Echobox Email

Score9.1 out of 10

3 Reviews and Ratings

What is Echobox Email?

Echobox Email is an email platform that generates optimized, personalized newsletters. With automation that tailors to the user's content and audience preferences, Echobox Email is designed to create emails with the right content, displayed in the right way, sent to readers at the optimal time, to increase open rates, click rates, traffic and engagement.

Echobox Email integrates with a number of other platforms to ensure the user's subscriber lists are always in sync with their CRM and subscription software.

Echobox boasts users among 2000 brands worldwide using Echobox's automation technology, including Newsweek, CNBC, The Guardian, The Telegraph, El País and Le Monde.

Echobox Email

✓ Generates emails and newsletters optimized to increase open rates and click rates

✓ Saves time and removes the guesswork from designing and building emails

✓ The AI personalizes content, content ordering, and send times for each individual subscriber to maximize open rates and click rates

✓ Uses RSS feeds to populate different newsletters or even different sections of the same newsletter

✓ Creates and sends editorial newsletters, custom-built HTML emails or transactional emails

✓ Email creation can be fully automated requiring no human intervention, or users can maintain manual control according to needs

✓ Detailed analytics show subscriber engagement and breakdown of best-performing articles in each newsletter

Categories & Use Cases

Email Marketing

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.9

URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.4

Marc Kreidler View profile

Full Stack Developer in Engineering at Q.Digital (11-50 employees employees)

Use Cases and Deployment Scope

We work in the online publishing space across 5 different properties. Our sites send email newsletters anywhere from once a day to once a month, and special campaigns for brand partnerships. Echobox Email allows our editors to automate over the weekend or during vacations and to start the newsletter from a curated selection of articles, only needing to override when necessary. It's been a real time saver for the editorial team and the web team no longer needs to manage a complicated set of workarounds.

Pros

Easy interface for everyone to learn
Personalized send times have led to increased open rates
Ability to automate whole campaigns by theme or category
Responsive support team that has already incorporated feedback

Cons

Reporting area has bare minimum and could use some UI improvements
Timezone quirks can come up when editorial team is fully remote
Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
Integrations with common form plugins would be great

Return on Investment

Increased open rates 17%
Higher click totals overall

Usability

Alternatives Considered

Intuit Mailchimp and Campaign Monitor by Marigold

Katerina Pandinaki View profile

Journalist in Social Media at Cretalive.gr (11-50 employees employees)

Use Cases and Deployment Scope

It is used by editors in Newsroom, so that they save time and post by the most proper way, in order to achieve most of the reach possible. It is also used in order to send customised Newsletters.

Pros

Increases traffic
Saves time
Scheduling
Nice, Modern Design of Newsletters

Cons

Stories on Facebook
More editing options for photos (e.x. layering, pixelating)
Define also seconds when scheduling

Most Important Features

Scheduling
Prioritising
All social platforms in one tab
Saving time to produce and send a newsletter
Doesn't need knowledge in designing, due to the layout of the Newsletters

Return on Investment

Traffic Increase
Saves a lot of time
Keep you in touch with the subscribers for Newsletters

Other Software Used

Arena.im, Fotor, Canva

Constant Contact

Intuit Mailchimp

ActiveCampaign

Echobox Email