Echobox

Echobox

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Echobox

Overview

Reviews

Posting goes hand in hand with Echobox

10
We use Echobox in our team to post the different articles that we have to publish. To post the articles we use it both in a manual way and …
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Optimized Timing

8
As a news publisher, we have a large volume of content being published on social media throughout the day. Echobox allows us to optimize …
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Incredibly Impressive Tool

10
We use Echobox to schedule posts on Facebook, Instagram, and Twitter. The tool is used by Editorial Team for publishing action and the …
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What is Echobox?

Echobox is an AI-powered publishing solution that understands the meaning of content. With automation that tailors to each publication and audience, Echobox is designed to share the right content with the right audience at the optimal time, resulting in more traffic, higher…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Features Scorecard

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Product Details

What is Echobox?

Echobox is an AI-powered publishing solution that understands the meaning of content.

With automation that tailors to each publication and audience, Echobox is designed to share the right content with the right audience at the optimal time, resulting in more traffic, higher engagement and greater revenue from social media and email newsletters.


Built for media and publishing organizations, Echobox is an automation platform boasting more than 1000 publishers worldwide as users, including Newsweek, The Times, The Telegraph, Handelsblatt, Le Monde and Conde Nast.


Echobox Social

✓ Mitigate Facebook algorithm changes. Echobox constantly monitors changes to Facebook’s Newsfeed so our users are the least affected

✓ Unique to an audience. Every audience is different - Echobox learns from content, readers and social pages

✓ Perfect timing decisions. Echobox has an understanding of Facebook based on almost a million posts made every month

✓ Night-time and weekend posting. Schedule posting at optimal times over weekends and nights or have Echobox select and post content automatically

✓ A/B Testing. Get to know audience better. Test different headlines, messages, images or videos to find what engages an audience most effectively


Echobox Newsletters

✓ Generate perfect newsletters in seconds, fully optimized to increase open rates and click rates

✓ Save countless hours and remove the guesswork from designing and building your newsletters

✓ The AI maximizes newsletter performance by determining the best content, order, design and send times for each unique audience

✓ Echobox automatically A/B tests different template layouts for each newsletter

✓ Use RSS feeds to populate different newsletters or even different sections of the same newsletter

Echobox Features

  • Supported: AUGMENT: Used by thousands of social media editors every day, Echobox continously analyses published website content to predict virality - so users can post less but deliver more traffic.
  • Supported: AUTOMATE: Speed up workflows by using artificial intelligence to automate some or all social media sharing. Trained off 245 million data points, Echobox’s sophisticated algorithms drive reach and unlock time-savings.
  • Supported: A/B TESTING: Get to know an audience even better with the first-ever organic A/B Testing for Facebook. Test two variations of the same post to increase CTR by an average of 20%.

Echobox Competitors

Echobox Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Echobox's best feature?

Reviewers rate Usability and Support Rating highest, with a score of 8.6.

Who uses Echobox?

The most common users of Echobox are from Mid-size Companies and the Media Production industry.

Reviews and Ratings

(71)

Ratings

Reviews

(1-25 of 71)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
As a regional publisher of local news, I find Echobox to be very useful for delivering our content on the right social platforms at the right times for optimal audience engagement. They are helpful, and do a great job of staying on top of the algorithms that drive engagement on the various social platforms.
  • Their autofeed makes scheduling content across platforms easy.
  • They do a good job of scheduling automatically to optimize engagement results.
  • It is easy to set up and use.
  • I wish their analytics fed directly into Data Studio.
  • You have to get analytics data pulls emailed to you.
Echobox is especially well-suited for organizations that do not have a lot of manpower to throw at managing their social content publishing and to optimize the results. It can be of great use to publishers who are looking for help in automating a lot of this and getting better results than they probably currently enjoy.
Jon Entine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We promote our stories through social media in a variety of venues, most prominently Facebook and Twitter. The two together generate a fair amount of our readers, but our numbers were stagnating until we started using Echobox. We had been using Hootsuite, which was okay. After a lot of research, we decided to partner with Echobox to coordinate organizing and sending out Tweets and post stories on Facebook. Echobox has been far more efficient. It has a very intuitive interface. It’s very easily programmable. Also, they use AI to figure the best times to post our social media. It can also be set up to pick and choose the best stories to promote based on AI. You can pre-program Echobox to promote the most popular articles on weekends to fill in as we don’t publish new stories on the weekend. Echobox can also promote older stories if they suddenly take wing because of news developments. Echobox also can be used for LinkedIn, newsletters, and other communication tools.
  • Organizes our social media posts across both Facebook and Twitter
  • Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
  • AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers
  • The only issue of note is that as a nonprofit, it would be great if Echobox was more flexible in offering us appropriate discounts; while the services are fantastic, with multiple social media platforms the costs can add up
Frankly, it's been a boon for us. It's helped us streamline our social media on Facebook and Twitter. I assume it would offer the same great functionality for LinkedIn and Instagram, but our budget constrains us. We have not found any particular areas in which Echobox falls short of four expectations.
Thandolwethu Gulwa 🇿🇦 | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Echobox helps ensure that our social media posts are scheduled timeously and accordingly. With that, the feature to choose for the social media posts to publish automatically at peak times has been an amazing tool that has allowed us to create online content without worrying about scheduling. It is a major convenience.
  • Organises social media platforms.
  • Guides you through the what's best to repost.
  • Allows you to schedule and have content published automatically.
  • I wish the platform could fine tune my writing for the posts I create so that they are suitable for the platform they go on.
My experience with Echobox is primarily through Facebook and Twitter. The platform is suitable if you also want to keep track of stats and analytics. In my industry, it is important to provide PCAs and Echobox simplifies that post-production process.
January 11, 2022

