Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Score 6.4 out of 10
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Overview

What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.
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Recent Reviews

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Pricing

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N/A
Unavailable

What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?

Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (5)

Reviews

(1-1 of 1)
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Score 2 out of 10
Vetted Review
Verified User
Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Ad Campaigns (5)
38%
3.8
Ad campaign creation
60%
6.0
Ad deployment
30%
3.0
Display advertising
20%
2.0
Ad display and retargeting segmentation
30%
3.0
Sequence targeting
50%
5.0
Ad Network Integration (2)
20%
2.0
Data Transfer
40%
4.0
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
25%
2.5
Ad dashboards
20%
2.0
Ad performance reports
30%
3.0
Ad conversion tracking
40%
4.0
Ad attribution reporting
10%
1.0
Cross-channel ad management
20%
2.0
Ad forecasting and optimization
30%
3.0
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
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