Emarsys

Emarsys

About TrustRadius Scoring
Score 8.5 out of 100
Emarsys

Overview

Recent Reviews

Emarsys Review

9
July 14, 2021
Emarsys is an extensive cloud-based B2C (Business to Consumer) promoting stage that completely augments client esteem through information …

Emarsys 101

5
January 28, 2020
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three …
Read full review

Emarsys review

5
February 12, 2018
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
Read full review

Popular Features

View all 19 features

Email deliverability reporting (9)

8.7
87%

A/B testing (6)

8.7
87%

Mobile optimization (6)

8.4
84%

Ability to test dynamic content (6)

7.4
74%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Emarsys, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

Alternatives Pricing

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims to make…

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

7.8
78%

Reporting & Analytics

8.7
87%

Platform & Infrastructure

8.6
86%

Product Details

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Emarsys Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
  • Supported: Personalized product recommendaitons
  • Supported: Dynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Integrations

Emarsys Competitors

Emarsys Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported LanguagesEnglish, German, French, Spanish

Comparisons

View all alternatives

Frequently Asked Questions

What is Emarsys's best feature?

Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.

Who uses Emarsys?

The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (33)

Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Robert Callum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and was the least favorite in our previous experience.
July 14, 2021

Emarsys Review

Kate Woodward | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
Review Source
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
April 18, 2019

100% Do Not recommend

Joel Samonie | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email automation flows and content building screens.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us.

Emarsys automation was meeting the requirements and account managers were super helpful