Optimized Timing

Score 8 out of 10
Vetted Review
Verified User
Review Source
As a news publisher, we have a large volume of content being published on social media throughout the day. Echobox allows us to optimize when and how our audiences on our different platforms see and engage with that content, ensuring maximum engagement and click-through to our site.
  • Optimizes exposure of content to a relevant audience
  • Ensures the right content is seen by the right audience at the right time
  • Automates the process of content publishing via an autofeed
  • Better analytics that allow as close to real-time views of how different content is performing on each platform.
  • Automated weekly / monthly analytics reports sent to relevant admins.
  • The ability to tag LinkedIn users and pages in posts created on Echobox.
Echobox is best suited for publishers with higher content output volumes that are looking to optimize visibility of and engagement on social media posts.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Use it for content distribution and social media automation.
  • Automation and AI.
  • Content distribution.
  • Easy onboarding.
  • FB Stories
  • IG Stories
For those of you with a massive content library that want to share evergreen content on an ongoing basis for audience growth and traffic generation, Echobox is a fantastic tool. It automatically selects the highest performing posts, schedules and optimizes for maximum distribution.
Axel Vicente | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to improve traffic from social networks and to have more strategy in the content distribution. The Echobox algorithm has helped to achieve the traffic goals in our newsroom.
  • Content distribution is more effective.
  • Echobox Analytics helps to take better editorial decisions.
  • Allows to do AB test to get better perfomance in social media.
  • Instagram posts and stories could be better.
  • It must improve the content categorization, specially the evergreen articles.
  • Actually Echobox can not post articles by geolocation.
Echobox logarithm allows content to be published at the appropriate times. This allows content to perform better and to achieve traffic goals easily.
December 01, 2021

[Lives] up to expectation

Akhyari Hananto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox combines scheduling with analytics, setting up [the] frequency of posts with single click, and reshare past published posts. Something that I'd looked fwd to [for a long time long.]
  • Post analytics
  • Easy to repurpose the past posts
  • Scheduling is super easy
  • It helps to publish posts when audience are online
  • "New share" can only share URL, not caption+url.
  • the AI-[assisted] caption seem to only copy quote, not exactly the most interesting piece[.]
  • Would be great if there's an option that a Facebook post and twitter post can be made as one.
the [auto-post] is definitely a game-changer, so much helpful for our social media [staff]. they now have more time to create other social media [content.]
Nuria Leon Bernardo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage our social pages (Twitter, Facebook, and Instagram). As a [newspaper,] we want to reach as many readers as possible so we rely on our social media to acquire them and also to promote our articles. With the constant changes to each platform's algorithm, it is very hard to understand what is the best time to post something and Echobox saves us the time and hassle by doing that for us.
  • Knows the best time to post something on social media[.]
  • Creates the post (image, link and description for you)[.]
  • Combines everything in one place[.]
  • More options when creating Instagram stories, for instance[,] choosing the [URL] button placement[.]
  • Some more insights into Echobox's score decisions[.]
  • Some kind of analytics[.]
Echobox works best for publications that release articles such as [newspapers], magazines, etc. If your company relies on content created by a designer, you won't really use Echobox's ability to pull the content from your website and create the posts for you. You can still add your own designs though.
November 17, 2021

