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Dstillery has proven to be a powerful tool in the advertising industry by solving multiple business problems. Users have found that the …
Overview
What is Dstillery?
New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.
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What is Dstillery?
New York-based Dstillery offers their eponymous platform as an "intelligence engine," essentially for cleaning and optimizing cross-platform customer data, for optimizing ad spend, targeting, and increasing conversion.
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Product Details
- About
- Tech Details
What is Dstillery?
Dstillery is a custom audience solutions company, aiming to empower brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
Dstillery's premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. The vendor states because Dstillery rescores candidates in and out of audiences every 24 hours, its audiences are always up-to-date and on-target. Dstillery boasts brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech as users of Dstillery’s audience solutions for branding and direct response initiatives to thrive.
Dstillery Video
ARE YOU PREPARED FOR A COOKIELESS WORLD?
In 2023, the third-party cookie — the foundation for programmatic advertising — will be retired; leaving the industry uncertain of the future of digital advertising.
That's why we created a new, cookieless ad targeting product, ID-f...
Show More Dstillery Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Dstillery has proven to be a powerful tool in the advertising industry by solving multiple business problems. Users have found that the product's ability to navigate around the lack of cookies has been immensely helpful. This feature helps users find curated Lookalike audiences for their clients, enabling them to tap into all of their clients' ideal audiences and ensuring segments used are spot on. As a result, users can create more efficient and customized data segments, leading to improved media performance for their clients.
Moreover, Dstillery has helped bridge the gap between audience sourcing and targeting. The product ensures that advertising is going to qualified users as much as possible and provides solutions for the cookie-less future. Users have noted that Dstillery gives them quality audience data that's updated continually for their clients. They can also work with top-performing audiences to drive the best performance for clients' KPIs. Additionally, by identifying demo and behavioral insights on their users, users can create custom segments utilized by pixels, offering audience insights to their clients. Ultimately, Dstillery offers a solution that improves efficiency in the advertising process while providing valuable data insights.
Efficient Customer Service: Users have consistently praised Dstillery for their efficient and reliable customer service. Many customers noted that the team was responsive to all requests, helping with curating prospecting segments based on customer data and other prospecting factors.
Easy-to-use Platform: The platform provided by Dstillery has been deemed easy to use and navigate by many users. They appreciated the options available for creating highly specific or expanded segments, as well as the ability to create custom audiences quickly.
Custom-built Audiences: A large number of users found Dstillery's ability to create custom-built audiences invaluable. They appreciated being able to find unique niche audiences that they couldn't locate elsewhere and found the insights very helpful in improving their campaigns' targeting strategies.
User Interface: Some users have found Dstillery's user interface to be non-user friendly and difficult to navigate, resulting in longer time taken for building audiences.
Limited Granularity of Segments: A desire for more specific and granular segments has been expressed by some users. They wish to see more options available when certain audiences do not fit the mold of all clients.
Pricing: There are concerns that pricing for Dstillery's ID-Free solution may be out of reach for smaller advertisers.
Users frequently recommend the following actions when using Dstillery:
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Test Dstillery's ID free solution to add scale to existing 1st party audiences: Customers have found value in exploring Dstillery's ID free solution to enhance the size of their existing first-party audiences. This recommendation suggests that testing this feature can help businesses reach a broader customer base.
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Utilize Dstillery's custom Lookalike audiences for valuable incremental audiences: Reviewers advise partnering with Dstillery and leveraging their custom Lookalike audiences. This suggestion implies that by utilizing these tailored audience segments, businesses can target new and valuable potential customers.
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Stay in close contact with your Dstillery representative for quick issue resolution: Users recommend maintaining regular communication with their Dstillery representative to address any concerns or problems promptly. This guidance emphasizes the importance of actively engaging with the vendor to ensure efficient issue resolution.
It is worth noting that some users also suggest familiarizing oneself with Dstillery if working in an agency and asking questions as needed. Overall, reviewers highly recommend using Dstillery as it is described as easy-to-use, effective, and helpful in supporting campaign performance.