over time. The simplicity of searching for influencers within specific niches and assessing audience quality is highlighted as a strong point by long-time users. However, the delay in accessing statistics for influencers with smaller followings is seen as a drawback, especially when quick decisions are required for collaborations.

### Affiliate Marketing
Users unanimously praise Dovetale's robust affiliate marketing capabilities. They highlight the platform's native integration with Shopify, making it easy to track payments and sales by affiliates. Users appreciate the ease of managing affiliate programs and the affordability of Dovetale compared to other platforms. The platform's intuitive interface and efficient affiliate program management are consistently commended by users. Additionally, the ability to streamline the affiliate process and easily review affiliate applications before approval is seen as a valuable feature.

Users highly recommend Dovetale as an influencer marketing platform due to its ease of use and affordability. They suggest that brands looking to discover and analyze content creators should consider trying out Dovetale. Users find it to be a valuable tool for similar services and commend the team's responsiveness and openness to client feedback. Overall, Dovetale is seen as a reliable choice for influencer marketing needs. It offers a user-friendly interface, competitive pricing, and excellent customer support.

Dovetale has proven instrumental in influencer discovery, outreach, campaign management, and gifting across various niches and markets. The platform helps users identify brand-aligned influencers to consider for partnership, tailors recommendations to achieve business results, and provides access to data quickly, including demographic breakdowns. 

Multiple users agree that Dovetale has helped them save significant time and energy searching for influencers, weed out those with fake followers, pinpoint audiences, streamline the influencer marketing process, and learn more about proper influencer marketing processes. The tool is used to create queries and track influencer performance to simplify the process of finding and working with influencers. Overall, Dovetale solves the problem of finding relevant influencers for campaigns and provides an all-in-one spot to view possible influencers that can fit an array of projects.

User Interface: Users have consistently praised Dovetale's user interface, with many noting its intuitiveness and ease of navigation. Several users appreciated the granular search features that allowed them to find influencers easily based on specific criteria like keywords, location, and even audience details. The clean design has been a standout feature for most users.

Customizable Listing and Export Options: Many reviewers appreciated the platform's customizable listing options that allowed them to tailor their influencer prospecting, management, and reporting according to their individual requirements. The export feature was also highlighted as being particularly useful in helping teams review influencers together smoothly.

Reporting Tool: A significant number of users found Dovetale's reporting tool to be a critical advantage. It provided accurate data on influencer campaigns with detailed analytics such as engagement rates and follower percentages at a glance. Users found it easy to collect data using the social media tracking features, add it into reports accurately and download reports directly from the platform.

Confusing User Interface: Several users have found the user interface of Dovetale confusing and unintuitive, particularly when logging in for the first time. Some users also mentioned minor kinks in the interface, such as limitations on formatting shared slides or lists, which can be frustrating.

Poor Campaign Management Features: Some users reported that the campaign management features are sub-par, with influencers often having issues accepting invites or it just not working. Additionally, some users found it challenging at times to locate the right talent for all parts of their campaign activation, especially when they were looking for influencer content on blogs.

Limited Search Functionality: Users have complained about limited search functionality and difficulty finding people when searching for specific categories of influencers. The search function does not search as widely as they would like, and not all influencers they search for are found in the software.

Shopify Collabs (formerly Dovetale) is a marketing and relationship management software for businesses to manage and track results with creative partners on social media.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Shopify Collabs

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Shopify is a commerce platform that allows anyone to sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. 

Shopify currently powers over 90,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, and many more. Shopify was founded in 2006.

Shopify

Which Influencer Marketing Software is best? (GRIN, Meltwater, Dovetale)

More in-depth reviews at: https://bit.ly/InfluencerMarketReviews

With social media moving the needle more and more with sales, influencers and micro-influencers have made a massive impact on today's marketing strategies. Software and add-ons like GRIN, Dovetale, and Meltwater all offer marketing tools to leverage the affiliate marketing world.

Influencer Marketing Software and tools help to locate and connect your brand to an influencer's audience and publication in some capacity. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with.

An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing to this, there are also influencer marketing agencies which marketers can utilize, but these services typically cost more than using influencer marketing platforms alone.

Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase their products’ visibility. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.

Timestamps
00:00 Introduction
00:33 Grin
01:31 Dovetale
02:11 Meltwater
03:03 Conclusion

#influencermarketing #GRINsoftware #meltwater

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Shopify Collabs
Formerly Dovetale

Overview

What is Shopify Collabs?