Emarsys

Emarsys

About TrustRadius Scoring
Score 8.5 out of 100
Emarsys

Overview

Recent Reviews

Emarsys Review

9
July 14, 2021
Emarsys is an extensive cloud-based B2C (Business to Consumer) promoting stage that completely augments client esteem through information …

Emarsys 101

5
January 28, 2020
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three …
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Emarsys review

5
February 12, 2018
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
Read full review

Popular Features

View all 19 features

Email deliverability reporting (9)

8.7
87%

A/B testing (6)

8.7
87%

Mobile optimization (6)

8.4
84%

Ability to test dynamic content (6)

7.4
74%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

7.8
78%

Reporting & Analytics

8.7
87%

Platform & Infrastructure

8.6
86%

Product Details

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Emarsys Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
  • Supported: Personalized product recommendaitons
  • Supported: Dynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Integrations

Emarsys Competitors

Emarsys Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported LanguagesEnglish, German, French, Spanish

Comparisons

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Frequently Asked Questions

What is Emarsys's best feature?

Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.

Who uses Emarsys?

The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (33)

Ratings

Reviews

(1-8 of 8)
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July 14, 2021

Emarsys Review

Kate Woodward | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
February 12, 2018

Emarsys review

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.