Emfluence is a great Marketing Platform
What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to …
emfluence Marketing Platform
emfluence Marketing Platform
Overview
Reviews
Popular Features
View all 25 featuresEmail deliverability reporting (10)
9.1
91%
Reviewer Pros & Cons
View all pros & consPricing
View all pricingUp to 30,000 Active Emails
$700.00
Cloud
per month
Up to 60,000 Active Emails
$800.00
Cloud
per month
Up to 80,000 Active Emails
$1000.00
Cloud
per month
Entry-level set up fee?
- $2,500 per installation.Required
For the latest information on pricing, visithttp://more.emfluence.com/marketing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Email & Online Marketing
8.4
84%
Lead Management
8.1
81%
Campaign Management
8.4
84%
Social Media Marketing
8.4
84%
Reporting & Analytics
6.7
67%
Platform & Infrastructure
8.2
82%
Product Details
What is emfluence Marketing Platform?
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals.
The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.
The product supports CRM integrations and an open API for custom integrations.
emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.
The company also offers a partner program for agencies or CRM platforms.
The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.
The product supports CRM integrations and an open API for custom integrations.
emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.
The company also offers a partner program for agencies or CRM platforms.
emfluence Marketing Platform Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Surveys
- Supported: Light Boxes/Modals
- Supported: Website Tracking
emfluence Marketing Platform Screenshots
emfluence Marketing Platform Video
Behind the Scenes with the emfluence Marketing Platform
emfluence Marketing Platform Downloadables
emfluence Marketing Platform Integrations
emfluence Marketing Platform Competitors
emfluence Marketing Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 55% |
| Enterprises (more than 500 employees) | 10% |
emfluence Marketing Platform Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America |
| Supported Languages | English |
Alternatives
View all alternatives
Frequently Asked Questions
What are emfluence Marketing Platform's top competitors?
Act-On Software, ClickDimensions, and HubSpot Marketing Hub are common alternatives for emfluence Marketing Platform.
What is emfluence Marketing Platform's best feature?
Reviewers rate WYSIWYG email editor and Email deliverability reporting and Lead nurturing highest, with a score of 9.1.
Who uses emfluence Marketing Platform?
The most common users of emfluence Marketing Platform are from Small Businesses and the Building Materials industry.
Reviews and Ratings
(7)
Ratings
Reviews
(1-6 of 7)- Popular Filters
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August 03, 2021
Emfluence is a great Marketing Platform
What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights. This is a great marketing solution that I would recommend to any enterprise! Definitely give them a chance.
- Customizability
- Efficiency
- Automation
- Default HTML coding (tables)
July 28, 2021
Marketing Automation Made Easy
I am the Marketing Coordinator for a Public Awareness Company and we use emfluence to help our clients reach the largest audience available to them. It is imperative we use an email client we can trust and we found that with emfluence. I am working in the platform every day building email campaigns, social media posts, and collecting analytics. My favorite features are the ability to create custom fields for recipients of our campaign messages and the ability to send a pre-flight to all different email clients. Emfluence makes my job so much easier!
- Preflight
- Data collection
- Campaign management
- Reporting features
- Custom fields are a little confusing
- Form builder is rigid
May 18, 2018
Good for what we need
It's being used by our account service and digital marketing team to deploy emails and track results. It's solving complex communications that we have for some our client and its customers.
- Custom landing pages to dive deeper into campaigns and track results
- Responsive customer service with any problems we come by
- A/B testing
- The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
- More control of email templates, it feel as if it is over simplified.
- Reporting lacks some depth in information and tracking specific users.
We use the emfluence platform for our entire organization. We send out marketing emails, monthly emails, participants emails, surveys and we use the pages/modules section to place a popup onto our website. The platform helps us easily keep in contact with our participants like at the Kansas City Marathon. We can send them details leading up to race day and then afterward follow up with surveys and deals. We also use the social media scheduling calendar for our Twitter and Facebook accounts.
- The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
- Our email templates were created to match our website and we have access to edit them to customize even further.
- The new drag and drop is a lot easier to move blocks of text around within the email template.
- We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
- The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
- I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
- When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
- Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
May 11, 2018
Let me Influence you on Emfluence
While we originally used the platform for only prospective students we have since moved to using it for communications in multiple sections of our business practice including student, alumni and faculty and staff.
- The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
- We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
- We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
- One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
May 11, 2018
Helpful, useful, solved our problems
All email marketing initiatives are done through our marketing department on behalf of branches nationwide. emfluence was one of the few platforms that would accommodate our data needs and issues. They helped us with a custom solution to provide high-quality email marketing to our customers.
Our data systems don't play nice with every platform. We aren't able to use an API to connect data. We require data transfers through FTP. emfluence was able to accommodate that need, as others weren't. They also have a feature that allows up to clean up the data after it enters the platform. It was a critical solution solved for us by emfluence.
Our data systems don't play nice with every platform. We aren't able to use an API to connect data. We require data transfers through FTP. emfluence was able to accommodate that need, as others weren't. They also have a feature that allows up to clean up the data after it enters the platform. It was a critical solution solved for us by emfluence.
- Custom solutions for data transfers.
- Easy and intuitive email creation.
- Broad-scale tracking, measuring, organizing email platform.
- A little more diversity in their templates.
- Variable data automation for customers that can't use an API.