Name: E-mail Module
Author: empaction

Help Desk

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Development

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Payment Facilitation

Enterprise

Accounting

Accounts Payable

Accounts Receivable

Payment Gateway

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Performance Management

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Payroll

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AI Governance

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Output Management

Privileged Access Management

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Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Data Management

Email Deliverability

Email Marketing

Headless CMS

Marketing Automation

Mobile Advertising

Online Reputation Management

Press Release Management

Product Intelligence

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Marketing

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Government Contracting

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Sales

Cloud Access Security Brokers

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Vertical-Specific

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Efficient Communication: Users have appreciated the ability to send emails to multiple recipients simultaneously, which has allowed for efficient communication. Many reviewers have expressed satisfaction with this feature, highlighting its usefulness in saving time and effort.

User-Friendly Interface: The interface of the E-mail Module has been praised by users for being much easier to understand compared to other modules. This user-friendly design has garnered positive feedback from several reviewers, who have found it intuitive and straightforward to navigate.

Reliable Email Delivery: Many users have mentioned that the E-mail Module demonstrates a high level of reliability when it comes to delivering emails directly to the main inbox. This aspect is particularly important from a sales perspective as it ensures that important communications reach their intended recipients without any issues.

Outdated and Unappealing Interface: Some users have expressed dissatisfaction with the interface of the E-mail Module, stating that it appears outdated and lacks visual appeal. Suggestions have been made to replace it with a more modern and visually pleasing design.

Lack of Streamlined Options: Reviewers have mentioned that while the interface is easy to navigate, they were disappointed by the limited options available. They believe that there should be more efficient and streamlined features added to enhance usability.

Difficulties in Obtaining Support: Users have reported difficulties when seeking support for the Empaction E-mail Module service. Specifically, employees faced challenges related to geographic reports and customer maps, which caused operational problems.

Users of the E-mail Module have had significant time savings and improved productivity. They have found that the software enables them to progress more regularly in their work by efficiently managing a high volume of incoming and outgoing emails. This has been particularly valuable for professionals who receive a large number of emails daily, allowing them to stay organized and respond promptly.

In addition to time savings, users have experienced improved visibility and communication with clients. The software allows them to send emails directly to clients' main inboxes, eliminating the risk of important messages getting lost in spam folders or other email filters. This has helped establish trust and enhance relationships with customers, as they feel confident that their messages are being received and attended to.

The E-mail Module has proven to be versatile, supporting various use cases such as sales and marketing actions. Users have utilized its features for outreach campaigns, managing leads, and communicating with prospects and existing customers. The comprehensive nature of the software, which includes map and report generation, secure content delivery, and autonomy in reach management, has made it a reliable tool for professionals across different industries.

Although some users have explored real-time communication tools as alternatives to email, they acknowledge the completeness and capabilities of the E-mail Module. While they may have temporarily switched to other platforms for specific needs, they do not rule out the possibility of returning to the E-mail Module in the future due to its comprehensive feature set and proven effectiveness in their workflows.

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Professional

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E-mail Module

Software for bulk creation, sending and tracking of Emails for marketing purposes.

empaction

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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