Dynamic Yield

Dynamic Yield is a great tool that enables you to really scale up A/B/n testing and personalisation in a way that a smallish company by themselves wouldn't be able to achieve. The interface is self-explanatory and has some great options for targeting and audience creation. Having previously used Google Optimize it was easy to move over.

I use Dynamic Yield for A/B Testing, setting up recommendations and personalisation on our websites. Dynamic Yield helps us to test and learn optimisation ideas and having the capability to measure how incremental value the tool has since we onboarded.

We use Dynamic Yield for our websites for A/B Test, membership popups on homepage, banner on booking engine, inactivity popup box, A/B tests.Business problems that is solves are low conversion rates by adding inactivity popup box, Static content experience by showing dynamic content based on segmentation like country, mem or nonmem users, Better A/B testing and optimization.Scope of use are web personalization in form of Banners, Popups, inactivity lightbox, newsletter sign up, personalized content. One good feature is AI powered product recommendations on homepage, segmentation and targeting (new vs. returning users, loyalty members)

A/B testing for continuously improve UI/UX and Omnichannel consistency to unify experience across different channels

Dynamic Yield is primarily a no-bottleneck tool we use to personalise content on our website. Although the initial CSS set-up takes time, the payoff has been very fruitful. Unique customisable templates, quick hotfixes on webstore enhancements, and a large variety of campaign types that can be previewed and published in real-time make Dynamic Yield the ultimate game-changer for tailored experiences. Not only will guests see content relevant to them, but this can also be tweaked over time through testing methods that utilize slick components, allowing for effortless measurement. Dynamic Yield also takes A/B testing to another level; users can split allocations beyond just the 50/50 threshold. Additionally, a powerful dynamic allocation method can be applied, whereby components with higher engagement will take precedence, making them more prevalent. It solves the business problem of not having enough data-driven actions, without requiring the involvement of a complex development team. Dynamic Yield has shifted from becoming a tool we occasionally use to gather insights to a business necessity imperative for making data-driven decisions.

We use Dynamic Yield for both onsite and offsite personalisation in 29 countries around the world today.

We leverage the platform for Product Recommendations, Content Personalisation and Experimentation / A/B Testing in all markets.

For Offiste, we are leveraging the Reconnect toolset to embed Product Recommendations into targeted email and web push notifications.