Name: Droid Marketing
Author: Droid Marketing

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Development

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Infrastructure

Data Center Infrastructure Management

Data Lakehouse

Data Observability

Data Privacy Management

Database Load Balancing

Ethernet Switches

File Sync and Share

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Log Management

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Password Management System

Remote Support

SOA Governance

Single Sign-On

Smart Contracts

Solid State Drives

Threat Hunting

Threat Intelligence

Virtual Private Cloud (VPC)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Collaboration

Customer Success

Digital Content Creation

Digital Signage

Email Marketing

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Construction Management

Equipment Rental

Homeowner's Association (HOA) Management

InsurTech

Insurance Suites

Investment Portfolio Management

Tax Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

ReportsNow

FastPIPE

FastEST, Inc.

AspenOne Supply Chain Management

Aspen Technology

Crowdtap

Frosmo

Frosmo Ltd

Azurepath

Azurepath, LLC.

Screenful

Screenful Oy

Aras PLM

Aras Corporation

Droid Marketing is a marketing automation solution offered by Droid Marketing GmbH. According to the vendor, it aims to help organizations improve their marketing and sales processes by providing customer-centric and personalized communication. The product is suitable for organizations of various sizes, ranging from small businesses to large enterprises. The following are key features of Droid Marketing:

**Tailor-made Marketing Automation**: Droid Marketing offers a customizable marketing automation solution that can be tailored to meet the specific requirements of each organization. According to the vendor, it supports cross-functional synergies and resource-efficient transformation by implementing automation processes across departments.

**Data-driven Insights**: According to the vendor, Droid Marketing emphasizes the importance of data in understanding customers and optimizing internal sales processes. By connecting existing data silos, organizations can uncover synergies that lead to an increase in marketing output. The solution provides personalized insights from previously unpersonalized media channels, enriching existing data.

**Integration and Personalization**: Droid Marketing enables the integration, consolidation, and personalization of customer journeys across various channels. According to the vendor, it connects data with behavior-based insights, creating the foundation for targeted and revenue-enhancing sales communication. Customer journeys can be played out on owned channels as well as in media channels, ensuring a seamless and personalized experience for customers.

**Efficient Implementation and Support**: With a decade of experience in marketing automation, Droid Marketing offers efficient support to organizations in their journey towards profitable customer journeys. According to the vendor, they help organizations become automation-fit by ensuring they have the necessary infrastructure and processes in place. Droid Marketing then transforms data into personalized real-time communication, providing organizations with the tools to execute and monitor successful campaigns.

**GDPR-compliant Solution**: Droid Marketing is a purely Austrian development that prioritizes data protection and compliance with the General Data Protection Regulation (GDPR). According to the vendor, organizations can choose to host their data on-premise, in a private cloud, or with a cloud solution in Western Europe. The solution ensures that all requirements for data protection and data security are met, with support from their partner DSGVOHELP.

**Tailored Marketing Automation**: Droid Marketing offers a tailor-made marketing automation solution that can be customized to meet the specific requirements of each organization. According to the vendor, organizations can adjust the pace of their transformation based on their internal capabilities and needs, implementing modules step-by-step while delivering measurable results with tangible metrics.

**Data-driven Decision Making**: According to the vendor, Droid Marketing enables organizations to gain a completely new understanding of data, empowering them to make data-driven decisions. By connecting data silos and providing personalized insights, the solution helps organizations optimize internal sales processes and enhance marketing output.

**Real-time Communication**: Droid Marketing allows organizations to deliver individualized real-time communication to customers. According to the vendor, organizations can analyze individual customer data, create automated journeys, and execute and monitor campaigns to provide a seamless and personalized experience for their customers.

**Flexible Data Hosting**: Organizations have the flexibility to choose where their data is hosted, whether on-premise, in a private cloud, or with a cloud solution in Western Europe. According to the vendor, Droid Marketing ensures compliance with data protection regulations and prioritizes data privacy and security.

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

Droid Marketing

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Customer Data Platforms (CDP)

Droid Marketing

Overview

What is Droid Marketing?