TrustRadius
https://media.trustradius.com/product-logos/i4/fE/2A44KJ1E96V5.GIFemfluence Digital MarketingGood for what we need2018-05-18T20:00:40.275ZIt's being used by our account service and digital marketing team to deploy emails and track results. It's solving complex communications that we have for some our client and its customers.,Custom landing pages to dive deeper into campaigns and track results
Responsive customer service with any problems we come by
A/B testing,The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
More control of email templates, it feel as if it is over simplified.
Reporting lacks some depth in information and tracking specific users.,7,It's allowed for us to generate more traffic to our client's websites.
It's allowed for us to generate more leads from email marketing through emfluence.
Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.,ClickDimensions and Salesfusion,10,000 to 25,000,B2B,ClickDimensions, SalesfusionAdam PaneEmfluence Marketing Platform helps all areas of our organization2018-05-15T19:00:33.435ZWe use the emfluence platform for our entire organization. We send out marketing emails, monthly emails, participants emails, surveys and we use the pages/modules section to place a popup onto our website. The platform helps us easily keep in contact with our participants like at the Kansas City Marathon. We can send them details leading up to race day and then afterward follow up with surveys and deals. We also use the social media scheduling calendar for our Twitter and Facebook accounts.,The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
Our email templates were created to match our website and we have access to edit them to customize even further.
The new drag and drop is a lot easier to move blocks of text around within the email template.
We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.,I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.,10,We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.,,100,000 to 250,000,B2CMarla HanoverLet me Influence you on Emfluence2018-05-11T21:39:09.840ZWhile we originally used the platform for only prospective students we have since moved to using it for communications in multiple sections of our business practice including student, alumni and faculty and staff.,The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.,One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc,9,We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series,100,000 to 250,000Lisa ReinhartHelpful, useful, solved our problems2018-05-11T19:34:04.531ZAll email marketing initiatives are done through our marketing department on behalf of branches nationwide. emfluence was one of the few platforms that would accommodate our data needs and issues. They helped us with a custom solution to provide high-quality email marketing to our customers.
Our data systems don't play nice with every platform. We aren't able to use an API to connect data. We require data transfers through FTP. emfluence was able to accommodate that need, as others weren't. They also have a feature that allows up to clean up the data after it enters the platform. It was a critical solution solved for us by emfluence.,Custom solutions for data transfers.
Easy and intuitive email creation.
Broad-scale tracking, measuring, organizing email platform.,A little more diversity in their templates.
Variable data automation for customers that can't use an API.,10,Tracking and measuring of data
Best practices for the medium
Better open rates
Better traffic to our site,Constant Contact,100,000 to 250,000,Both,Adobe Illustrator CCKent Swanson
Unspecified
emfluence Marketing Platform
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
