A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, …
Emarsys
Emarsys
Overview
Recent Reviews
Popular Features
View all 19 featuresEmail deliverability reporting (9)
8.7
87%
A/B testing (6)
8.7
87%
Mobile optimization (6)
8.3
83%
Ability to test dynamic content (6)
7.3
73%
Reviewer Pros & Cons
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Pricing
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What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
8.2
82%
Lead Management
7.8
78%
Reporting & Analytics
8.7
87%
Platform & Infrastructure
8.6
86%
Product Details
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
- Supported: Personalized product recommendaitons
- Supported: Dynamic social ad targeting based on customer behaviour
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
- Shopify
- Google Analytics
- Meta for Business
- Salesforce.com
- Adobe Business Catalyst (Discontinued)
- Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
| Supported Languages | English, German, French, Spanish |
Comparisons
View all alternatives
Frequently Asked Questions
What are Emarsys's top competitors?
Bronto Marketing Platform (discontinued), Salesforce Marketing Cloud Email Studio, and Acoustic Campaign are common alternatives for Emarsys.
What is Emarsys's best feature?
Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.
Who uses Emarsys?
The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
 (34)
Reviews
(1-8 of 8)- Popular Filters
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November 06, 2021
A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.
- Smooth UX/UI
- Valuable Post-Send Metrics
- Great Customer Service
- Slightly steep learning curve
- Interface could be updated
- Adding preview text and other elements can be tricky
Any organization, business, product, or service that needs to be promoted through marketing needs a proper tool, and the tool we have is the best to our knowledge. Emarsys has provided us with easy ways for digital marketing. We were in a downfall of our organization and since then we have joined Emarsys. The way Emarsys helped us is just unexplainable. It is being used in all of our departments to get the public all around. We have improved our sales volume and customer engagement, and that is all an organization needs within the time of trouble.
- It has the ability to reach maximum market chains.
- It helps to keep our customer’s data confidential in any means.
- It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
- It is targeting the required and interested audience for the organization.
- The support team is a bit slower than expected.
- The number of emails received is sometimes incorrect.
- The contract length is at very higher rates.
July 14, 2021
Emarsys Review
Emarsys is an extensive cloud-based B2C (Business to Consumer) promoting stage that completely augments client esteem through information science and artificial consciousness advertising. With Emarsys, marks everywhere in the world can convey customized showcasing to every client to accomplish and keep up with really personalized communications. Emarsys B2C Marketing Cloud gives organizations an extremely flexible arrangement that can be designed to address their fluctuating business needs successfully. It guarantees the most elevated client transformation and standard for dependability.
- It is a cross-channel and a gadget. There must be match unknown information to known contacts.
- There is Social and web information advancement.
- Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
- Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.
- Progressing support for custom advancement work has been missing from our record.
- We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
January 28, 2020
Emarsys 101
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.
- The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
- The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
- Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
- Tech support is a bit slow to respond when issues arise.
April 18, 2019
100% Do Not recommend
Emarsys is being used for email marketing in the marketing department.
- Haven't found anything it does particularly well
- The email and content builder is significantly worse than other email marketing platforms I've used
- Emails campaigns cannot be used in more than one automation flow
- Amount of emails collected and being sent for smart insight are inaccurate
- I've rarely completed a task without some type of user interface error
- Customer service mostly directs you to help center on website
- You have to pay extra for training
- You have to pay extra for reporting in which the system cannot provide
- Lengthy contract with a high price tag
February 12, 2018
Emarsys review
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
- Good segmentation
- Good reporting
- Once implemented, it's a fast and easy to use tool
- The on-boarding process is not straightforward
- It's not cheap
September 18, 2014
Applying mail automation to online furniture business
As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.
Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.
Additionally we send 2 newsletter e-mails to our newsletter subscribers.
Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.
Additionally we send 2 newsletter e-mails to our newsletter subscribers.
- Mail automation
- Easy integration with most of the systems
- Great account management
- Easy to use
- -
I am using Emarsys to increase the lifetime value of the database for my clients.
- Sends Email
- Provides strategic insights and best practices
- A domestic technical support team