Name: Enhencer
Price: 49 USD
Author: Enhencer

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Risk Management

VoIP

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Collaboration

Data Masking

Desktop Outsourcing

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Log Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Password Management System

Release Management

Remote Support

Secret Managers

Software Distribution

Threat Intelligence

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audience Intelligence

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Gamification

Heatmap and Session Recording

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Video Marketing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Architecture

Debt Collection

Public Sector Software

Real Estate

Vertical-Specific

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Enhencer AI Audiences is an ad optimization tool designed to assist e-commerce businesses in reaching their target audience for online ad campaigns. According to the vendor, this AI-driven tool is suitable for businesses of all sizes, from small startups to large enterprises. It aims to improve campaign performance, increase conversion rates, and maximize return on ad spending. 

## Key Features

**AI Automated Audience Segmentation**: According to the vendor, Enhencer utilizes AI algorithms to automatically segment website and mobile app visitors in real-time. This automated segmentation is said to save time and effort in manually selecting target audiences.

**Real-time Retargeting & Lookalike Audiences**: Enhencer provides real-time retargeting audiences based on website visitor behavior. The vendor claims that lookalike audiences are generated to expand the reach of ad campaigns to new potential customers. These audiences are continuously updated to ensure relevancy and effectiveness.

**Transparent Purchase Behavior**: Enhencer offers transparent insights into audience segments and their purchase behavior. According to the vendor, marketers can understand which website behaviors lead to conversions and optimize their campaigns accordingly. This transparency is said to help marketers stay up-to-date with changing trends in the e-commerce ecosystem.

**Optimize Budget**: Enhencer Audiences aims to ensure that marketing campaigns only reach relevant audiences, thereby maximizing budget spend. The vendor claims that by targeting the right people with the right message, wasted ad spending is reduced and campaign effectiveness is increased. This optimization is said to improve return on ad spending.

**Higher CTR**: According to the vendor, by reaching the right audiences, Enhencer AI Audiences can lead to higher engagement and click-through rates (CTR) for ad campaigns. The vendor suggests that by targeting the most relevant audience segments, marketers can increase the likelihood of clicks and engagement, ultimately resulting in improved campaign performance.


Basic

Remarkety

Platform Base Package

Springbot

Enhencer

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Enhencer

Overview

What is Enhencer?