Drawbridge - best to seek alternatives
Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital …
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Overview
What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?
Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.
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Pricing
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What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?
Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
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Product Details
- About
- Tech Details
What is Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)?
Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
 (5)
Reviews
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August 03, 2021
Drawbridge - best to seek alternatives
Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.
- tracks browsing habits
- makes personalized recommendations
- tracks online activity
- well, it's tracking you, so that's a problem
- IoT - connected to all smart devices
- user interface is only for advanced users
- can give incorrect and inappropriate links for setting
- difficult to control broad settings
- terrible customer support (what do you expect from LinkedIN)
38%
3.8
20%
2.0
25%
2.5
- Troubleshooting
- no ROI as too much troubleshooting goes into each project
- did not synchronize teams' needs
- poor user interface
- waste of time
- Google Ad Manager, Google Ads (formerly AdWords), Salesforce Audience Studio (formerly salesforce dmp) and Salesforce CMS
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.