Name: DynAdmic
Author: DynAdmic

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Academic Advising

Education

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Desktop Publishing

Enhanced 911 (E911)

Environmental Health and Safety (EHS)

Manufacturing Execution

Project Portfolio Management

Enterprise

Accounting

Investor Relations

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Build Automation

Cloud Storage

Continuous Delivery

Converged Infrastructure

Data Center Cooling

Data Fabric

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Threat Intelligence

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Press Release Management

Product Information Management (PIM)

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Quote to Cash

Sales Coaching

Sales

Cloud Infrastructure Entitlement Management

Security

Apparel

Chargeback Management

Dental

Financial Services CRM

ID Card

Internet of Medical Things

Nonprofit Fundraising

Oil and Gas

Vertical-Specific

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DynAdmic is a digital video advertising solution that aims to optimize campaign performance metrics. It curates advertising inventory from leading websites, utilizing smart targeting, brand safety, and fraud security. This platform is designed for advertising agencies, marketing professionals, brand managers, media buyers, and digital marketers across various industries. According to the vendor, DynAdmic offers the tools and features to effectively reach target audiences.

## Key Features

**Contextual Modeling**: According to the vendor, DynAdmic utilizes contextual modeling to tailor audiences for digital video campaigns. By analyzing the spoken content within videos using AI proprietary audio recognition technology, viewers can be targeted in real-time based on the content they are about to watch. The vendor claims that this individualized ad exposure ensures maximum attention and engagement.

**Campaign Customization**: DynAdmic allows users to design campaign delivery around multiple categories and custom-made keyword lists. The vendor states that advertisers can target specific categories such as celebrities and events. This level of precision targeting enables tailored messaging and effective communication with the desired audience.

**Scale**: According to the vendor, DynAdmic provides access to a large pool of premium video advertising placements. They claim to analyze over 50 million URL contexts per day, with daily video views exceeding 15 billion. In 2020, the vendor reports over 900 million unique viewers. They state that DynAdmic covers more than 150,000 websites, offering extensive reach to potential customers.

**Campaign Performance Analysis**: DynAdmic offers comprehensive campaign performance analysis by analyzing and storing ad placement performance metrics. The vendor claims that this data-driven approach provides real-time insights into campaign efficiency through a transparent delivery dashboard. DynAdmic aims to surpass branding and performance goals, guaranteeing high overall performance and key performance indicators (KPIs).

**Fraud Security**: According to the vendor, DynAdmic has a constantly evolving immune system to combat fraudulent activity. They state that the average invalid traffic rate certified by IAS is less than 0.5%. DynAdmic aims to fight against bot activity, impression fraud, pixel stuffing, and fake pre-roll placements. The vendor claims that their platform ensures ads are seen by real people, maximizing impact and return on investment.


Remarkety

Platform Base Package

Springbot

DynAdmic

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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DynAdmic

Overview

What is DynAdmic?