Review from an editor

Angelica Celinska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Across the editorial departments of several magazines.
  • Suggests new content from website
  • Takes content from articles to use as the post
  • Different scheduling options - a variety to choose form and set your own
  • Posting on various platforms from one place
  • Missing functionality twitter - to add comments to a post at the posting stage, allowing for a thread to be created.
  • The tagging function is not always working - in terms of a drop-down of names/accounts when typing @...
All social media posts are in one place, wording for the post is taken from the content - saving time, a lot of different scheduling options.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox in our team to post the different articles that we have to publish. To post the articles we use it both in a manual way and with auto-feed. Autofeed is a real help when having to multitask and is definitely a tool on which we can rely when there are fewer staff members or a heavy workload. Thanks to the metrics we can pull from Echobox we can decide which content to repost in order to boost its visibility and raise its metrics.
  • Echobox know the best time to post our content
  • We can schedule our differents posts
  • With Echobox we can make AB test
  • It helps us simultaneously publish the same content in all our social media
  • When we upload a video we can´t add an image that gives a gist of what it is about.
Echobox knows the best time to post the content and it helps simultaneously publish the same content on different social media. Also, thanks to the metrics you can pull from Echobox you can decide which content to repost in order to boost its visibility and raise its metrics. Echobox allows you to change the title, the image and use emojis.
Federico Aikawa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
With a small social media team, Echobox offered us the ability to increase our social media posts, in addition to allowing us to focus on better quality audiovisual content. One of the great advantages is that we can obtain instant analytics of the best content, and add the possibility of republishing "evergreen" content more easily.
  • Publishing Instagram Stories with link to our website.
  • Modify titles and images of link post on Facebook
  • Schedule special content for weekends and early mornings.
  • The image editor could be better
  • Custom images templates for photo posts with quotes
  • Integration with third-parts analytics like Chartbeat
Echobox is a necessary tool for any journalistic organization in the world that wants to maintain a presence on social networks. It greatly simplifies the work of the social media team, added to the possibility of scheduling more content for times when there is less staff (weekends), and the possibility of having instant metrics of the posts that worked best. Something that could be improved is the possibility of creating Twitter threads, since in scenarios where urgency rules (breaking news), need more spontaneity is needed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox is the easiest tool I've ever used: it's intuitive, fast-loading, never glitches, everything is on one page, and their support team is excellent. It cuts out about 6 fiddly jobs before sharing, which makes the entire process much faster and really helps with analytics too. Also, it constantly evolves and has got even better over the years so I'm excited to see what's to come!
  • Clear analytics
  • Great support team on hand
  • Increases traffic
  • Making an app - although their mobile site works well
  • Easier to search in analytics
It's perfect for any social team within publishing if KPIs are based on traffic (and it also saves so much time). It's incredibly easy to teach people so is great for a bigger team or one that hasn't used other scheduling platforms before. For a brand publishing only a few times a day, perhaps it's not as appropriate.
Score 9 out of 10
Vetted Review
Verified User
Review Source
[Our company] recently starting using Echobox to help improve engagement and visibility of our market-leading editorial content whilst having minimal impact on the internal resources of our teams. After 6 months with the tool, we couldn't be happier with the results we are seeing and are now in the process of rolling Echobox out more widely across the business.
  • Improve content visibility
  • Automation
  • Intuitive tool
  • Additional options around social media post wording, especially on automated posts.
Echobox is great for teams with limited editorial resources and are struggling to give social media the attention needed to take full advantage of the audiences available. If you have a long tail of archive content that you are currently not getting much value from then Echobox is [worth] considering.
September 22, 2021

