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Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.
- The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
- The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
- Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
- Tech support is a bit slow to respond when issues arise.
Emarsys is being used for email marketing in the marketing department.
- Haven't found anything it does particularly well
- The email and content builder is significantly worse than other email marketing platforms I've used
- Emails campaigns cannot be used in more than one automation flow
- Amount of emails collected and being sent for smart insight are inaccurate
- I've rarely completed a task without some type of user interface error
- Customer service mostly directs you to help center on website
- You have to pay extra for training
- You have to pay extra for reporting in which the system cannot provide
- Lengthy contract with a high price tag
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
- Good segmentation
- Good reporting
- Once implemented, it's a fast and easy to use tool
- The on-boarding process is not straightforward
- It's not cheap
September 18, 2014
As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.
Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.
Additionally we send 2 newsletter e-mails to our newsletter subscribers.
Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.
Additionally we send 2 newsletter e-mails to our newsletter subscribers.
- Mail automation
- Easy integration with most of the systems
- Great account management
- Easy to use
- -
May 09, 2014
I am using Emarsys to increase the lifetime value of the database for my clients.
- Sends Email
- Provides strategic insights and best practices
- A domestic technical support team
Emarsys Scorecard Summary
Feature Scorecard Summary
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
Shopify, Google Analytics, Facebook for Business, Salesforce.com, Adobe Business Catalyst (Discontinued), Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Required
Emarsys Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| In-app support |
Emarsys Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
| Supported Languages: | English, German, French, Spanish |
Frequently Asked Questions
What are Emarsys's top competitors?
Bronto Marketing Platform, Salesforce Marketing Cloud Email Studio, and Acoustic Campaign (formerly IBM Watson Campaign Automation) are common alternatives for Emarsys.
What is Emarsys's best feature?
Reviewers rate Dashboards highest, with a score of 9.7.
Who uses Emarsys?
The most common users of Emarsys are from Mid-size Companies and the Internet industry.