Engagor (discontinued)

If you’re looking for a tool that integrates an elaborative response time per user, then maybe Engagor would not be a perfect fit. It is also less fit as an elaborative publishing tool.

Engagor is a very powerful tool for customer care purposes to be able to engage in real-time with your customers. If there are a lot of messages coming in during important peaks throughout, we can easily answer them every 30 seconds.

Engagor isn’t that fit to use for publishing. We mostly use Engagor to reply to messages in real-time. However, for scheduling posts in Engagor, we publish and schedule on the native platform instead.

Engagor is not suited for small organizations.

Engagor is good for big organisations, maybe [has] too many features that small companies will never use.

Key questions are about: mention handling capabilities, maximum monthly volume, analytical functions, social platform compatibilities, possible integrations with other services (for example Bitly, Zendesk).

Engagor is less appropriate for a hashtag analysis, I find that it misses key points like reach and impressions of the hashtags monitored.

It is a nearly perfect tool for evaluating mentions of keywords, not only in a quantitative way, but also qualitative as it permits you to review each one individually. It would be useful, in order to identify trends, and not only search in past events, to add a topic discovery tool based in a cluster engine search. We would analyze more comprehensively and enhance our consulting more proactively.

Engagor is extremely suited if you have a big/huge social media team and you receive a high level of activity on your profiles. Engagor is also very suited to those brands very active in social media with fans instead of just simple customers. I wouldn't recommend Engagor to small companies or startups because it's definitely not a cheap tool. I wouldn't recommend Engagor either If your social media profiles are not busting the whole day.

Best suited scenario is one central company with many sub-brands / multiple accounts, rather than lots of different companies - as smaller accounts can easily get lost. It can be less suitable when generating lengthy reports, as only up to 100 mentions can be exported in PDF at one time. If editing large quantities of mentions (i.e. sentiment on retweets or likes) there is a limit of 500 which again is inconvenient.

Engagor provides a reporting structure that is not difficult to use for the savvy user. It's been very easy to input new accounts/brands/competitive information, which has been very useful in a last-minute grab of information for new business capabilities presentations or an off-the-cuff competitive analysis for a client. The Dashboard feature is incredibly useful for this of-the-moment need for metrics, as you can customize to reflect the metrics you need at a moment's notice. I would say the reporting/analysis aspect of Engagor is in many ways much stronger than its mention aggregation.

In selecting Engagor, we were most concerned with the availability/helpfulness of customer service (our previous listening/monitoring tool was very understaffed in this regard), multi-functionality (ability to publish, tag, and report within one platform), and user experience/workflow for a growing team that is rapidly acquiring new accounts to track. Translation capability was also a factor as a couple of our brands have a multicultural community base.

I think a large team would find Engagor very effective for team communication and publishing history, but I would hesitate to recommend the product to those larger teams working on massive global brands, simply due to the nature of glitches we've experienced by using this platform.