I recommend Echobox

Santiago Sautel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's an amazing tool that every medium should use.
  • Increase the number of visits to the web
  • Generate more interaction on social networks
  • Increasing options around Evergreen notes could be very helpful
Has generated positive results for the company
Marc Gendron | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to share our news content on social media. It has been implemented in the six media of our newsgroup. It helps us get the most reach and engagement out of the content we share, which is beneficial for deciding which content to share, how, and when. It is a very powerful and useful tool that allows us to save a lot of time and effort.
  • Simple user interface that clearly leads to easier decision making.
  • Powerful editing tools that give us the opportunity to fine tune publications.
  • Gives us the opportunity to mix automation and AI assistance with editors.
  • Some artificial intelligence suggestions are surprising.
  • Adding either a community management or comment management system to Echobox would be wonderful.
  • Service can be costly when used on multiple social accounts and across multiple properties.
Any news media wishing to make some gains on social media should consider Echobox. It is easy to learn, easy to use, and gives instant time-saving rewards. Time will tell if the promised engagement and traffic results come too.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox in order to share our articles every day. It is a real plus for me and our colleagues. It is smart, easy to use, and really effective, especially in order to optimize the publishing moment on Facebook and Twitter about our news. Really a help for the planning; I absolutely love it!
  • Optimize timeslot
  • Easy-to-use approach
  • Possibility to tag people and brands
  • The "now" button is slow
  • Sometimes the tag doesn't work
Echobox is amazing for editorial staff, especially when working in smart working. It helps us to fill the whole day on Facebook and Twitter without leaving any empty space. It is so smart and helpful that, with the optimal button, we have the chance to share different kinds of articles during the day.
Benjamin Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At The Conversation Australia, our Audience Development team who are primarily responsible for audience acquisition and content creation for social media, have recently introduced Echobox as part of our daily workflow after being advised of its utility and features by colleagues from our international editions. The major things Echobox does for our organisation are making social media curation much quicker and easier, and optimising the timing of posts based on its unique audience score algorithm. This both makes our jobs easier and makes our social media use more effective.
  • The scoring of articles via the algorithm is great - really helpful for prioritising/ordering our stories.
  • Being able to duplicate posts from one platform to create posts for another platform saves us loads of time, and helps ensure continuity across our platforms whilst still tailoring for each platform.
  • Being able to pre-schedule articles before they go live on our site (which is not possible in Facebook's Creator Studio, for instance) is extremely helpful for evening out our workflow and ensuring articles scheduled for weekends and after working hours are still posted as soon as they go live.
  • Tagging people/organisations in posts via Echobox can be a bit slower and the suggested results are not as relevant/targeted. I often find I have to search for the account's handle on the social platform's website and copy/paste that into Echobox
  • Our default captions for our Twitter posts are usually just the headline, which requires changing. I haven't been able to change this in our settings. If there is a quick-fix for changing the basis on which captions are generated, it would be great to circulate/explain this knowledge in introductory sessions and the like.
  • I literally don't have any other suggestions at this stage - I've had a great experience with Echobox so far!
I would highly recommend Echobox's application in a newsroom setting to any colleagues in the media industry. It is a fantastic tool for both increasing the effectiveness and reach of journalistic content on social media, and improving/giving us greater control over the orderly regulation of our social media team's workflow.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to schedule posts on Facebook, Instagram, and Twitter. The tool is used by Editorial Team for publishing action and the Marketing team for analytics & report. As we are fighting against Facebook's feed algorithm, Echobox helps us in improving the organic impressions, reach, and engagement. The result of the tool gives us the precise decision on which post should we invest in.
  • The scoring system gives us the idea of which scheduling mechanism we should use for the ultimate result.
  • The ability to edit on text and image of the post before scheduling gives us more room to improve the performance.
  • The ability to approve the 'AUTOFEED' for reshare function.
  • Notification when autofeed share or reshare post is published via Echobox.
Echobox helps you save time in managing social media posting/scheduling. Moreover, it helps you decide what will be the best date & time to post to result in maximum performance on impressions, reach and click. However, the downside can be system bugs for the autofeed function such as double share on the same content with a slightly different URL pattern.
Janae Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage our social media output for Twitter and Facebook. As a news station, we use it to manage which news articles are posted from our website and when.
  • Posting automatically. I has a great feature that chooses when to post certain things based on our specific audience data.
  • Scheduling posts. Echobox has a great post publisher module that includes things like link urls and videos/photos that are really important to news coverage.
  • The Archive/Analytics. This feature is very important to our growth and website impressions. We can keep track with engagement much easier with Echobox than with Facebook's tools.
  • With our account, Instagram is not connected because of platform errors. This is somewhat inconvenient.
  • Also when it was connected (Instagram), it seemed like it only had story posting capabilities. While that part is important, scheduling actual Instagram posts (Reels, IGTV, Photo, Video) are very important as well.
Echobox is more suited to companies with platforms that post frequently and are trying to also manage that output on social media, for example a news station or a blogger. In order to use all of its wonderful features to the best of it's abilities, a company would need a website with an RSS feed as well. I could imagine say a really big influencer using it but it may be too big for personal use. It's also great for small businesses that don't have a lot of time to monitor and manually post to social media.
