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Ensighten Manage

Ensighten Manage

Overview

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…

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Recent Reviews

TrustRadius Insights

Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
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Time saver

8 out of 10
December 21, 2015
Incentivized
Ensighten Manage is being used globally across the entire organization. It became the Citi global standard for tag management after a …
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Ensighten review

7 out of 10
December 15, 2015
Incentivized
Ensighten is being used across multiple teams within our digital department. This includes the marketing, analytics, advertising and …
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Popular Features

View all 14 features
  • Tag library (21)
    9.4
    94%
  • Role-based user permissions (22)
    7.6
    76%
  • Ease of writing custom tags (23)
    7.4
    74%
  • Rules-driven tag execution (21)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.6
Avg 8.6

Tag Management

Features related to tag management

7.7
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

7.5
Avg 8.3
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Product Details

What is Ensighten Manage?

Ensighten Manage Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Reviewers rate Tag library highest, with a score of 9.4.

The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(66)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.

One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.

Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.

Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.

Attribute Ratings

Reviews

(1-1 of 1)
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January 15, 2016

Ensighten Manage Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Ensighten Manage to manage web analytics tagging on our internet-facing websites. Currently, only the Digital Marketing, Internet Development and IS Architecture teams are given access. This application addresses the need to configure and deploy a variety of tagging requirements in an agile fashion that avoids the lengthy web development patch cycle.
  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
  • Improve speed of publishing.
  • Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
  • Keep up to date with Google Analytics features.
Ensighten Manage is well suited in security-focused, policy and process-driven, highly collaborative environments needing technical flexibility and high-availability demands.
Tag Management (7)
62.857142857142854%
6.3
Tag library
90%
9.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
N/A
N/A
Page load times
90%
9.0
Mobile app tagging
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
48%
4.8
Event tracking
80%
8.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
90%
9.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
  • Increased employee efficiency.
  • Faster implementation.
  • Smaller implementation footprint.
Ensighten Manage has more tagging functionality, facilitating multiple tagging technologies, while Google Tag Manager (GTM) supports only Google Analytics. It has better security configuration, with custom role definitions that can define more detailed access characteristics. Ensighten vendor support and SLA were found to be well-defined, and have proven reliable. Audit and version control on Ensighten is superior. Overall, Ensighten is a more powerful and flexible product than GTM.
Based on past experience, I am very satisfied with Ensighten support.
No
  • Selection of deployments on Deployments screen a bit confusing due to checkbox.
  • Publish is slow.
  • View Details dialog too small.
Yes, but I don't use it
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
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