Emarsys Reviews

22 Ratings
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Score 6.0 out of 100

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Reviews (1-5 of 5)

Anonymous | TrustRadius Reviewer
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
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Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
  • Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
  • Tech support is a bit slow to respond when issues arise.
The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
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Joel Samonie | TrustRadius Reviewer
April 18, 2019

100% Do Not recommend

Score 1 out of 10
Vetted Review
Verified User
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Emarsys is being used for email marketing in the marketing department.
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.
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Anonymous | TrustRadius Reviewer
February 12, 2018

Emarsys review

Score 5 out of 10
Vetted Review
Verified User
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We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
  • The on-boarding process is not straightforward
  • It's not cheap
Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.
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Anonymous | TrustRadius Reviewer
September 18, 2014

Applying mail automation to online furniture business

Score 10 out of 10
Vetted Review
Verified User
Review Source
As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.

Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.

Additionally we send 2 newsletter e-mails to our newsletter subscribers.
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
  • -
Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys.

In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

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Anonymous | TrustRadius Reviewer
May 09, 2014

Probably the best Email Marketing solution in the market so far...

Score 10 out of 10
Vetted Review
Verified User
Review Source
I am using Emarsys to increase the lifetime value of the database for my clients.
  • Sends Email
  • Provides strategic insights and best practices
  • A domestic technical support team
The company can provide bespoke solutions relevant to the clients requirements
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Feature Scorecard Summary

WYSIWYG email editor (1)
Dynamic content (2)
Ability to test dynamic content (3)
Landing pages (1)
A/B testing (3)
Mobile optimization (3)
Email deliverability reporting (3)
List management (3)
Triggered drip sequences (2)
Lead nurturing (1)
Lead scoring and grading (1)
Dashboards (3)
Standard reports (3)
Custom reports (3)
API (2)
Role-based workflow & approvals (1)
Customizability (2)

About Emarsys

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureIntelligent automated customer segmentation based on purchase history and website behaviour
Has featurePersonalized product recommendaitons
Has featureDynamic social ad targeting based on customer behaviour

Emarsys Integrations

Shopify, Google Analytics, Facebook for Business, Salesforce.com, Magento Commerce Cloud (formerly Magento), Adobe Business Catalyst (Discontinued)

Emarsys Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Emarsys Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
In-app support

Emarsys Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported Languages: English, German, French, Spanish