A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
November 06, 2021
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, …
Emarsys
Emarsys
Overview
Recent Reviews
Popular Features
View all 19 featuresEmail deliverability reporting (9)
8.7
87%
A/B testing (6)
8.7
87%
Mobile optimization (6)
8.4
84%
Ability to test dynamic content (6)
7.4
74%
Reviewer Pros & Cons
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Pricing
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What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
8.2
82%
Lead Management
7.8
78%
Reporting & Analytics
8.7
87%
Platform & Infrastructure
8.6
86%
Product Details
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
- Supported: Personalized product recommendaitons
- Supported: Dynamic social ad targeting based on customer behaviour
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
- Shopify
- Google Analytics
- Meta for Business (formerly Facebook for Business)
- Salesforce.com
- Adobe Business Catalyst (Discontinued)
- Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
| Supported Languages | English, German, French, Spanish |
Comparisons
View all alternatives
Frequently Asked Questions
What are Emarsys's top competitors?
Bronto Marketing Platform (discontinued), Salesforce Marketing Cloud Email Studio, and Acoustic Campaign (formerly IBM Watson Campaign Automation) are common alternatives for Emarsys.
What is Emarsys's best feature?
Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.
Who uses Emarsys?
The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
 (33)
Reviews
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November 06, 2021
A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and was the least favorite in our previous experience.
July 14, 2021
Emarsys Review
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
January 28, 2020
Emarsys 101
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.
HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
April 18, 2019
100% Do Not recommend
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.
They need to seriously improve the email automation flows and content building screens.
They need to seriously improve the email automation flows and content building screens.
February 12, 2018
Emarsys review
September 18, 2014
Applying mail automation to online furniture business
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us.
Emarsys automation was meeting the requirements and account managers were super helpful
Emarsys automation was meeting the requirements and account managers were super helpful
Emarsys competes very well with its competitors