Name: Drawbridge (discontinued)
Rating: 7.6 (4 reviews)
Author: Discontinued Products

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Functional Testing

Image Recognition

Java Technologies

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Email Spam Filter

Emissions Management

Privacy Policy Generators

Enterprise

Accounting

Digital Banking

Finance and Accounting

401(k)

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Deduplication

Data Privacy Management

Data Science

DevSecOps

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

IoT Device Management

Managed Private Cloud

Migration

Network Performance Monitoring

Sensitive Data Discovery

Testing Services

User Virtualization

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Digital Content Creation

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Acceleration

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Animation

Digital Forensics

Geographic Information

Insurance Suites

PCB Design

Physical Therapy

Tax Practice Management

Vertical-Specific

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Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

Starter

Professional

Lytics

Meiro CDP

Drawbridge (discontinued)

Identity Resolution

Likelihood to Recommend

Discontinued Products

Salesforce Sales Cloud

Google Ads

Salesforce Data Cloud For Marketing, on Marketing Cloud

Google Ad Manager

Salesforce CMS

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) 2021-07-27 14:20:56

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

User interface

Advanced users

Customer support

Business wire

Home

Identity Resolution Software

Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.

tracks browsing habits
makes personalized recommendations
tracks online activity

well, it's tracking you, so that's a problem
IoT - connected to all smart devices
user interface is only for advanced users
can give incorrect and inappropriate links for setting
difficult to control broad settings
terrible customer support (what do you expect from LinkedIN)

Troubleshooting
no ROI as too much troubleshooting goes into each project
did not synchronize teams' needs
poor user interface
waste of time

Google Ad Manager, Google Ads (formerly AdWords), Salesforce Audience Studio (formerly Salesforce DMP) and Salesforce CMS

Drawbridge (discontinued)

Overview

What is Drawbridge (discontinued)?