A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
November 06, 2021
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, …
Emarsys
Emarsys
Overview
Recent Reviews
Popular Features
View all 19 featuresEmail deliverability reporting (9)
8.7
87%
A/B testing (6)
8.7
87%
Mobile optimization (6)
8.4
84%
Ability to test dynamic content (6)
7.4
74%
Reviewer Pros & Cons
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Pricing
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What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
8.2
82%
Lead Management
7.8
78%
Reporting & Analytics
8.7
87%
Platform & Infrastructure
8.6
86%
Product Details
What is Emarsys?
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys is now part of SAP, since the December 2020 acquisition.
Emarsys Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
- Supported: Personalized product recommendaitons
- Supported: Dynamic social ad targeting based on customer behaviour
Emarsys Video
Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.
Emarsys Integrations
- Shopify
- Google Analytics
- Meta for Business (formerly Facebook for Business)
- Salesforce.com
- Adobe Business Catalyst (Discontinued)
- Magento Commerce Cloud (formerly Magento)
Emarsys Competitors
Emarsys Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain |
| Supported Languages | English, German, French, Spanish |
Comparisons
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Frequently Asked Questions
What are Emarsys's top competitors?
Bronto Marketing Platform (discontinued), Salesforce Marketing Cloud Email Studio, and Acoustic Campaign (formerly IBM Watson Campaign Automation) are common alternatives for Emarsys.
What is Emarsys's best feature?
Reviewers rate Role-based workflow & approvals highest, with a score of 9.5.
Who uses Emarsys?
The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
 (33)
Reviews
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November 06, 2021
A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
- Increased revenue
- Supplemental boost to blog and organic traffic
- Dependable channel for promotions
- We can target the audience according to our needs and can meet up with the marketing chain.
- We can keep the data of our clients safely.
- We are able to boost up our business.
July 14, 2021
Emarsys Review
- From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
- Reliable and giving cost effective services.
January 28, 2020
Emarsys 101
- We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
April 18, 2019
100% Do Not recommend
- It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
February 12, 2018
Emarsys review
- It has helped us to create email campaigns in an easier and quicker way.
- It has added flexibility to our daily operations.
- It is not a cheap tool.
- To use in full capability, dev work is required.
September 18, 2014
Applying mail automation to online furniture business
- Email cycle ROI was around 4-6
- With automation on customer survey collection rate increased by %10
- Huge return on investment