TrustRadius
https://media.trustradius.com/product-logos/Oa/NS/42KUJR9ZXPCS.PNG100% Do Not recommendEmarsys is being used for email marketing in the marketing department.,Haven't found anything it does particularly well,The email and content builder is significantly worse than other email marketing platforms I've used Emails campaigns cannot be used in more than one automation flow Amount of emails collected and being sent for smart insight are inaccurate I've rarely completed a task without some type of user interface error Customer service mostly directs you to help center on website You have to pay extra for training You have to pay extra for reporting in which the system cannot provide Lengthy contract with a high price tag,1,It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.,Klaviyo, Listrak and Mailchimp,Magento Open Source, monday, Adobe Photoshop, Sublime Text, Sequel Pro, Slack,5Emarsys reviewWe use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.,Good segmentation Good reporting Once implemented, it's a fast and easy to use tool,The on-boarding process is not straightforward It's not cheap,5,It has helped us to create email campaigns in an easier and quicker way. It has added flexibility to our daily operations. It is not a cheap tool. To use in full capability, dev work is required.,Adestra,250,000 to 1 million,B2C,AdestraApplying mail automation to online furniture businessAs an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box. Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail. Additionally we send 2 newsletter e-mails to our newsletter subscribers.,Mail automation Easy integration with most of the systems Great account management Easy to use,-,10,Email cycle ROI was around 4-6 With automation on customer survey collection rate increased by %10,ExactTarget Interactive Marketing Hub,HubSpot,10Probably the best Email Marketing solution in the market so far...I am using Emarsys to increase the lifetime value of the database for my clients.,Sends Email Provides strategic insights and best practices,A domestic technical support team,10,Huge return on investment,,10
  3. Emarsys Reviews
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Emarsys
14 Ratings
Score 4.3 out of 101
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Emarsys Reviews

Emarsys
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.3 out of 101
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Reviews (1-4 of 4)

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Joel Samonie profile photo
April 18, 2019

Emarsys Review: "100% Do Not recommend"

Joel Samonie
Score 1 out of 10
Vetted Review
Verified User
Review Source
Emarsys is being used for email marketing in the marketing department.
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.
Read Joel Samonie's full review
No photo available
February 12, 2018

"Emarsys review"

Verified User
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
  • The on-boarding process is not straightforward
  • It's not cheap
Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.
Read this authenticated review
No photo available
September 18, 2014

Emarsys Review: "Applying mail automation to online furniture business"

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.

Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.

Additionally we send 2 newsletter e-mails to our newsletter subscribers.
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
  • -
Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys.

In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

Read this authenticated review
No photo available
May 09, 2014

Emarsys Review: "Probably the best Email Marketing solution in the market so far..."

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am using Emarsys to increase the lifetime value of the database for my clients.
  • Sends Email
  • Provides strategic insights and best practices
  • A domestic technical support team
The company can provide bespoke solutions relevant to the clients requirements
Read this authenticated review

Emarsys Scorecard Summary

Likelihood to Recommend (14)
4.3
Likelihood to Renew (2)
9.9

Feature Scorecard Summary

WYSIWYG email editor (1)
1
Dynamic content (1)
1
Ability to test dynamic content (2)
5.7
Landing pages (1)
7
A/B testing (2)
6.0
Mobile optimization (2)
2.5
Email deliverability (2)
5.1
List management (2)
3.2
Triggered drip sequences (2)
5.4
Lead nurturing (1)
6
Lead scoring and grading (1)
6
Dashboards (2)
7.0
Standard reports (2)
5.4
Custom reports (2)
1.7
API (1)
5
Role-based workflow & approvals (1)
1
Customizability (1)
1

About Emarsys

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Categories:  Ecommerce Personalization,  Marketing Automation

Emarsys Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureIntelligent automated customer segmentation based on purchase history and website behaviour
Has featurePersonalized product recommendaitons
Has featureDynamic social ad targeting based on customer behaviour

Emarsys Integrations

Shopify, Google Analytics, Facebook for Business, Salesforce.com, Magento Commerce Cloud (formerly Magento), Adobe Business Catalyst (Discontinued)

Emarsys Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required

Emarsys Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
In-app support

Emarsys Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported Languages: English, German, French, Spanish