Emarsys Reviews

19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.7 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Filtered By:

Reviews (1-5 of 5)

Anonymous | TrustRadius Reviewer
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Read this authenticated review
Joel Samonie | TrustRadius Reviewer
April 18, 2019

100% Do Not recommend

Score 1 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.
Read Joel Samonie's full review
Anonymous | TrustRadius Reviewer
February 12, 2018

Emarsys review

Score 5 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 18, 2014

Applying mail automation to online furniture business

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys.

In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (1)
Dynamic content (2)
Ability to test dynamic content (3)
Landing pages (1)
A/B testing (3)
Mobile optimization (3)
Email deliverability (3)
List management (3)
Triggered drip sequences (2)
Lead nurturing (1)
Lead scoring and grading (1)
Dashboards (3)
Standard reports (3)
Custom reports (3)
API (2)
Role-based workflow & approvals (1)
Customizability (2)

About Emarsys

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureIntelligent automated customer segmentation based on purchase history and website behaviour
Has featurePersonalized product recommendaitons
Has featureDynamic social ad targeting based on customer behaviour

Emarsys Integrations

Shopify, Google Analytics, Facebook for Business, Salesforce.com, Magento Commerce Cloud (formerly Magento), Adobe Business Catalyst (Discontinued)

Emarsys Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Emarsys Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
In-app support

Emarsys Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported Languages: English, German, French, Spanish