Matúš Majer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox is used directly through our company to [maximize] Facebook inbound traffic, in which we already see an improvement.
  • Fantastic UX, better then FB Creator Studio
  • AutoFeed
  • Great support team
  • Pricing
  • No way to boost one particular post, only traffic as a whole
  • Missing some functionality, like on-publish notifications
Echobox singlehandedly reduced the workload of our editor team and can make better decisions to maximize Facebook traffic as a whole than any human could ever do. Echobox doesn't try to milk as much potential from every post, since that would lead to traffic spikes, but rather strives for a balanced increase which we started to observe after few weeks. Definitely recommended over other AI tools we considered.
Camilo Andrés Rodríguez Alfonso | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Is it used by a department, most accurate, the digital area of entertainment. Since we are using Echobox, the main problem we had was that the platform does not optimized the contents correctly, so our traffic was affected. Another thing I've found is that the videos take more time to upload, than if we did it directly from Facebook.
  • Echobox attached the contents we publish in our web site, to make easier to post on our social networks.
  • The interface is very intuitive and easy to use
  • Echobox provides a score for our posts, in order to help us to decide which one would be better to publish at that time
  • The videos take a lot of time to upload to the platform
  • Sometimes, when we choose "Optimal", echobox doesn't optimize the contents at a right time
  • We can only upload one video at a time
  • We can't add tags to the videos
If you don't want to create a grill of content, you can use Echobox, since the platform schedule the posts when it considers to be the best time. Is less appropiate if you have to upload several number of videos at the same time.
Russell Edge | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox across our whole organization for the publication of articles across a range of social media platforms, primarily Facebook and Twitter. It allows us to cross-post between different pages and platforms seamlessly, with the ability to customize each post's caption and image accordingly. It also allows us to see what's been published and what is waiting to be published, meaning we never miss any of our articles.
  • The ability to cross-post between different pages and platforms
  • Articles are picked up in real-time, allowing for immediate publication to social media
  • Able to have clear list of articles waiting to be published
  • We haven't noticed a significant difference in traffic using the AI software
Echobox is ideal for when there are large amounts of content need published to social media across a variety of pages. The ability to customize and tailor each post individually saves a lot of time and ensures you can get the right message across. However, the AI function may not be suitable for publishing large amounts of articles as it does not appear to make a significant difference.
Mathias Coeckelbergs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to plan the publication of small texts on social media platforms to readers of Doorbraak, a Flemish (Belgian Dutch) news and opinion site. It is used by everyone who works at the redaction, which allows us to see directly who has already written about which article, and hence also which articles could use more promotion.
  • Easy to work with. It is very intuitive
  • Multiple people can engage with the software at the same time, and we can monitor each others posts.
  • It allows easy integration between text, video and images
  • Automatic login would be handy, since I have to login every day.
  • I would like to see a history of queud articles. At the moment, only the future is visible.
  • There is no cancellation of images. Once I have selected an image, written an accompanying text, selected the time of publication... and then would like to change the image, I have to re-edit all other information I provided.
I am very happy with the service Echobox provided, and the small unhandiness or difficulty of image editing after all other operations is a small [con] compared to the general user-friendliness, compared to other software. Echobox is very well suited to work as a team on the redaction of a social media account, while still keeping the flexibility of monitoring each others work.
Caryn Little | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Echobox is being used by our news and web departments across all five Bahakel television stations. We will also be implementing it at six radio stations owned by the company as well. Our web producers are able to focus more time on content creation since Echobox automatically posts our digital content from our websites to our social media pages.
  • Echobox helps save time since it automatically posts content from our website to our social media pages.
  • Echobox uses custom algorithms to help our social media posts get more engagement and shares which leads to increased impressions on our website and digital products.
  • Echobox allows an unlimited amount of user accounts so you don't have to worry about kicking colleagues out of the system when you login.
  • Echobox could make some improvements to their Instagram posting capabilities. Right now, you can't add hashtags, tags or geotags on IG story posts.
  • Echobox could improve in recognizing crime related articles and not schedule them for the next day when the Autofeed is turned on.
  • It would be awesome if Echobox could learn what hashtags we always use on posts and automatically add them when the Autofeed is turned on.
Using Echobox's Autofeed saves our Web Department hours of time each day. Those employees are able to focus on creating more content for our websites than having to worry about scheduling posts to our social media pages. Echobox is also great at keeping up with all the constant changes made by Facebook. With Echobox's guidance, we don't have to worry about our pages being "dinged" by Facebook for improper posting habits.
December 24, 2020

Echoes from Echobox

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Echobox to manage how we share our news on the social media.
  • It allows us to make AB tests on Facebook.
  • It suits to our readers habits.
  • It learns when it's the best moment to share our content.
  • They should have a national customer service in order to do it in Spanish and in a local hour.
It is a good option to optimize your social media team and its work. It allows you to improve your content, even more if you are a media company and you work on news.