TrustRadius Insights
emBlue has proven to be a valuable tool for users who want to track and analyze the activities of their users. With emBlue, they are able …
Starting at $180 per month
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Basic
$180
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is emBlue?
emBlue Features
- Supported: AB Testing
- Supported: Dynamic Content
- Supported: List Management
- Supported: Mobile Optimized Emails
- Supported: Reporting/Analytics
- Supported: Event Triggered Actions
- Supported: Image Library
- Supported: Template Management
- Supported: Subscriber Management
- Supported: Campaign Planning
- Supported: Channel Management
- Supported: Contact Database
- Supported: Conversion Tracking
- Supported: Email Marketing
- Supported: Multi-Campaign
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Click Tracking
- Supported: Contact Management
- Supported: Email Management
- Supported: Location Tracking
- Supported: Engagement Tracking
- Supported: Marketing Automation
- Supported: ROI Tracking
- Supported: Segmentation
- Supported: Behavioral Targeting
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: API
emBlue Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
emBlue has proven to be a valuable tool for users who want to track and analyze the activities of their users. With emBlue, they are able to effectively monitor user behavior and gain valuable insights into their audience's preferences and engagement. The automation feature in emBlue has received praise from users who appreciate its ability to save them significant time. By automating various marketing tasks, users can focus on other important aspects of their business while still ensuring that their marketing campaigns run smoothly.
Customers have reported successful outcomes with emBlue's marketing automation capabilities. The platform allows them to reach clients and potential customers at the right time, resulting in impactful interactions. This targeted approach has enabled users to maximize the effectiveness of their marketing efforts and achieve better results.
emBlue is commonly referred to as a reliable partner for email marketing and marketing automation. Users appreciate the comprehensive set of tools provided by emBlue, which helps them engage with their audience in an effective manner. While acknowledging that emBlue is not perfect, many users still consider it a good tool that has served their needs well over the years.
Customers have expressed satisfaction with emBlue's exceptional service, highlighting the high level of support and assistance they receive. This level of customer support adds value to the overall user experience and ensures that users can utilize emBlue to its fullest potential.
Overall, emBlue provides users with robust tracking and analysis capabilities, efficient automation features, targeted marketing capabilities, and exceptional customer support. Whether it's monitoring user behavior, saving time through automation, reaching customers at the right time, or receiving top-notch service, emBlue offers a range of use cases that cater to the diverse needs of businesses in today's competitive digital landscape.
Easy-to-use Platform: Several reviewers have found emBlue to be an intuitive and user-friendly platform, particularly for those who are new to advertising. Users appreciated how easy it was to create advertising pieces using the platform, which indicates that emBlue offers a straightforward interface and navigation.
Comprehensive Range of Features: Many users have praised emBlue for its extensive range of features and tools. This suggests that the platform is comprehensive in catering to various marketing needs. With a wide array of options available, users can enhance their marketing efforts by utilizing different functionalities offered by emBlue.
Helpful Customer Support: Reviewers specifically mentioned the email marketing customer support team as being helpful. This indicates that emBlue has a dedicated team that is knowledgeable and responsive in assisting users with their email marketing campaigns. The availability of reliable customer support further enhances the overall experience of using the platform.
Lack of new automation features and dynamic tools: Several users have expressed their dissatisfaction with emBlue's lack of new automation features and dynamic tools. They feel that the software is not keeping up with industry trends and advancements, which hinders their ability to efficiently automate their marketing campaigns.
Bugs while programming emails: Some users have encountered bugs while programming emails in emBlue, leading them to stop using the software altogether. These bugs undermine the reliability and effectiveness of the email marketing tool, causing frustration and hindering productivity for these users.
Non-existent support: A common complaint among users is the non-existent support provided by emBlue. Users have reported difficulties in resolving issues or receiving assistance when needed. This lack of support can be frustrating for customers who rely on prompt and effective support to address any technical problems or queries they may encounter during their use of the software.