Emarsys Reviews

24 Ratings
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Score 7.3 out of 100

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Reviews (1-5 of 5)

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January 28, 2020
Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
  • Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
  • Tech support is a bit slow to respond when issues arise.
The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
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April 18, 2019
Joel Samonie | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
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Emarsys is being used for email marketing in the marketing department.
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.
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February 12, 2018
Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
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We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
  • The on-boarding process is not straightforward
  • It's not cheap
Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.
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September 18, 2014
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.

Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.

Additionally we send 2 newsletter e-mails to our newsletter subscribers.
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
  • -
Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys.

In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

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May 09, 2014
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am using Emarsys to increase the lifetime value of the database for my clients.
  • Sends Email
  • Provides strategic insights and best practices
  • A domestic technical support team
The company can provide bespoke solutions relevant to the clients requirements
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Feature Scorecard Summary

WYSIWYG email editor (1)
Dynamic content (2)
Ability to test dynamic content (3)
Landing pages (1)
A/B testing (3)
Mobile optimization (3)
Email deliverability reporting (6)
List management (3)
Triggered drip sequences (2)
Lead nurturing (1)
Lead scoring and grading (1)
Dashboards (3)
Standard reports (3)
Custom reports (3)
API (2)
Role-based workflow & approvals (1)
Customizability (2)

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Additional Features
Has featureIntelligent automated customer segmentation based on purchase history and website behaviour
Has featurePersonalized product recommendaitons
Has featureDynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Integrations

Emarsys Competitors

Emarsys Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Emarsys Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
In-app support

Emarsys Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported Languages: English, German, French, Spanish

Frequently Asked Questions

What is Emarsys's best feature?

Reviewers rate Dashboards highest, with a score of 9.7.

Who uses Emarsys?

The most common users of Emarsys are from Mid-size Companies and the Internet industry.