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Emarsys

Emarsys

Overview

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.Emarsys is now part of…

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Recent Reviews

Potential is there!

7 out of 10
January 16, 2024
Incentivized
Marketing automation via email, web and app to support lead generation and engagement of our customers through personalized …
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Emarsys 101

5 out of 10
January 28, 2020
Incentivized
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three …
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Emarsys review

5 out of 10
February 12, 2018
Incentivized
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Dashboards (8)
    7.5
    75%
  • Standard reports (8)
    7.0
    70%
  • Email deliverability reporting (8)
    6.6
    66%
  • List management (8)
    4.6
    46%

Reviewer Pros & Cons

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Pricing

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What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Emarsys + Char-Broil + BrightWave = Success

YouTube

Emarsys@DMEXCO 2018

YouTube

The Future of Direct Mail: Personalization & Automation [Optilyz] | Emarsys Revolution 2018

YouTube

Emarsys Smart Metrics Product Video 2014

YouTube

Emarsys Revolution 2018 Recap

YouTube

The Emarsys Marketing Platform

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.6
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.5
Avg 7.7

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.8
Avg 7.6
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Product Details

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Emarsys Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
  • Supported: Personalized product recommendaitons
  • Supported: Dynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported LanguagesEnglish, German, French, Spanish

Frequently Asked Questions

Reviewers rate Landing pages highest, with a score of 8.

The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(40)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
July 14, 2021

Emarsys Review

Kate Woodward | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
February 12, 2018

Emarsys review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
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