EBnavi

EBnavi is an all-in-one platform designed by the Employer Branding Institute to audit and develop employer branding strategies. According to the vendor, it offers a comprehensive suite of tools, education, benchmarks, and analysis to effectively manage employer brands. The product caters to professionals in various fields such as human resources, employer branding specialists, recruitment professionals, internal communication specialists, and marketing professionals. It is suitable for companies of all sizes, ranging from small businesses to large enterprises.

Key Features

Benchmarking & Strategy Analysis: EBnavi provides benchmarking capabilities to compare a company's employer brand with industry best practices. It offers a range of analysis tools to assess the effectiveness of employer branding strategies and identify areas for improvement.

Employer Brand Development Diagnosis: The platform conducts an in-depth assessment of the employer brand's development stage using the Employer Brand Growth Matrix. It provides a comprehensive diagnosis of the employer brand's engagement and reach to the target audience. Users receive specific operational plans and recommendations to prioritize and implement initiatives.

Market Benchmarks: EBnavi enables users to compare their company's employer brand with leading firms worldwide. It provides internal benchmarking to track the progress of brand development over time. Users can gain valuable insights into their brand's positioning and identify key challenges to becoming a desired employer.

Strategic Report: EBnavi generates a strategic report immediately after completing the audit questionnaire. The report includes data-based insights, internal and global benchmarks, and tailored recommendations. Users can leverage this report to guide the implementation of initiatives and strive to become a top employer in the market.

Employer Brand Social Media Pulse: EBnavi offers live monitoring of employer brand mentions on popular social media platforms such as Facebook, Instagram, and LinkedIn. Users can track brand sentiment, measure engagement levels, and respond to user reactions. The platform provides valuable insights into the most engaging channels and content types, helping optimize social media performance.

Employer Brand Online Learning: EBnavi provides a comprehensive range of online courses to educate users on various employer branding topics. Users can track their progress, assess their performance, and receive certification upon completion. The courses are enriched with real case studies and offer practical tools, templates, and tips for developing a strong employer brand.

Expertise Knowledge: EBnavi grants users access to a vast library of resources, including over 100 case studies, tools, templates, and calendars for employer branding. Users can learn from best practices, real business cases, and practical applications. The platform aims to equip users with the expertise and knowledge necessary to create a robust employer brand and deliver value to the market.