Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Reviews

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Ratings and Reviews
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Score 2 out of 10
Vetted Review
Verified User
Review Source
Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Scorecard Summary

Feature Scorecard Summary

Ad Network Integration (1)
40%
4.0
Data Transfer (1)
40%
4.0
Ad Campaigns (5)
38%
3.8
Ad campaign creation (1)
60%
6.0
Ad deployment (1)
30%
3.0
Display advertising (1)
20%
2.0
Ad display and retargeting segmentation (1)
30%
3.0
Sequence targeting (1)
50%
5.0
Ad Reporting & Analytics (6)
25%
2.5
Ad dashboards (1)
20%
2.0
Ad performance reports (1)
30%
3.0
Ad conversion tracking (1)
40%
4.0
Ad attribution reporting (1)
10%
1.0
Cross-channel ad management (1)
20%
2.0
Ad forecasting and optimization (1)
30%
3.0

What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Pricing

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.

What are Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)'s top competitors?

MatchCraft AdVantage, SmartyAds DSP, and AppNexus are common alternatives for Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions).

Who uses Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

The most common users of Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) are from Enterprises and the Banking industry.