Emarsys
Emarsys
Overview
Recent Reviews
Popular Features
View all 19 featuresEmail deliverability reporting (9)
8.7
87%
A/B testing (6)
8.7
87%
Mobile optimization (6)
8.3
83%
Ability to test dynamic content (6)
7.3
73%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
Features Scorecard
Email & Online Marketing
8.2
82%
Lead Management
7.8
78%
Reporting & Analytics
8.7
87%
Platform & Infrastructure
8.6
86%
Product Details
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
- Supported: Personalized product recommendaitons
- Supported: Dynamic social ad targeting based on customer behaviour
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
- Shopify
- Google Analytics
- Meta for Business (formerly Facebook for Business)
- Salesforce.com
- Adobe Business Catalyst (Discontinued)
- Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
Supported Languages | English, German, French, Spanish |
Comparisons
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Frequently Asked Questions
What are Emarsys's top competitors?
Bronto Marketing Platform (discontinued), Salesforce Marketing Cloud Email Studio, and Acoustic Campaign (formerly IBM Watson Campaign Automation) are common alternatives for Emarsys.
What is Emarsys's best feature?
Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.
Who uses Emarsys?
The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
(34)
Reviews
(1-8 of 8)- Popular Filters
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November 06, 2021
A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
July 14, 2021
Emarsys Review
January 28, 2020
Emarsys 101
April 18, 2019
100% Do Not recommend
February 12, 2018
Emarsys review
September 18, 2014